Geotourism

geogeotourtourism n: ism n: tourism that sustains tourism that sustains or enhances the geographical or enhances the geographical character of a place – its character of a place – its environment, culture, aesthetics, environment, culture, aesthetics, heritage, and the well-being of its heritage, and the well-being of its residentsresidents

www.sierranevadageotourism.org

Interactive Media Solutions: How it Works

Telling stories of places online

Flexible and HighlyCustomized Content

& Story Development

Rich Multi-Mediawith Images, video

and more

Dynamic, Fully-Integrated

Mapping

A Powerful and Flexible CMS + CRM System

XML

DistributedContent

Development

GeoConsensus System OverviewContent Contributors

Site Visitorsand Subscribers

Destination’Destination’s s

Geotourism Geotourism WebsiteWebsite

Portal editor

NGNG10M/month10M/month

Geotourism Geotourism qualifiedqualified

www.lakestolocksgeotourism.com

Where in the world…..

Starting now;•Western Balkans•Southern Ethiopia•Eastern Tennessee

Coming soon:•Douro Valley of Portugal•West Virginia•Shenandoah•Eastern Newfoundland•Hawaii – Big Island•Greece – Crete / Athens

Completed (or really close):Seven Western USA Projects – •Sonora Desert;•Crown of the Continent•Greater Yellowstone•Central Cascades•Redwood Coast•Sierra Nevada•Four Corners

•Northeast Kingdom, Vermont•Lakes to Locks – NY, VT, Que.•Guatemala•Peru – Vilcanota Valley•Baja California, Mexico•Montreal

MEASURES OF SUCCESS

14 self-funded Geotourism MapGuide projects have been completed or are underway in six countries; four more are in production

10 active Geotourism Stewardship Councils; Northeast Kingdom Vermont; Crown of the Continent; Greater Yellowstone; Redwood Coast, Ca.; Sierra Nevada, Ca., Four Corners, Lakes to Locks Passage, City of Montreal, Newfoundland Canada, Eastern Tennessee River Valley,

Over $3 million generated for NGS

Over $4 million generated for project partner organizations

More than 3 million Mapguides have been printed and distributed.

7 “geoconsesnus” enabled websites” being managed by GSC’s

Visit National Geographic Interactive Destination Guides

www.sierranevadageotourism.orghttp://

www.visitredwoodcoast.comhttp://

www.yellowstonegeotourism.orghttp://

www.crownofthecontinent.nethttp://

www.guatemalageotourism.orghttp://

www.fourcornersgeot0urism.comhttp://

www.lakestolockspassage.comhttp://

Goals for 2011

• Enhance the website product to produce income streams; reservations / retail market space / advertising / sponsorship / tours

• Improved distribution of websites and mapguides; - Nat Geo.com / NGMD / NOGA

• Hand held applications to compliment website / mapguide projects – achieve exploratory agreement to test an “app” for an existing site

• Geotourism Mapguides – redesigned for retail sale

• Acknowledge sustainability - of our projects and contributors through a partnership with a third party organization

• Measure the success - of our projects and monitor progress

•Create DMS website – marketing, sales, distribution, training, information sharing, networking, collaboration

March 2011 Formation of National Geotourism Stewradship Council The GSC’s from:•Greater Yellowstone•Crown of the Continent•Central Cascades•Redwood Coast•Sierra Nevada•Four Corners www.nogageoconsesnsus.com

Pilot - Gulf States Recovery

Endorsed by:- Federal MOU agencies- US DOC (Jan. 2010) - WESTPC (Aug. 2010)- Southeast States Tourism Society (Jan. 2010)

National Online Geotourism Atlas (NOGA)

The Atlas will define what makes the United States a special place to visit, surfacing attractions and points of interest sourced from grassroots efforts. Serve the traveling public by providing rich information on thousands of geotourism destinations across the nation.

Provide access to markets for small, medium and large tourism related and business

Stimulate economic activity in communities, often times rural, where tourism dollars can insure economic viability

Promote sustainable practices that protects and respects natural habitats, heritage sites, scenic appeal, and local culture

Develop a model that can be replicated globally

Hand held applications to compliment website / mapguide projects – achieve exploratory agreement to test an “app” for an existing site

Geotourism Mapguides – redesigned for retail sale

• Enhance the website product to produce income streams; reservations / retail market space / advertising / sponsorship / tours

Organized and operated - by a recognized and high quality operator Academic Travel

Tours sold and booked – on your GSC managed website to generate income for the GSC’s

Local and NG experts as “step on guides” – highest quality interpretation and visitor experience

Meet Robert Cosentino - has agreed to develop a business model to present to Academic Travel for us

High Quality regional tour itineraries – the “Geotourism Tour” to your destination

Acknowledge sustainability - of our projects and contributors through a partnership with a third party organization

Global Sustainable Tourism Criteria (GSTC)

A set of 37 criteria intended to frame the main components of sustainable tourism around 4 pillars:

effective sustainability planningmaximizing social and economic benefits to the local community reduction of negative impacts to cultural heritagereduction of negative impacts to environmental heritage

A set of 37 criteria intended to frame the main components of sustainable tourism around 4 pillars:

1. effective sustainability planning

2. maximizing social and economic benefits to the local community

3. reduction of negative impacts to cultural heritage

4. reduction of negative impacts to environmental heritage

Create DMS website – marketing, sales, distribution, training, information sharing, networking, collaboration

Destinations Website - incorporated into the NGMD.org site and NGMD’s space on NG.com – will link and feature all current and on going projects

Newly designed out reach material / handouts / sell sheets – reflect the changes and enhancements to the program and approach

Measure the success - of our projects and monitor progress

DRAFT GEOTOURISM MOS: Metrics Inventory

Contact: kristen.leonard@duke.edu, 607-437-2862

“The following list of success indicators and corresponding metrics is the product of interview/survey responses from COTC, Yellowstone, and Sierra Nevada, and Central Cascades Geotourism Stewardship Councils. Projects may choose to use all of these indicators, select those that are priority, or add new metrics. The information below can be collected with three surveys, which I’m putting together now, but final survey content depends on collective interests of councils. “

The geotourism test:

Are we sustaining or enhancing the character of our place?