lithan's edupreneurship insights on 15th jul 2015
TRANSCRIPT
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EdTechMy experience in creating and selling online courses
-Ivan Livic
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Famous MOOCs
Open To Everyone To Teach/ Sell
Open To Experts To Teach/ Sell
MOOC - Massive Open Online Courses
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Acquisition
USD$1.5billion
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Lynda.com
3,500+ COURSES 144,000+ VIDEOS
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Plan● Differentiated Topics● Course Goals● Structure Teaching● Practice Activities -
Quizzes, MCQ, etc
Requirements Checklist
Publish● Instructor Bio● Price● Title/Subtitle● Course Summary● Course Image● Lecture Descriptions● Course Summary
Produce● Lecture Format● Audio● Video● Instructor Delivery● Promo Video
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Udemy
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Biggest Category On Udemy
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What To Create?
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Udemy Commission Structure
Scenario Commission Percentage
Individual with your code becomes a Udemy member
97%
Udemy member becomes your student 50%
Individual referred from paid Udemy Ads, becomes a member and your student
25%
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My Experience With Udemy
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Learning Curve
● It can easily take you couple of weeks before you feel confident in creating and publishing your online courses
● Start with something simple, where you feel more at home - screen recording is the simplest way to start
● Communicate with your students and ask what they need● Give for FREE to first couple of hundred of students● Ask for honest reviews - IMPORTANT
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● Upload videos → try to keep them under 7 min● Upload:
o tutorials → anything which is helpful to youo audio files → do a podcast; interview a domain expert to enhance
your course; offer revenue shareo images, presentation, mashup, text
● Create assignments: Multiple Choice, Fill in the Blanks, True/False → it helps a lot to enhance knowledge, and students feel there is greater value if course has it
What Can You Do On Such A Platform?
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● Set clear Course Goals, Intended audience, Requirements, Instructional level
Think About Your Target Audience (Buyer Persona)
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● Coupons are the only way you can maximize 97% of revenue● Wherever you promote your course, always give a coupon link,
otherwise Udemy keeps 50%● There is a significant difference if you bring a customer to your course, or
Udemy does
Coupons
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Analytics
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● use the analytics to understand how students feel about your course● its a great market research → read their comments to see what else they
are missing on the market and create such a course
Analytics
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Discussion Board
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Sections & Lectures
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● Updating the course with fresh information● Answering the questions from participants● Initiating discussions● Creating coupons● Cross selling● Up-selling● Promotion via:
o Blogo Free Webinarso Adso Web pageo Guest bloggingo Facebook groupso Forumso Promotionso YouTube Free videos
After You Publish The Course
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● depends how good you are in creating courses, knowledge wise, and most importantly MARKETING your course
● Alun Hill - ex BBC journalist earned 210 000SGD in 10 months
How Much Can You Earn?
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Basic requirements:
● Professional microphone (ZOOM, Audio Technica, Blue Yeti, etc) - MOST IMPORTANT
Technical Requirements
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● Screen recording software○ Camtasia for Windows and Mac (99$)○ ScreenFlow for Mac (99$)○ How does it work...
