Issues in Marketing Communication
#1
https://youtu.be/D3qltEtl7H8?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
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What does the consumer feel?
talkingdialogue
listening
genuine
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What does the advertiser answer?
billboardcoupons
print campaign
28 to 34, modest disposable income
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14% of people
trust ads
78% of people
trust recommendations
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http://www.marketingcharts.com/wp/wp-content/uploads/2014/01/Radius-Top-Purchase
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Issues in Marketing Communication#1
Bring the love back
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From COMMUNICATIONto CONVERSATION
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#LIVErtising
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Bring the love back
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The Good
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The Bad
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“It’s OK to be ghetto”20
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The Ugly
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hashtag-hijacking
brand bashing
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UGC
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What can we learn from this?
$12
$2.4M
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http://susanetlinger.files.wordpress.com/2014/02/screen
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http://susanetlinger.files.wordpress.com/2014/02/screen
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https://youtu.be/c1qG2Q5-1mw?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
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58%
59%
36
59%58%48%
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59%
58%
48%
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Really?
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AmplifyInteractBuild
Launch your
page Respond to
fans
Get shares, RTs, …Build a
fan base
Publish to
fans
Listen to
fans
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http://adsoftheworld.com
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What can we learn from this?
the lines have blurred
the info imbalance has gone
people are creative are the brand
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“I work for an awesome
company that makes
news videos. I have put
my life into this job, but my
boss says quantity, speed
and views are what is
most important.
Marina Shifrin
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What can we learn from this?
http://bit.ly/00x
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3
2
1
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1
2
3
4
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Are traditionalmedia DEAD?
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01
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