livestream with youtube to expand your university audiences around the world
DESCRIPTION
Presented at CASE Social Media Conference 2014 http://www.case.org/Conferences_and_Training/SMC14/Program.html On Tuesday, Nov, 26, 2013, UCLA broadcasted the annual Beat ‘SC Bonfire & Rally live from campus through its YouTube channel. The event resulted in viewership across the world in locations as far away as Japan and Saudi Arabia. You'll learn what tools were used and how social media was integrated into this event to increase engagement across various platforms.TRANSCRIPT
LIVESTREAMING WITH YOUTUBE MIKE TAKAHASHI ASSOCIATE DIRECTOR, DIGITAL MARKETING @TAKADESIGNS
#CASESMC
BEAT ‘SC BONFIRE & RALLY
SOCIAL MEDIA CHANNELS !
SOCIAL MEDIA INTEGRATION !
SOCIAL MEDIA INTEGRATION !
SECOND SCREEN !
CONVERSATIONS !http://storify.com/ucla/beatsc-bonfire-and-rally
POPULAR TWEETS !
RESULTS BY THE NUMBERS !
4,066 playbacks
21.5 min avg view duration
22 countries
CHANNEL REQUIREMENTS !
100+ subscribers
Good Standing no strikes
HELPFUL TIPS !
FULL RUN-THROUGH !
COMPUTING POWER !
MONITORING !
BITRATE !
SAVE YOUR RECORDING !
BE CAREFUL !
PROMOTE CHANNEL PAGE !
STORIFY !
COMMAND CENTER !
MIKE TAKAHASHI FOLLOW ME ON TWITTER @TAKADESIGNS TAKADESIGNS.COM/BLOG
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