lo1: to recall the 5 p’s of marketing lo2: to discuss how shops promote their services and...
TRANSCRIPT
LO1: To recall the 5 P’s of Marketing
LO2: To discuss how shops promote their services and advertise
LO3: To work in groups to come up with a name, logo and slogan for your card making enterprise
www.thebeeprogramme.com
Session 4: Retail and Marketing
Financial Literacy Scheme
High Street Shopping
What can shops do to encourage people to visit?
For example:
Advertising Shop signs
Special offers
Unique items Tailored services
Our Card Companies
When designing and promoting a product, companies often use the ‘5 Ps of Marketing’. What do you think these might be?
MARKETING
PeopleProductPlacePricePromotion
People
•Managing Director•Finance Director
• Responsible for finances and money
• Responsible for designing the product
• In charge of the company as a whole and ensuring teamwork
• Responsible for making the product well known and desirable.
Can you match the job roles to their descriptions?
•Director of Marketing and Sales•Product Designer
Product
LogoCompany Name
Purpose
Product
PurposeBirthdays
Christmas
Religious occasions (e.g. Eid, Hanukkah)Thank You
Congratulations (e.g. exams, new job)
Get Well Soon
New Baby
Valentine’s Day Anniversary
PlaceNow you have thought about the design of your cards, it’s time to plan how to sell them.
When and where will your sale be?
What resources will you need?
Which charity will the proceeds go to?
Price
• Profit and Loss• What affects the price you charge?
Cost to make the cards Price customers are willing to pay
• What's the aim? To make a profit for charity!
Promotion
Slogan
Company name &
logo
Posters and advertising
Card design
Summary
• What are the 5 Ps of Marketing?
• What is your Company Name?
• Between now and next session you need to finalise your designs and begin making your cards – next session we will be able to put the finishing touches to them and get selling!