local seo best practices
DESCRIPTION
This document contains best practices from a Local SEO seminar by Formic Media. The Local SEO tips range from claiming your local listing to using the most appropriate categories to obtaining citations and customer reviews. All of these tips will help increase your chances of ranking in the local search results.TRANSCRIPT
Local SEO Seminar – Takeaway Nuggets
Join Us for Our Next Seminar on June 9th 2010. Subject: Website AnalysisPlease e-mail John @ [email protected] with questions
Thank You to for Providing the Food & Drinks for this Seminar
Local Search Strategy & Optimization
Claim Your Listing:• Google Places: http://www.google.com/places• Yahoo Local: (listings.local.yahoo.com)• Bing Local: (ssl.bing.com/listings/BusinessSearch.aspx)• No Duplicate Listings!
Add Keywords to your Title:• These will be bolded in results• Help to increase CTR, similar to PPC advertising
Categorize Your Listing:• Search Engines use categories to help define your business accurately
Proximity:• Having an address in the city and close to the city center helps with local ranking• Importance is determined by competition
Add Service Areas:• Good for businesses that serve specific areas• Specify a certain radius you service
Add Profile Content:• Reviews, photos, videos, coupons
Off-Site Optimization:• Get Citations. Ex. Sources, yellowbook.com, superpages.com, getfave.com, hotfrog.com• Get Links: Submit to Free and/or Paid directories