"live" from the consulting fields
DESCRIPTION
How to write a Fieldbook–the definitive business reality book–in real-time.TRANSCRIPT
“Live” from the Consul3ng Fields
As told first-‐hand, in real-‐3me,from the frontlines, factory floors,office cubicles and corner offices.
Your Fieldbook, in your words,from the real world.
When business moves across the digital-‐sphere at google-‐speed someone needs todeliver messages that s3ck, that stay onthe record beyond the last blog, tweet,tweak, mee3ng, workshop or keynote.
Of course, books can last forever but theycan take forever to write. Unless you cre-‐ate them in byte size pieces, as you go,while everything is fresh, relevant andeasy to do.
Wri3ng the defini3vebusiness reality book
A Fieldbook is not just another “how to”book, it’s about “what’s happening,”“what’s working,” “what’s not,” “what’snew,” “what’s next.” It’s a “JIT” book, cre-‐a3ng an in depth conversa3on about whatpeople are discussing, deciding and doing,as they deal with the real world, in real-‐3me.
It’s a report on business in ac3on and asharing of events and stories rooted in thereality of the moment. Because in busi-‐ness, today is yesterday and tomorrow isalready here.
Stories from the field
A Fieldbook cannot be wriRen by just any-‐one. It takes a seasoned prac3toner whohas not only “been there and done that,”but is actually “there doing it,” as theywrite.
No one is more suited to report from thefield than those with an objec3ve outsideview from the inside – consultants, advi-‐sors, counsellors, consiglieri. What theydiscover and develop “in the field” is in-‐valuable, especially when shared acrossfunc3ons, industries and 3me.
How do you walk, talk andwrite at the same 3me?
Although you can’t be in two places at thesame 3me, you can transform what youdo at almost the same 3me. You are thereeveryday doing what you do best and theFieldbook is an extension of what you arealready doing.
If you can makes notes, record thoughtsand write ideas on planes trains and auto-‐mobiles, then you can write a Fieldbook.
A Fieldbook is a conversa3on. It is engag-‐ing, flexible, adap3ble and con3nuallyevolving. New discoveries and ideas fromthe field are captured in manageablechunks and shared on a 3mely basis.
It’s a serial story, wriRen one chapter at a3me. And read one chapter at a 3me. Infact, 3me is one of its inherent values –your 3me, your readers’ 3me and the3meliness of the informa3on.
Unlike sporadic ar3cles, blogs, seminarsand keynote speeches, it is delivered as acon3num and inextricably linked to theoverarching theme and promise of a book.
So what’s a Fieldbook like?
Greater than the sum of its parts
Your philosophy, principles, prac3ces andsuccesses set the context in which you de-‐liver what you champion day in and dayout. Within that context you talk aboutwhat’s going on in the field: issues, ideas,problems, processes, ac3ons and what-‐ever comes up.
The context can be leadership, innova-‐3on, marke3ng, produc3vity, lean manu-‐facturing, strategic planning, careerplanning, social media, ... almost anything.All subjects and parts are organized andconnected by categories and chapters andstructured as an evolving e-‐book andhardcover. It can include updates and laterbecome a series of ongoing Fieldbooks.
A permanent record of success
A Fieldbook is a rich and diversified mix ofinsider journalism, on-‐the-‐scene report-‐ing, “live” case studies and great stories.It’s empircal evidence streaming in fromthe field and connected by a common des-‐3na3on – a cohesive and permanentrecord of how success is achieved.
There is no ending. Learning, growing, suc-‐cess never ends. But there is a point-‐in-‐3me when you pull it all together in amanageble form that has a beginning,middle and end. That’s when you havecompleted Fieldbook No. 1. It can be asshort or long as you think best.
How does it get done?
One of the age-‐old problems for profes-‐sional prac33oners is the 3me squeeze.There never seems to be enough 3me totake care of current clients and developnew ones, let alone find 3me to write abook about it all. Unless, of course, you doit at the same 3me.
You just have to tell stories, report findingsand announce progress. David Hughesghostwrites and produces the Fieldbook (ora series of Fieldbooks). Also, once wriRenthere are mul3ple applica3ons. You cancreate videos, blogs and other promo3onalmaterial from the same well-‐spring ofwork.
“Wri0ng maketh the exact man.”Sir Francis Bacon (1561-‐1626)
Meet David HughesAuthor and ghostwriter
David has wriRen nine books, hundreds ofblogs and countless ar3cles. He is aWriter’s Digest winner of Award of Meritfor Fic3on (Sacred Corrup3on) and Non-‐fic3on Magazine Feature. His wri3ng cov-‐ers a broad landscape, from businessbooks and family memoirs to novels andcurrent event blogs.
David will transform your thoughts, notesand wri3ngs into a engaging and compel-‐ing Fieldbook packed with stories, facts,insights, learning and understanding.
It’s worth talking about. Give him a call.905-‐885-‐1252
[email protected] www.straightspeak.com
More books about wri3ng books and blogs.
Your Story Is A GiBWhy everyone and every
company should write a book
Blog, blog, blog, blah, blah, blahHow to rise out of the
oblivion of the blogoshpere
They are quick reads. View at David’s webite: www.straightspeak.comOrder free copies: [email protected]
Everything is a story ...
“Personal narra3ve has becomemore prevalent, and perhapsmore urgent, in a 3me of abun-‐dance, when many of us are freerto study a deeper understandingof ourselves and our purpose. ”
Daniel PinkAuthor, A Whole New Mind
905-‐885-‐[email protected] www.straightspeak.com
David H. Hughes — ghostwriter