4 Live Green! Brand

13

Evaluation of Current Logo

New Logo Design and Survey

W h en q uestioned about th e current Live G reen! logo, th e m ajority of students w ere unable to recollect th e logo. Th e sim ple logo (figure 4.1) of bold, all capitaliz ed text does not resonate w ith students. As a cam pus w ide organiz ation attem pting to raise aw areness am ong students, it is necessary to h ave a recogniz ed logo. Th e current logo portrays a corporate , professional organiz ation, th e new logo sh ould m aintain th e profes-sionalism of th e current logo as w ell as appeal to th e student population.

Below , figure 4.2, sh ow s th e placem ent and appearance of th e current Live G reen! logo on th e Iow a State University w ebsite h om e page.

A link to th e L ive G reen w ebsite is located on th e University’s h om e page. Th e link is discreet and is lost on th e page. It w ould be m ore effective to place th e L ive G reen! logo h ere. Th e logo w ould be q uick ly noticed by current and potential students w h o freq uent th e Iow a State University w ebsite.

Figure 4.2Iow a StateUniversity’sw ebsite h om e page

Figure 4.1Current logo

14

4.1 Live Green! Brand

5 Iowa State Daily “Green Tip”

16

Interest Survey and Survey Results

Green Tips for Daily online

Green Tips for Daily in Print

Additional Green Tips

17

18

19

Figure 5.3Location of link to full “Green Tip”article

Figure 5.2Placement of“Green Tip”on the Dailywebsite

20

21

Figure 5.5Sample of tip in colorand grayscale

Figure 5.4Placement of“Green Tip”in the Dailynewsletter

22

23

24

25

26

27