lo2 - lesson 1 - client brief
DESCRIPTION
EMS Creative iMedia Cambridge NationalsTRANSCRIPT
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Client BriefLesson 1
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Understand client requirementsKnow target audience needs
Client BriefRead the brief given and answer the relevant questions.
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Know client requirements for the game design project
Understand needs of your target audience
Be able to plan for your client and target audience
Lesson Goals
#requirement#audience
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MarkingMarks Learning Objective
1 – 6Pass
Produce an interpretation from the client brief that meets few of the client requirements. Produce a limited identification of target audience requirements.
7 – 11Merit
Produce an interpretation from the client brief that meets most of the client requirements. Produce clear identification of target audience requirements.
12 – 15Distinction
Produce an interpretation from the client brief that fully meets the client requirements. Produce clear and detailed identification of target audience requirements.
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Your client is the person you will be working for. They will tell you what they want you to plan, design and create for them.
Client
#requirement#audience
The client will set requirements they want you to plan towards: Objectives Map Size Character Limit
This project will have a written brief with a specification listing the main requirements.
Understand client requirementsKnow target audience needs
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Client BriefWhat are the main requirements of your client?
#requirement#audience
Understand client requirementsKnow target audience needs
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Game Spot have asked you to create a simple PC game that can be used in primary schools to encourage more children to create computer games.
The game must be suitable for 9 - 11 year olds, both male and female and include map pieces and props that fit into one or two key themes.
Your game must have a clear set of rules to allow the children playing it to play and win the game within a 5 minute time limit.
Client Brief
#requirement#audience
Game Spot
Understand client requirementsKnow target audience needs
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The game must include these features: Single Level Map 1 or 2 Large Rooms A few Small Rooms 4 Doors (Minimum)
5 Characters (Minimum)
1 or 2 Location Themes
The objectives for the game must be: Collect 5 Objects Avoid Being Killed Good Chance of Winning
Specification
#requirement#audience
Game Spot
Understand client requirementsKnow target audience needs
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Target AudienceWho are they are how will you consider them?
#requirement#audience
Understand client requirementsKnow target audience needs
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Your target audience is the person or group of people you are aiming a product at and should be considered in the design.
Target Audience
#requirement#audience
Game Spot have identified a very specific audience for this project: 7 - 9 Year Olds Male and Female
This audience have particular needs which are important to understand so that you make a product which is suitable for the audience.
Understand client requirementsKnow target audience needs
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You will need to make the following considerations in your plan:
Age Gender
Understanding Ease of Use
Objectives
Content
Gameplay Instructions
#requirement#audience
Target Audience
Understand client requirementsKnow target audience needs
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Explain your client requirements: Who is your client for this project? What do they want you to make? What requirements must you meet? What must the game include?
Comment on your target audience: Who is the target audience? How will your game appeal to them?
Appeal for male & female Appeal for age group
Distinction: Design and create a survey to give to your target audience.
Your Task
#requirement#audience
Understand client requirementsKnow target audience needs
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Keywords
Client
Requirement
Audience
The person who has asked you to create a project for them.
Something that is needed or wanted by your client in the finished product.
A person or group of people you are aiming the final product at.
#requirement#audience
Understand client requirementsKnow target audience needs