local product development in japan - the challenge of 6 th industrialization -

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Local Product Development in Japan - The challenge of 6 th Industrialization - KOCHI UNIVERSITY, JAPAN SATORU ISHIZUTSU 5 th FMI@Pontianak, 23&24 OCT 2013

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Local Product Development in Japan - The challenge of 6 th Industrialization -. KOCHI UNIVERSITY, JAPAN SATORU ISHIZUTSU 5 th FMI@Pontianak , 23&24 OCT 2013. Where is Kochi?. Where is Kochi?. HERE. Where is Kochi?. Key Data of Indonesia and Japan. SOURCES) THE WORLD BANK - PowerPoint PPT Presentation

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Page 1: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Local Product Development in Japan- The challenge of 6th Industrialization -

KOCHI UNIVERSITY, JAPANSATORU ISHIZUTSU

5th FMI@Pontianak, 23&24 OCT 2013

Page 2: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Where is Kochi?

Page 3: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Where is Kochi?

HEREHERE

Page 4: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Where is Kochi?

Page 5: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Key Data of Indonesia and Japan

Key Data Year Indonesia JapanLand area (sq. km) 2011 1,811,570 364,500Agricultural land (% of land area) 2011 30.1 12.5Forest area (% of land area) 2011 51.7 68.6Population (millions) 2011 243.8 127.8Urban population (% of total) 2012 51 92

SOURCES) THE WORLD BANKhttp://data.worldbank.org/

Page 6: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Key Data of Indonesia and Japan

Key Data Year Indonesia JapanPopulation growth (annual %) 2012 1.2 -0.2Fertility rate (births per woman) 2011 2.4 1.4Population ages 0-14 (% of total) 2011 30 13Population ages 65 and above (% of total) 2011 5 24

SOURCES) THE WORLD BANKhttp://data.worldbank.org/

Page 7: Local Product Development in Japan - The challenge of 6 th  Industrialization -

SOURCES) STATISTICS BUREAU, MINISTRY OF INTERNATIONAL AFFAIRS AND COMMUNICATIONS

0VER 65

15- 65UNDER 15

CHANGE IN POPULATION BY AGE GROUP

Page 8: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Key Data of Kochi and Japan

Key Data Year Kochi JapanLand area (sq. km) 2011 7,105 364,500Agricultural land (% of land area) 2011 12.6 12.5Forest area (% of land area) 2011 83.3 68.6Population (millions) 2011 0.764 127.8Population ages 0-14 (% of total) 2011 12.2 13Population ages 65 and above (% of total) 2011 28.8 24

SOURCES) THE WORLD BANK KOCHI PREFECTURE

Page 9: Local Product Development in Japan - The challenge of 6 th  Industrialization -

POPULATION CHANGE IN KOCHI AND JAPAN

130

120

110

100

90

80

70

60

1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 SOURCES) POPULATION CENSUS

million

JAPAN

KOCHI

850

800

750

700

650

600

PEAK (1955)882,683

PEAK (1955)882,683

PEAK (2005)128 MILLIONPEAK (2005)128 MILLION

thousand

Page 10: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Agriculture 9.3 % ( 33,652 ) Manufacturing 8.6 % ( 28,989 ) Construction 8.3 % ( 27,855 )

SOURCES ) National Census

Industry in Kochi (Person Engaged over 15 years, 2010)

Page 11: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Manufacturing Industry in Kochi(Output, 2010)

Food Processing 15.5%Pulp, Paper 11.6%Machinery 15.3%Electronic Components 9.3%

Page 12: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Food Processing 22.8%Pulp, Paper 9.7%Machinery 15.4%Electronic Components 6.9%      

Manufacturing Industry in Kochi(Person Engaged , 2010)

Page 13: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Agriculture, Fishery, Forestry >> Trade SurplusFood Processing Industry >> Trade Deficit

100

50

0

-50

-100

Agriculture, Fishery, Forestry

Food Processing Industry

Billion yen

20002000 20052005

Prefectural Trade Balance of Kochi

Page 14: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Outgoing Transfer (export) & Incoming Transfer (import)

>Selling fresh vegetables without any food-processing >>Industries in other prefectures use them and add value on them >>>People in Kochi, again, buy them

100

50

0

-50

-100

Billion yen Agriculture, Fishery, Forestry

Food Processing Industry

Kochi KagawaKagawa EhimeEhime

Problems of Industries in Kochi

Page 15: Local Product Development in Japan - The challenge of 6 th  Industrialization -

New Industrial Development Plan in Kochi Prefecture (2009-)

Strengthening industrial relationship   

Agriculture Forestry Fishery

Agriculture Forestry Fishery

Secondary& Tertiary industries

Secondary& Tertiary industries

Page 16: Local Product Development in Japan - The challenge of 6 th  Industrialization -

New Industrial Development Plan in Kochi Prefecture (2009-)

Promoting "6th industrialization"   

Agriculture Forestry Fishery

Secondary & Tertiary industries

Agriculture Forestry Fishery

Secondary & Tertiary industries

in one prefecture   

Page 17: Local Product Development in Japan - The challenge of 6 th  Industrialization -

New Industrial Development Plan in Kochi Prefecture (2009-)

Promoting "6th industrialization"   

Agriculture Forestry Fishery

Secondary & Tertiary industries

Agriculture Forestry Fishery

Secondary & Tertiary industries

in one prefecture   

Page 18: Local Product Development in Japan - The challenge of 6 th  Industrialization -

6th Industrialization

Agriculture Forestry Fishery

Secondary & Tertiary industries

Agriculture Forestry Fishery

Secondary & Tertiary industries

High Value Added Product Incoming Tourist

Page 19: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Case : Umaji Village

Next StageAfter OVOPNext StageAfter OVOP

Page 20: Local Product Development in Japan - The challenge of 6 th  Industrialization -
Page 21: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Yuzu; Mountain Citrus

without agricultural chemical

Page 22: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Yuzu Products

Page 23: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Yuzu Products

Page 24: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Yuzu Products

Page 25: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Customer

Kochi

Shikoku

TokyoOsaka

Foreigncountry

YuzuLabour Yuzu

Labour

TouristTourist

WholesalingWholesaling

Internet BusinessInternet Business

IncomeIncome

Yuzu Farmers

Villagers

Agricultural Cooperative Association

Food ProcessingInternet Business

Souvenir

Supermarket Souvenir Shop

Supermarket Department Store

Kochi

Tokyo, Osaka

3 billion yenper year

Umaji Product System

Page 26: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Food Processing industryFood Processing industry

Kochi Market

Agricultural ProductsAgricultural Products

TokyoOsaka Market

Local Product Improvement based on local consumption

Support

Support

LocalGovernment

Page 27: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Ceder

Page 28: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Wood Products

Page 29: Local Product Development in Japan - The challenge of 6 th  Industrialization -

90

80

70

60

50

40

30

20

10

01880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

SOURCES) BANK OF JAPAN, POPULATION CENSUS

PRIMARY INDUSTRY

SECONDARY INDUSTRY

TERTIARY INDUSTRY

Change in the ratio of employed persons by Industry

Page 30: Local Product Development in Japan - The challenge of 6 th  Industrialization -

90

80

70

60

50

40

30

20

10

01880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

SOURCES) BANK OF JAPAN, POPULATION CENSUS

PRIMARY INDUSTRY

SECONDARY INDUSTRY

TERTIARY INDUSTRY

Challenges with Local Productsmake the future

OpportunitiesOpportunities

Page 31: Local Product Development in Japan - The challenge of 6 th  Industrialization -

Terima Kasih