Technical Requirements
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Sound Proof Room
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● If you are interviewing someone● Or if its important that you are visible (Yoga, Sports, Cameras, etc)● Be aware that you will need assistance
Basic Studio
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● DSLR → in Lithan we use Canon 70D● 3 LED lights with stands● Backdrop screens: green, white, blue, dark● Good tripod for camera● Lavalier mics for interviews● Directional microphone● iMac with Adobe Creative Cloud● Talk to us on Studio usage
Advanced Setting
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EdupreneurshipCommercialize your Expertise Online
Ezen HoBusiness Development Manager
15th July 2015
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Agenda
About Us
Online Education - Global & Local Trends
Advantages of Online Education
Lithan Edupreneurship Bootcamp
Lithan Edtech Accelerator
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About Lithan
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Milestones
30
1997: Deliver SAP Certification Training
2002: Deliver academic programs with incorporation of Knowledge Window Asia Pacific
2009: Acquired by Founder, Leslie Loh, establish India Branch
2009 – 2012: Launched Coorperative education framework for ERP & System Management professionals
2011: Received 4-year Edutrust status by Council of Private Education (CPE)
2013: Achieve CET status by WDA
2014: Establish Regional Presence in Malaysia & Myanmar
2014 - 2015: Establish Lithan Accelerator - New Strategic arm to help entrepreneurs
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Leslie Loh Entrepreneur, Angel Investor & Educator 1998 SME Entrepreneur of the Year 1999 National Youth Award
(Entrepreneurship) 2006 IT Leader Award “Person of the Year” Formal Board Member of IDA (Infocomm
Development Authrority) & Spring (SME Development Authority)
Co-Chair Pedagogy Innovation & Excellent Committee TAE (Training & Adult Education) Skills Council
Leslie LohDirector, TIEN Academy
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Online Education – Global & Local Trends
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Changing Adult Education Landscape
71 % of US college-going students are part-time
By 2020, 42% of US students will be aged >25
96% of provost believe students are prepared but only 14% of students and 11% of employers felt so
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Applied Education in Asia
55% (640) of their academic universities (1145) will be transformed to become Universities of Applied Sciences
Skills based training to be delivered to 500 million Indians
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Applied Education Redefined – Singapore Model
In 2014, Skills Future initiative announced with annual investment of S$1B to deliver an applied education system similar to Germany and Switzerland
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S$1 Billion a year investment
, “Our future must be about mastery of skills, in every job, and enabling every Singaporean to develop themselves to the fullest. We are going to put full effort into this, and it involves everyone - Government, employers, unions and all of us as individuals.” 2014 DPM Tharman Shanmugaratnam
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Advantages of Online Education
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What is Competency Based Curriculum?
Mastery in competency, rather than subject
Employer & Industry relevant
Multidisciplinary skills as required by specific jobs
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Just-in-Time Delivery
Just-Enough – 80:20 rule
When-in-need – No frontloading
Flexi-time – Own time, Own pace
Any-Where – Home, Work, Class
Non-invasive
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MOOC – Digitization of Education
Access:Hundreds of millions of young people have no access to (higher) education
Cost:Tuition fees are in part skyrocketing; heavy burden on families & individuals
Education Massification through Network Effect
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Personalized OpenOnline Courses (POOCs)
Digitalization + Pedagogy = Massification + Personalization
Mass Customization via Collaborative Learning
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Who Should Consider Creating an Online Course?
Domain / Subject Expert / KOL Passionate Hobbyist / Influencer
Educators
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EDUPRENEURSHIP BootcampNICF Innovative Venture Creations
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Phase 1: Edupreneurship
Bootcamp
Phase 2: Edutech
Accelerator
Phase 3:Commercialize
Open to all By invitation only
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POOC for JIT Skills Mastery
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Just In Time Learning Architecture
Content
• Video, eBooks with MCQ• FAQ & Case Repositories• Lab’s Software & Hardware
• Learning Facilitator • Personal Coach• Online mentors • Workplace Mentor
People
Delivery
• eLearning
• Online/Offline Flipped Class
Lecture
• Physical/Virtual Lab Practice
• Online/Offline Coaching
• Work Place Mentoring
Open Learning Technology Infrastructure
Open Learning Management Software
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Asia’s 1st POOC
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The POOC Lithan is Building
