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LOCAL ECONOMIC AREA REPORT

Chipley, Florida

Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

4/12/2019

Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$31,904 38.8 3,461 Rural BypassesTotal dollars:$31,904 out of $1,300

Total years:38.8 out of 3,461.0

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Rustic OutpostsCountry life with older families, olderhomes

Where do peoplelike this usuallylive?

RuralCountry living with older families, low density and lowdiversity

Top TapestrySegments Rural Bypasses

HeartlandCommunities

Small TownSimplicity Senior Escapes

% of Households 616 (47.4%) 289 (22.2%) 237 (18.2%) 158 (12.2%)

% of Washington County 1,706 (19.2%) 289 (3.3%) 249 (2.8%) 514 (5.8%)

Lifestyle Group Rustic Outposts Cozy Country Living Hometown Senior Styles

Urbanization Group Rural Semirural Semirural Semirural

Residence Type Single Family orMobile Homes

Single Family Single Family Single Family, MobileHomes or Seasonal

Household Type Married Couples Married Couples Singles Married CouplesWithout Kids

Average Household Size 2.54 2.38 2.25 2.19

Median Age 39.7 41.5 40 52.6

Diversity Index 59.9 29.6 49.1 42.5

Median Household Income $29,000 $39,000 $27,000 $35,000

Median Net Worth $25,000 $55,000 $14,000 $84,000

Median Home Value $85,000 $89,000 $88,000 $110,000

Homeownership 71.1 % 79.3 % 50.9 % 76.1 %

Employment Services, Professionalor Production

Services or Professional Services orProfessional

Retired, Services,Professional orAdministration

Education High School Graduate High School Graduate High School Graduate High School Graduate

Preferred Activities Go onlineinfrequently. Gohunting, fishing.

Go hunting, fishing;ridemotorcycles. Participatein local activities.

Visit the doctorregularly. Go hunting,fishing, targetshooting.

Take guided tours inthe U.S.. Belong toveterans' clubs;member ofAARP/AAA.

Financial Depend on SocialSecurity, SSI

Buy insurance fromagent

Shop with coupons atdiscount stores

Bank in person

Media Subscribe to satelliteTV

Listen to country music;watch CMT

Read newspapers;watch TV

Watch news, sports,CMT, Golf Channel,AMC on TV

Vehicle Prefer trucks to sedans Own domestic truck,SUV

Own, maintaindomestic trucks, ATVs

Maintain older vehicle

Chipley, Florida

Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 4/12/2019

Who We AreOpen space, undeveloped land, andfarmland characterize Rural Bypasses.These families live within small townsalong country back roads and enjoy theopen air in these sparsely populatedneighborhoods. Their country lifestylefocuses on the outdoors, gardening,hunting and fishing. They are more likelyto own a satellite dish than a homecomputer. Although a majority ofhouseholds do have a connection to theInternet, their use is very limited. Thosewho are not yet retired work in blue-collarjobs in the agriculture or manufacturingindustries.

Our NeighborhoodAn older market, with more married coupleswithout children and single households, theaverage household size is slightly lower at2.54.Most residents own single-family homes, ormobile homes.Most housing was built from 1970 to 1989;vacancy rates are higher due to seasonalhousing.Residents live in very rural areas, almostentirely in the South.

Socioeconomic TraitsEducation is not a priority in this market.Almost 30% have not finished high school;only 9% have a bachelor's degree or higher.Unemployment is very high at 14%; labor forceparticipation is low at 46%.Income is primarily derived from wages;however, dependence on Social Security andSupplemental Security Income is aboveaverage.Religion, faith, and traditional values arecentral in their lives.Many have a pessimistic outlook of theirhousehold's financial well-being.They rely on television to stay informed.

Market ProfileTypical of their country lifestyle, RuralBypasses residents prefer trucks over sedans.To save money, households shop at discountdepartment stores, such as Walmart, andwarehouse clubs like Sam's Club.Magazines are a popular source of news andentertainment, particularly fishing, hunting andautomotive types.As satellite TV subscribers, they regularly watchsports programming as well as their favoriteshows on CMT or TCM.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2018. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

47.4%of households fallinto this segment

In the United States


About this segment

Rural Bypasses

Chipley, Florida


Who We AreWell settled and close-knit, HeartlandCommunities are semirural andsemiretired. These older householdersare primarily homeowners, and manyhave paid off their mortgages. Theirchildren have moved away, but they haveno plans to leave their homes. Theirhearts are with the country; they embracethe slower pace of life here but activelyparticipate in outdoor activities andcommunity events. Traditional andpatriotic, these residents support theirlocal businesses, always buy American,and favor domestic driving vacations overforeign plane trips.

Our NeighborhoodRural communities or small towns areconcentrated in the Midwest, from olderRustbelt cities to the Great Plains.Distribution of household types is comparableto the U.S., primarily (but not the majority)married couples,more with no children, and a slightly higherproportion of singles that reflects the aging ofthe population.Residents own modest, single-family homesbuilt before 1970.They own one or two vehicles; commutes areshort.

Socioeconomic TraitsRetirees in this market depress the averagelabor force participation rate to less than 60%,but the unemployment rate is comparable tothe U.S.More workers are white collar than blue collar;more skilled than unskilled.The rural economy of this market providesemployment in the manufacturing,construction and agriculture industries.These are budget-savvy consumers; they stickto brands they grew up with and know the priceof goods they purchase. Buying American isimportant.Daily life is busy, but routine. Working on theweekends is not uncommon.Residents trust TV and newspapers more thanany other media.Skeptical about their financial future, they stickto community banks and low-risk investments.

