lo norway identity manuel
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NORSK AIR
Corporate Identity Manuel
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2 Table of Contents
Company Identity.............................................................3 Our Company 4
Color Usage 5
Typography 6
Inspiration 7
Process 8
Specications 9
Stationery.............................................................................10
Business Card 11Leerhead 12
Envelope 13
Advertisement....................................................................14
Magazine Ads 15-16Online Banner Ad 17
Webcon 18
Website 19
Airplane 20
TABLE OF CONTENTS
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Company Identity 3
Company Identity Our Company
Color Usage
Typography
Inspiration
Process
Specications
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4 Company Identity
NORSK AIR is the national airline o Norway andis known to be one o the best airline coupanies in
the world. Workers are rarely laid of nor do theyquit, they additionally receive many benets and ahealthy salary. Everyone enjoys the work days dueto the relaxed, comortable environment. However,this act only encourages people to work harder tostay in the company. To capture the idea o joy, yetserious, the logo would have a playul efect whilebeing designed in a concise way.
NORSK AIR
OUR COMPANY: NORSK AIR
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Company Identity 5
PANTONE R 33 C 100%PMS G 64 M 90%661 PC B 154 Y 0%
K 0%
PANTONE R 190 C 15%PMS G 30 M 100%187 PC B 45 Y 90%
K 10%
PANTONE R 109 C 0%PMS G 110 M 0%
431 PC B 113 Y 0%K 70%
COLOR USAGE
e colors used or the NORSKAIR logo are ordinary yet efective.
Using the the two colors, blue andred, and the grey shade gives thelogo a more serious efect whilestill incorporating color. I the colorswere too bright, then people willnot take the airline seriously and willbe araid to ride onboard.
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6 Company Identity
Primary: Hypatia Sans Pro
Light abcdefgh ijklm nopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Semibold abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Secondary: Adobe Garamond Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Semibold abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Tertiary: Aldo
Semibold abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
e onts used or the NORSKAIR logo vary rom weight, shape,and height.. e primary ont wasHypatia Sans Pro, which was used
or the logo type and type used inthis identity manuel. e secondaryont was Adobe Garamound, whichwas used in the ads and in placeswhere simple type was needed. etertiary ont was Aldo. is ont wasonly used in the website because Ielt the type was digitalized lookingand perect or the internet.
TYPOGRAPHY
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Company Identity 7
INSPIRATION
e other image is o the Norwegian ag.e colors o the ag: blue, red, and white,were incorporated into the logo as the maincolors. Also, the blue sword resembles the
cross in the ag.
ese images are some o the ideas thatinspired the NORSK AIR logo. Norway isknown to have a ascination with trolls thathave been included in airy tales and stories
told or centuries. ese trolls were knownto live under bridges and rightened peopledue to their nature and their physique.However, having troll sculptures places allaround Norway adds a playul and morepostive connatation to the trolls.
e last image is a statue o a NorwegianViking. Vikings were native to the Norwe-gian region. Since this act is true, I added aviking element into the logo by having the
troll wear a viking helmut.
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8 Company Identity
> > >
e logo or NORSK AIR was reworked multipletimes until the nal product was established. Asshown above, the original logo included manymore details than it ended in. e lines weremuch more shakey and unclear. ere was alsotoo many details in that the viewer could easilyget lost in the image. e nal logo lost all thedots that appeared in the sword and helmut,and the lines appear much smoother and uid.e sword was also ipped to align with the logotype beer.
PROCESS
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10 Stationery
StationeryBusiness Card
Leerhead
Envelope
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Stationery 11
NORSK AIR
THEPRIDEANDSPIRITOFNORWAY
Lana Orin
LANAORIN@NOR SKAI R.NO
TEGLGARD ENTRONDHE IMN-7485,NORWAY,0104
NORSK AIR
WWW.NORSKAIR .NO4773825000
FLIGHT ATTENDANT
BUSINESS CARD
Logo
Logo
Contact Ino
Employees Name
Tag Line
Back
Front
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12 Stationery
LETTERHEAD
Logo
Leer
Contact Ino
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Stationery 13
ENVELOPE
Standard Envelope
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14 Advertisement
AdvertisementMagasine Ads
Online Banner Ad
Webcon
Website
Airplane
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Advertisement 15
MAGAZINE ADS
e NORSK AIR ads are simple yetefective. e equation or creating asuccessul ad is to have a brillant imagebacked up with intriguing catch-phrase
that makes the viewere cuious aboutNorway. Also, I eel the ont is goodor the catch-phrase because its notdistracting rom the image and it givesthe ad a more authentic, older eel. eword beauty was included in each adbecause no one can resist witnessing itwhen possible.
THE PRIDE AND SPIRIT OF NORWAY
Tag Line
Logo
Catch-phrase
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16 Advertisement
MAGAZINE ADS
THE PRIDE AND SPIRIT OF NORWAYTHE PRIDE AND SPIRIT OF NORWAY
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Advertisement 17
ONLINE BANNER AD
e NORSK AIR onlinebanner ad is an ad thatis supposed to playwith the logo. Since the
NORSK AIR logo is a trollwearing a viking hat, itwould be entertaining orhim to pop into diferentplaces in Norway. Havingthis efect will cause theviewers to be morecurious about visiting
Norway themselves.
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18 Advertisement
WEBCON
16 pixels16 x 16
For the NORSK AIR website, we had to creat webcons. e webcons had to be 16 pixels at 16 x16. esedimensions are tiny that when enlarged, the image becomes completely blurry and pixelated. e reasonor the small dimensions is because the webcon is only used to help identiy the website in the tabs o thebrowser. Also, the poor enlarged quality means the image is not large and saves memory space or largerapplications to load.
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Advertisement 19
WEBSITE
e NORSK AIR websitewas deisgned to have a simplewelcome page so that it is easy
or one to book a ight andnd any other inormation thatis needed. e purpose o theglowing map o Norway is orthe customer to see all theoptions o where they wouldlike to travel. ey can also clickon any o the cities listed to nd
out more inormation about thatspecic city.
THE PRIDE AND SPIRIT OF NORWAY
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20 Advertisement
AIRPLANE