Self Paced eLearning on Conceptual Knowledge Online knowledge repository (eg FAQ) Online Peer2Peer community Learning Online on demand queries & support on concepts Online Face2Face tutorials on concepts Virtual Lab to simulate application usage Online Face2Face Flipped Class on how others apply Online One2One coaching support Online or Offline Face2Face competency assessment
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Lithan’s Pedagogy
Conceptual Knowledge Higher Order Skills Skills Mastery
Online Contents Simulation & Flipped Class Coaching & OJT
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Lithan Edtech Bootcamp
Learn Edtech Best Practices - Understand Product Canvas - Review Competency-based Framework - Get Familiarized with Blended Learning Pedagogy - Assess learning Technology and AnalyticsDevelop Edtech Blended Learning Courses- Develop Product Canvas & Plan - Personalized Coaching from Practitioner - Solution Presentation Secure Industry Validation & Network- Present Product Plan to an Investor Panel- Insights Sharing Session from Edtech Practitioners- Attend Industry Network Events
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Schedule
Venue: Blk79
Topic Date & Time
1
LEARN
Kick Off Session:Orientation + Lean Canvas
Saturday 25th July10am – 1pm
2 Edtech Industry Overview Saturday 25th July2pm – 5pm
3 EdtechInnovation Workshop
Saturday 1st August
10am – 1pm
4APPL
Y
Product Plan Business viability & funding
Flipped Class
Tue 11th – Sat 29th Aug
Refer to schedule
5 1-2-1 Mentoring(online)
Tue 11th – Sat 29th Aug
Refer to schedule
6IMPL
E-MEN
TCourse Creation Workshops Ongoing
Refer to schedule
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Learning Facilitator
Jan Lambrechts
Managing Director and Shareholder at Conexus Orient, Asian counterpart of Conexus Holding
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Mentors 1:5 ratio
Peter Loh
20+ years technical, marketing and strategy including Hewlett-Packard, Delphi Automotive, Motorola, SHELL,
Adjunct lecturer @ SIT Specialising in :
1) Business proposal, 2) Go-to-market plan3) key metrics & financials
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SOA & Course Fees
Statement of Attainment:After the completion of the course, participants will receive a Statement of Attainment (SOA) from WDA. The SOA is a nationally-recognized qualification indicating the participant's ability of competence in a particular area to perform a task appropriate to her/his occupational level and work demands.
Course fees:
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For all Lithan students, limited 3 months FREE account access to Lynda.com
BONUS
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LithanEDUPRENEURSHIP Accelerator
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Phase 2 - Lithan Edtech Accelerator
Learn Edtech Best Practices Instructional Design & Competency-based Curriculum Blended Learning Pedagogy Learning Technology and Analytics
Develop Your Edtech Products Guidance on Curriculum & Pedagogy Design Access to Learning Technology & Tool Kit Co-working Space with Recording Studio
Product Go-to-Market & Launch Sales & Marketing Support Training Facilities & Management Support Programme Accreditation Support
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Lithan Edtech Accelerator
An intensive mentor driven, deep immersion program to incubate education technology startups & development of innovative online curriculum and learning programs
Acceleration support on Pedagogical & Transmedia training Programs development Programs marketing & distribution Training Facilities & Management Support Financing
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Programme Structure Overview
4) Launch • Launch your pilot course
3) Lithan Edtech
Accelerator• Execution phase• Develop your product (online course)
2) Selection
• Network with Investor community• Pitch for Funding
1) Lithan Edtech
Bootcamp• Ideation phase• Build a viable and scalable business model
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Partnership Models #1
Outsource Partner
Leverage on your subject matter expertise by becoming our program designer, content developer, trainer and mentor
on retainer basis. You can also extend your income stream delivering consulting services to our
network of enterprise customers.
Lithan Owns the IP and pays you royalty for using your content
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Partnership Model #2
You Own All Your IPLithan pays a license fee for usage of content. You take charge of marketing & distribution
3rd Party Developer
You have a great idea and the capability to develop content but just want to tap on our development capabilities .
You own all your copyrights and IP and Lithan pays you a licence
for using
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Partnership Model #3
Co Ownership of IP We use your contenton our website Profit - share
Investment & Distribution Partner
We can take up a minority stake in your business and offer to be
your investment and distribution partner providing
you financing, product development support. This will allow you to leverage on our
distribution network and facilities to accelerate your
business growth.
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Apply Now!
Lithan Hall Academy#07-02 Lifelong Learning Institute, 11 Eunos Road 8, Singapore 408601
Phone: 6324 9730Email: [email protected]
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Register Today!
Class Starts 25th July 2015!!