liveburst slides eng
TRANSCRIPT
ONVOS LiveBurst simplifies the way to manage live video, makes it more accessible and puts in your hands the latest
tools for video monetization.
TM
Your content on any screen. Mobiles, tablets, and all desktop browsers.
Why is this important?
One player, all devices.
Easily customize a single player and deploy for all devices and platforms.
Multiplatform Compatibility = Multiplatform MonetizationA platform agnostic, easy to undestantd and simple to operate streategy to content monetization.
For video on demand you have Pre-roll, Mid-roll and Post-roll.
For live video (LiveBurst Exclusive), define ad-breaks during your live transmission and
scheduleads on demand.
Live videoVideo on demand
From 1 to 3 impressions per user.
Pre-roll Mid-roll Post-roll
From 16 to 32 impressions per hour.
Ad-break Ad-break Ad-breakAd-break
Live Video dominates On-Demand on all devicesLive video experiences up to 13 times viewer engagement
versus on-demand video content across all devices.
Higher spent time = Higher yield per screen $
2xviewing time of live video
on mobile phones.
11xviewing time of live video
on connected TVs.
13xviewing time of live video
on computers.
3xviewing time of live video
on tablets.
Onvos LiveBurst has collected these anonymized statistics from broadcasters and operators like Bloomberg, ESPN, Rolling Stone, Pac-12 Networks, Sephora, Caracol TV, CJ Entertainment and Yahoo!. This report reflects the anonymized online video metrics of
these publishers. It does not document the online video consumption patterns of the Internet as a whole.
How it works?During ad-breaks, liveburst takes over.
LiveBurst Ad Engine wil help you optimize yield per impresión.Plus, you will still be able to manually manage inventory.
ManageSelf-DirectedSales team LiveBurst Ad Engine
4min 5min 3.5min 4minAd-break Ad-break Ad-break Ad-break
6ads 5ads 6ads4 ads
Ad inventory Ad inventory Ad inventory Ad inventory
How the Ad ecosystem works?From Advertiser to Content
Ad Insertion
Publisher’s Player
Ad Tracking
Ad Revenue
PublisherAd Exchange
User
$$$
Earning forecastAd impresion times 9 million user over a month
Daily time spent chart
Quantities vary depending two factors. Popularity of ontent and CPM (Cost per mille)
$450,000
$1,350,000
$3,600,000
$6,750,000
20 min a day 10 ads per person
30 ads per person
80 ads per person
300 ads per person
1 hours a day
2.4 hours a day
5 hours a day
The current state of online advertising
3
2.5
2
1.5
1
0.5
0.4 0.5 0.77 1.04 1.33 1.63 1.96 2.30
Digital advestising spending in Mexico from 2011 to 2018 (Forecast)
Source
2011 2012 2013 2014 2015 2016 2017 2018
Statista 2015
Qaqntities expressed in billions U.S. dollars
ONAIRMinimum complexity. Maximum benefits.
All angles covered.No extra hardware needed.
What does this mean to you?The cloud takes over and handles it all for you. From deployment of content to optimized monetization.
The access to your content depends on your user connection, reach them even when they don't have access to a fast network.
1080p 720p 360p 250p 180p
5 mbps 350 kbps
ONVOS LiveBurst is supported by top tier infrastructure, all your content is served from actual dedicated hardware, and enough bandwidth for
any need.
10Gbps
Stand By
Idle
Stand By
Idle
Stand By
Idle
On Air
85%
On Air
81%
On Air
70%
On Air
60%
On Air
50%
On Air
70%
On Air
88%
On Air
70%
On Air
73%
Global distribution assured, 22 data centers around the world and expanding. Your reach and availability needs covered.
Geoblocking and Code SigningGeoblocking will allow you to fine tune by region where you will be seen.
Code Signed streams will protect your content from being played outside of your designated domains.
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Who are we?
ONVOS LiveBurst is in constant evolution, we are actively looking for new and better formulas to monetize, secure, and facilitate
the offering and management of VOD and Live video.
Loves
How the Ad ecosystem works?VAST Compilancy
Ad Provider
Ad Exchange
Ad Inertion
Ad Tracking
VAST is the most widespread standar aboutvideo monetization standart
The add provider has a stock of adsready to be serve
This proces takes into account informationfrom the user to deliver a targeted ad
The process of deciding what adshould be serve to a user
VAST is the most widespread standar aboutvideo monetization
The information that enconpases a useris
VAST is the most widespread standar aboutvideo monetization
The reslt of the ad action is interpreted