Market ProfileTraditional in their ways, residents of HeartlandCommunities choose to bank and pay theirbills in person and purchase insurance from anagent.Most have high-speed Internet access at homeor on their cell phone but aren't ready to gopaperless.Many residents have paid off their homemortgages but still hold auto loans and studentloans. Non-interest checking accounts arecommon.To support their local community, residentsparticipate in public activities.Home remodeling is not a priority, buthomeowners do tackle necessary maintenancework on their cherished homes. They haveinvested in riding lawn mowers to maintaintheir larger yards.They enjoy country music and watch CMT.Motorcycling, hunting and fishing are popular;walking is the main form of exercise.To get around these semi-rural communities,residents prefer domestic trucks or SUVs.They prefer to travel in the U.S. and favor theconvenience of packaged deals.



This is the


In this area




About this segment

Heartland Communities

Chipley, Florida


Who We AreSmall Town Simplicity includes youngfamilies and senior householders that arebound by community ties. The lifestyle isdown-to-earth and semi-rural, withtelevision for entertainment and news, andemphasis on convenience for youngparents and senior citizens. Residentsembark on pursuits including onlinecomputer games, scrapbooking and ruralactivities like hunting and fishing. Sincealmost 1 in 4 households is below povertylevel, residents also keep their financessimple--paying bills in person andavoiding debt.

Our NeighborhoodThey reside in small towns or semi-ruralneighborhoods, mostly outside metropolitanareas.Homes are a mix of older single-family houses,apartments and mobile homes.A majority, 51%, of homes are owneroccupied.Median home value of $88,000 is about halfthe U.S. median.Average rent is $600.This is an older market, with almost half of thehouseholders aged 55 years or older, andpredominantly single-person households.

Socioeconomic TraitsEducation: 65% with high school diploma orsome college.Unemployment higher at 11.9%.Labor force participation lower at 51%, whichcould result from lack of jobs or retirement.Income from wages and salaries, SocialSecurity or retirement, increased bySupplemental Security Income.Price-conscious consumers that shopaccordingly, with coupons at discount centers.Connected, but not to the latest or greatestgadgets; keep their landlines.Community-orientated residents; moreconservative than middle-of-the-road.Rely on television or newspapers to stayinformed

Market ProfileSmall Town Simplicity features a semi-rurallifestyle, complete with trucks (domestic, ofcourse), ATVs and vegetable gardens.Hunting, fishing and target shooting arefavorite pastimes.A large senior population visit doctors andhealth practitioners regularly.However, a largely single population favorsconvenience over cooking--frozen meals andfast food.Home improvement is not a priority, butvehicle maintenance is.



This is the


In this area




About this segment

Small Town Simplicity

Chipley, Florida


Who We AreSenior Escapes neighborhoods areheavily concentrated in the warmer statesof Florida, California and Arizona. Theseareas are highly seasonal, yet owneroccupied. Many homes began asseasonal getaways and now serve asprimary residences. Forty percent aremobile homes; half are single-familydwellings. About half are inunincorporated and more rural areas.Over a quarter of the population are 65-74years old. Most are white and fairlyconservative in their political and religiousviews. Residents enjoy watching TV, goingon cruises, playing Bingo, golfing, boatingand fishing. They are very conscious oftheir health and buy specialty foods anddietary supplements.

Our NeighborhoodNeighborhoods include primary and secondhomes in rural or semi-rural settings.One quarter of all housing units are vacant;many are for seasonal use only.One-third of the households are marriedcouples without children; a third are single-person households.Half the homes are single family; another 40%are mobile homes.Three-quarters of all homes are owneroccupied, and the majority own their homesfree and clear.Still actively driving, most households haveone or two vehicles.

Socioeconomic TraitsLabor force participation is low, but more thanhalf the households are drawing SocialSecurity income.They have conservative political views.They spend majority of their time withspouse/significant other or alone.They are limited by medical conditions but stillenjoy gardening and working on their vehicles.They take good care of vehicles, but haven'tbought a new one in over five years.They only spend within their means, do theirbanking in person, and do not carry a balanceon their credit card.

Market ProfileStock up on good deals, especially high-fiber,low-calorie, low-fat and sugar-free foods.Own 3+ TVs and watch news, sports, CMT, GolfChannel and AMC.Belong to veterans' clubs; maintain AARP andAAA memberships.Get most information from TV and the Sundaynewspaper; struggle with computers and theInternet.Travel in the U.S. via guided tours but weary ofsecurity issues.Frequently dine out at Denny's, Golden Corraland Cracker Barrel



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In this area




About this segment

Senior Escapes

Chipley, Florida


20182023 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2018,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley

Total Daytime PopulationThis chart shows the number of peoplewho are present in an area during normalbusiness hours, including workers, andcompares that population to othergeographies. Daytime population is incontrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley, Florida: Population ComparisonChipley

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Daytime Population DensityThis chart shows the number people whoare present in an area during normalbusiness hours, including workers, persquare mile in an area, compared withother geographies. Daytime population isin contrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Women 2018Men 2018Women 2023 (Projected)Men 2023 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley, Florida: Age ComparisonChipley

Chipley, Florida


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley, Florida: Marital Status ComparisonChipley

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Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley, Florida: Economic ComparisonChipley

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Washington CountyFloridaUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2018Update Frequency: Annually

Chipley, Florida


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley, Florida: Education ComparisonChipley

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Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley

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Chipley

Average Commute TimeThis chart shows average commute timesto work, in minutes, by percentage of anarea's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley

How People Get to WorkThis chart shows the types oftransportation that residents of the areayou searched use for their commute, bypercentage of an area's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Chipley, Florida: Commute Comparison

Chipley, Florida


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Chipley, Florida: Home Value Comparison

Chipley, Florida


Best Retail Businesses: Chipley, Florida

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2018Update Frequency: Annually

Chipley, Florida


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