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Living Lab approach For Developing
IoT Products And Services Karel Vandenbroucke, Dimitri Schuurman
From idea to business: iMinds innovation toolbox
5+ years 5+ years …1 year …1 year Time-to-market
Strategic
research
Incubation &
Venturing
Applied
Research
Pre-
commercial
testing
Knowledge-
driven
Explorative
No fixed outcome
Training &
coaching
Financing
Facilities
Networking
Internationalization
Business-driven
Interdisciplinary
Demand-driven
Cooperative
Proof of Concept
(living labs)
Evaluate
technical
feasability
(technical
testbed)
Set up a trial
(living labs)
iLab.o as Living Lab facilitator
explore evaluate test
environmental
scanning
user analysis
ideation
user behavior
community of practice
co-creation
market roadmap
business simulation
added value
assessment
iMinds: Living Labs for SMEs
three-step process of user research
Linking up to the Internet of Things
By 2020, a predicted number of over 30 billion connected devices will be in
use, creating $1.9 Trillion of economic added value
(Gartner, 2013)
IoT products are not developed and marketed to appeal to a large audience.
Since these systems often require programming language to configure all the
settings, current users are most likely to be highly skilled computer experts
such as IT-specialists, developers and DIY’ers (Diana, 2013)
User empowerment is seen as one of the key triggers for the Internet of
Things to become widely adopted by end-users
(Michahelles, 2009)
Living Labs are the most natural and effective means for the design,
implementation, development, testing and validation of an Internet of Things
system’s pervasiveness
(Vicini, Sanna and Bellini, 2012)
AllThingsTalk Living Lab research track
Final Product Business modeling workshop Post-survey
Proof-of-concept Showcasing event
Concept Co-creation
Idea SOTA Mass Ideation Pre-survey Probe research
From concept to product:
development of Smart Living Kits
• AllThingsTalk had the platform, but they did not
know how the end-user could benefit from it
• Using input from homogeneous groups of users
to define a product that appeals to a
heterogeneous audience
• 4 dimensions 4 Smart Living Kits
Comfort
Energy saving
Time saving
Protection
Comfort kit
Energy saving kit
Protection kit
DIY/maker kit
Selection of different types of users Research step N User profiles Specific user
characteristics
Output research step
SOTA / / / • Insights on IoT from end-user point-of-view
Mass ideation 45 / • Interest in New Media and
ICT
• User needs and wants
• Ideas for use cases
Pre-survey 234 / • Interest in innovation
research and IoT
• Experiences towards IoT
• Expectations towards ATT
• User profiles
• Call for participation
Probe
research
15 • 4 Innovators
• 3 Early Adopters
• 5 Early Majority
• 3 Late Majority
• Mix of potential consumers
and contributors
• Concrete user scenarios
• Insights on potential of IoT in the home
Co-creation
sessions
8 • 4 Innovators
• 4 Early Adopters
• Potential contributors
(enthousiastic towards ATT)
• If-Then-Else scenarios to be implemented
on the ATT platform
• Product specifications
• Indepth insights on privacy and security
• 4 proof-of-concepts of Smart Living Kits
8 • 2 Early Adopters
• 6 Early Majority
• Potential consumers (wait-
and-see attitude towards
ATT)
8 • 2 Early Adopters
• 2 Early Majority
• 2 Late Majority
• 2 Laggards
• Mix of potential consumers
and contributors (wait-and-
see attitude towards ATT)
Showcasing
event
45 • MIX • Mix of potential consumers
and contributors
• Feedback on proof-of-concepts
1
2
3
4
5
6
State of the Art Mass Ideation Workshop
• Longlist of use cases • IoT is big, information on
user aspects is scarce
• Social implications and
challenges
• IoT improves Quality of
Life (benefits)
• Usability = key
• Ensure privacy!?
1 2
Pre Survey Probe Research
• Concrete user scenarios
• Insights on potential of IoT
in the home
• Frustrations with present
• Experiences towards IoT
• Expectations towards ATT
• User profiles
• Call for participation
12,6
26,5
35,4
15,7
9,9
Innovators Early Adopters
Early Majority
Late Majority
Laggards
3 4
Defining the concepts
Co-creation Sessions
• If-Then-Else scenarios to be implemented on the
ATT platform
•Product specifications/ feedback on concepts
• Indepth insights on privacy and security
5
Showcasing event: Smart Living Day 6
Privacy and datalogging
• Clear communication is key!
• What are the plans with the logged data?
• Where is the data stored?
• Who else has access to the data?
• What’s in it for me? What’s in it for the other?
• What can be logged?
• I want to choose
• Everything, as long as i benefit from it
• Don’t take it too far… (behavioral patterns)
Conclusion
• Multi-method approach involving different types
of users
• Detect the needs and wants of a relatively small user
panel
• Transform creative ideas into a new product
• Representative to the needs and wants of a larger
group of users.
• Living Labs approach to generate user insights
to help launch a B2B-product: the user is the
buy-in towards other companies
• Explorative case – next step: validation
