little-known social media marketing secrets revealed · • audience size (1.4b on fb –300m on...
TRANSCRIPT
Little-Known Social Media Marketing Secrets Revealed
Who Benefits From This
Information?
• Running ads with little or no response
• Stuck for ideas on how to get people to
understand the value of your products
• Tired of competing on price and constantly
lowering your margins
• Know social media can help but don’t know
what to do or where to start
What Is Social Media?
+
Social Media
=
Word of mouth on steroids
(the most powerful form of marketing)
With over 1.96 billion users worldwide…
1 in 4 people is on social media
Social media takes what you’re doing offline, puts it online and on steroids!
Little-Known Social Media Marketing Secrets Revealed
• They have the highest brand adoption
• Audience size (1.4b on FB – 300M on Twitter)
• They’re an extension of business’s websites
• People now expect you to be on FB or Twitter
• They have become central to business’s
marketing strategies
Step 1: Optimise your social media
presence
• Bio
• Profile picture
• Cover picture
• Usernames
Step 1: Optimise your social media
presence
Step 2: Build your audience
Scheduled
Company news – Blog posts – Images – Videos –
Promotions
Reactive
Commentary on announcements, news, events, happenings
Responsive
Responding to questions – Acknowledging mentions –
Starting or joining conversations
• Publish multidimensional content
Step 2: Build your audience
Step 2: Build your audience
Step 2: Build your audience
Step 2: Build your audience
• Animated images (ripl.com)
Step 2: Build your audience
• Host a competition
- rafflecopter.com
- Pagemodo.com
- Woobox.com
Step 3: Generate traffic
• Twitter lead magnets
Step 3: Generate traffic
• Facebook lead magnets
Step 3: Generate traffic
• Branded content (72% of marketers said
branded content was more effective than
advertising in a magazine)
Step 3: Generate traffic
• Snip.ly
Discount code: FREE2016
www.30kin30days.com
Step 4: Track
• Sproutsocial.com
• Buffer.com
• talkwalker.com (for hashtags) – tracks gender
distribution, geographic distribution, sentiment
• Clickmeter.com (create a new campaign and
then creating tracking links)
Step 4: Track
Quality social media marketing = analyzing
metrics, knowing when to double up efforts and
when to cut the cord
Step 5: Accelerate
Optimise Build Traffic Track Accelerate