Literature Search

Researching on Harry Potter and the concept of franchise and transmedia

Article 1

SCOLARI,carlos alberto (2009) Transmedia Storytelling:Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production [online]

Article from International Journal of Communication 3, 586-606 last accessed 20 February 2010 at:

http://ijoc.org/ojs/index.php/ijoc/article/viewFile/477/336

Article 2

Jenkins. Henry (2004) <em>The cultural logic of media convergence</em> [online] Article from the International Journal of cultural studies. London. Sage Publications. Article fromMassachusetts Institute of Technology, USA last accessed 23 February 2010 at:

http://eng1131adaptations.pbworks.com/f/Jenkins,+Henry++-+The+Cultural+Logic+of+Media+Convergence.pdf

Article 4

Dena. Christy (2004)<em> Current state of cross media storytelling: Preliminary observations for future design.</em> [online] School of Creative Arts: University of Melbourne. Article from Monique de Haas at ‘Crossmedia communication in the dynamic knowledge society’ networking session, European Information Systems Technologies at:

<ahref="http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf">http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf</a>