lo1 - lesson 1 - research
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EMS Creative iMedia Cambridge TechnicalsTRANSCRIPT
ResearchLesson 1
Web Design
A sixth form student is looking at various university websites while they consider their options.
Describe the needs of a typical student viewing these websites:+ Content
+ Technical
Lesson Goals
Know the ways in which the needs of an audience may vary
Understand how to identity key features of a website
Be able to analyse a range of contrasting commercial websites
LO1 – Understand a range of contrasting commercial websites
P1 Learners analyse a range of contrasting commercial websites:a) Purposeb) Visitor Needsc) Information Flowd) Featurese) Benefitsf) Content
What do we mean by a commercial website?Think about the key terminology…
Website Research
Any website that is involved in buying, selling or making some kind of profit can be considered a commercial website.
This could include any kind of store or website advertising a product or service.
You must make sure that you choose a contrasting range of websites for your research.
Know varying audience needsAnalyse existing websites
#commercial#website
Commercial SitesKnow varying audience needsAnalyse existing websites
Sort
Home & Garden
Website Analysis
To make judgments on how effective a website is in comparison to others we need to test each site against a set criteria.
We will analyse the following areas: Purpose Visitor Needs Information Flow Features Benefits Content
Know varying audience needsAnalyse existing websites
#commercial#website
Website Analysis
A website can be analysed by using the following criteria:
Know varying audience needsAnalyse existing websites
#commercial#website
Purpose What’s the point of the website? What’s it used for?e.g. Information, E-Commerce, Promotion, Downloads
Visitor Needs What are the requirements of the user?e.g. Get information, purchase products
Information Flow How easy is the website to use?e.g. Site Layout, Page Layout, Navigation
Website Analysis
A website can be analysed by using the following criteria:
Know varying audience needsAnalyse existing websites
#commercial#website
Features What are the key features of the page?e.g. Text, Navigation, Graphics, Background, Rich Media
Benefits What’s the positive aspects of this website existing?e.g. Increase Sales, Available 24/7, Audience Accessibility
Content What pages are included and what information is on them?e.g. Home, About, Downloads, Products, Advertising
Your Task
You must research at least three contrasting commercial websites, choose a range of sites to analyse.
For each website describe: Purpose Visitor Needs Information Flow Features Benefits Content
Know varying audience needsAnalyse existing websites
#commercial#website