ljubljana online approaches in print media
TRANSCRIPT
Ljubljana
Online Approaches In Print Media
Online Approaches In Print Media or …
Online Approaches In Print Media
&
Print Approaches in Online Media
Advantages and Disadvantages
“A word on the page at some level partakes of--participates in--the whole history of words on pages, plays in that arena. Reading it, we accept certain implicit notions…The word on the screen is not opaque, does not dead-end;
it is emergent, manifests itself physically from a somewhere inaccessible to the reader.“
Sven Birkerts writer of ‘Gutenberg Elegies’
Marketing & RevenuTime & Accuracy
Audience & DistributionStandards & CreativityFeedback & Interaction
Quality & Speed
Marketing & Revenu
Time & Accuracy
Audience & Distribution
Standards & Creativity
Feedback & Interaction
Quality & Speed
Marketing & RevenuTime & Accuracy
Audience & DistributionStandards & CreativityFeedback & Interaction
Quality & Speed
Examples
Magazine:1,3 million copies
Site:1,8 million
unique p/mnth
Magazine:1,6 million copies
Site:200.000 unique
6 mnths
Site:300.000 unique
1 mnthPartner w/
40 magazines
Magazine:1 million copies
Site:1,6 million
unique p/mnth
Magazine:350.000
Site:400.000
unique p/mnth
Magazine:750.000 4 x
Tips5 for online and 5 for print
Tip 1Fixed & guaranteed distribution
Tip 2Invest in quality content
Tip 3Stick to deadlines
Tip 4Define your audience
Tip 5Create a Brand
Tip 1No space for number 2
Tip 2Abuse available technology
Tip 3Interact with readers
Tip 4Earn readers
Tip 5Experiment & learn
Tips
1| Fixed distribution2| Quality content3| Stick to deadlines4| Define audience5| Create a brand
1| Be number 12| Abuse technology3| Interact with readers4| Earn readers5| Experiment & learn
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