local search marketing using foursquare
DESCRIPTION
My Presentation on Local Search Marketing using Foursquare - given at SESNY Local Search Summit 2010TRANSCRIPT
Location + Gaming
=
Free Marketing and Promotion for your biz
Encourages Exploring
Encourages exploration of new locations and businesses
Receive badges & ego
Rinse & Repeat
Mayorships
Mayor = Person who checks in the most
Mayorship = bragging rights= competition= more people= your biz being talked about
Free Promotions
Mayorships posted to twitter
Public Shouts!
Biz Name
Profile Link
Friends there too
600,000+ Active Users
1yr
16M Checkins
1.4M Venues
... only 1200 with offers?
SEO Benefits
Google Local Maps indexing foursquare biz profiles
Shouts used as citations
SEO Benefits
Profile pages rank
Get Involved
foursquare.com/add_venue
foursquare.com
Start your Promo
foursquare.com/businesses
New School Loyalty Rewards
tweet 20x about our venue
bring in 10 or more friends
invite 65% of your friends
OLD NEW
Already Adopting
Vegas!
.com/ChuckReynolds