local search marketing using foursquare

12
Location + Gaming = Free Marketing and Promotion for your biz

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My Presentation on Local Search Marketing using Foursquare - given at SESNY Local Search Summit 2010

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Page 1: Local Search Marketing using Foursquare

Location + Gaming

=

Free Marketing and Promotion for your biz

Page 2: Local Search Marketing using Foursquare

Encourages Exploring

Encourages exploration of new locations and businesses

Receive badges & ego

Rinse & Repeat

Page 3: Local Search Marketing using Foursquare

Mayorships

Mayor = Person who checks in the most

Mayorship = bragging rights= competition= more people= your biz being talked about

Page 4: Local Search Marketing using Foursquare

Free Promotions

Mayorships posted to twitter

Public Shouts!

Biz Name

Profile Link

Friends there too

Page 5: Local Search Marketing using Foursquare

600,000+ Active Users

1yr

16M Checkins

1.4M Venues

... only 1200 with offers?

Page 6: Local Search Marketing using Foursquare

SEO Benefits

Google Local Maps indexing foursquare biz profiles

Shouts used as citations

Page 7: Local Search Marketing using Foursquare

SEO Benefits

Profile pages rank

Page 8: Local Search Marketing using Foursquare

Get Involved

foursquare.com/add_venue

foursquare.com

Page 9: Local Search Marketing using Foursquare

Start your Promo

foursquare.com/businesses

Page 10: Local Search Marketing using Foursquare

New School Loyalty Rewards

tweet 20x about our venue

bring in 10 or more friends

invite 65% of your friends

OLD NEW

Page 11: Local Search Marketing using Foursquare

Already Adopting

Vegas!

Page 12: Local Search Marketing using Foursquare

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