lo2 - lesson 4 - primary sources
DESCRIPTION
EMS Creative iMedia Cambridge NationalsTRANSCRIPT
Primary SourcesLesson 4
Starter Task
Complete the Student Voice survey answering each question honestly.
This survey will give us feedback on how we can improve the Creative iMedia course in future.
The survey is completely anonymous, we just need your honest opinion.
Lesson Goals
Know the difference between primary and secondary sources
Understand methods of conducting primary research
Be able to carry out some primary research
#primary #source#secondary
Primary vs SecondaryWhat’s the difference between these two sources?
+ Research needs to be carried out on the target audience before you can begin working on any project:
Comparison
Primary Source
Questionnaire
Meeting
Discussion
Secondary Source
Websites
Books
Statistics
Know the difference between sourcesCarry out some primary research
#primary #source#secondary
Survey AnalysisWhat did our student voice survey tell me?
New Fragrance LaunchWhat information would you need about your audience?
Information
You could gather the following information about your target audience:
Know the difference between sourcesCarry out some primary research
#primary #source#secondary
Age Gender Income
Social Life Hobbies
Spending Power Preferences
Your Task
Describe the following keywords: Primary Source Secondary Source
Create a Survey Monkey account and make a questionnaire.
Your questionnaire should include a variety of question types: Single Answer Multiple Answer Ratings
Know the difference between sourcesCarry out some primary research
#primary #source#secondary
Share Your Survey
Publish your survey so that you can share it with the rest of the group on our class Lino canvas.
Add a sticky note to the canvas with the following information on it:
• Your Name
• Your Survey Link
Key Words
Source
Primary
Secondary
A place or person where information can be gathered from.
Information taken from the original source or someone who was there.
Information about something that originally appeared elsewhere.