listing presentation realty direct ~ martha r grass - 2011

Martha R Grass ~ Your Personal REALTOR®

239.405.4343Martha R Grass ~ Your Personal REALTOR®

c2011 ~ 21st Century Investment Corp

HOW I WILL

SELLING YOUR

HOME

Martha R Grass

Realty Direct ~ Breakthru Team

Over 35 Years Of Combined ExperienceMartha R Grass ~ Your Personal REALTOR®


•The Advantages of Listing with Me





Selling…




Or Buying…


Martha R Grass~ Your Personal REALTOR®

Let The Breakthru Team…


This Is Why We Can Invest 1 Hour Of Our Time In Reviewing How We Are Going To Sell Your Home…

It’s a very important matter that must be taken seriously and done professionally.

After All…

1 It’s the place you call… home.

2 It’s where you have been investing… your hard earned money.

3 And it’s how you are going to be able to... buy your next home.

4 Selling your home will bring you FREEDOM! …Choices ~ To do other

things!

The Sale of Your HomeIs Important to Us!

And You Must Know All The Facts Before You Make The Decision To List!



• My Qualifications,

Experience, and My Team

Concept

• My Strategies For

Marketing Your Home

• What I Will Do To

Help It Sell

We Find The Buyers

Getting A home Sold Is A Process ~ …Telling The Right Story

Today We’ll Discuss


Here Are The Facts You Must Know

Before You List Your Home!

Would You Have It Any Other Way? Of Course Not! Let’s Begin …

I guarantee you will be fully informed before you make the decision to list.

Section 2 A About The Market

B How You’re Impacted

Section 1 ~ Company & Agent SellingExperience

A . Company Realty Direct Naples

B. Bob Burns My Mentor ~ Me, Our Experience & References

C. Realty Direct International

D. Our Results, Our MLS Board

Section 2 ~ Current Condition Of SWFL MarketA. How You’re Impacted By The Current Market

B. What We Have To Do ~ To BEAT The Market!

C. How The MLS Plays In The Sale Of Your Home

Section 3 ~ Marketing & Selling Your HomeA. Our Marketing Plan

B. Our Pricing Plan ~ CMA Review

C. Our Promotion Plan




These Questions ~

Are In Every Consumers Mind.

Before We Get Started ~

They Simply Must Be Answered

1. Is It Safe To Do Business With You?

2. What’s In It For Me?

3. IF Something Goes Wrong… Can I Get Out Of The Listing?

4. What Does It Cost To Do Business With You?

These Questions Must Be Answered Before You Move Forward

It’s Just Good Business



About Our Company!

Our Goal Is Simple… To Sell Your Home! And We Know This Is Your #1 Goal As Well!

Our Owner / Broker Has Been

The #1 Agent With Nabor - The

Board Of Realtors 2007 - 2008 - 2009…

…

The #1 REO Broker


Proven ResultsWith Proven Leaders

Now That’s Proven Experience You Can Count On!

Our Team Builder

Is Not Only A

Top Producing Agent Selling Over 100 Million and 500 Homes… But Has Built A Powerful Team Of 125+ Agents

In Just A Few Months.

LEADS LEADSand more leads equalsBUYERS



Proven ResultsWith My Million Dollar Mentor

Now That’s Proven Experience You Can Count On!

Write your last testimony, #3, here

Testimonies From Satisfied Clients

1 Place no more than 3 testimonies on this page.

(write in here)

2 Testimony 2: Mr. & Mrs. Jones Write

You did exactly what you said you would do!

3 Testimony 3

Note

You will use your Testimony

Presentation to outline all

your testimonies, and leave

that presentation with you

seller. Please read lesson

book for further instructions.

The Million Dollar Mentor ~

Building Top Realtors®At Realty Direct ~

Has Assisted Realtors In Selling Over

30 BILLIONIn Real Estate!



Bo

About… The Million Dollar Mentor

And How We Use The MLS

It Is The #1 Way Homes Are Sold In The USA - No Other System Compares!


30 Years ~

30 Billion ~My Mentor Has

Developed Systems That

Produce!

I Am So Honored

To Partner With Him!


About Me And My Team!

Experience Is Measured By RESULTS… Not Just Years Of Service!

In 15 Years of Service to SW Florida We Have Sold Over $500,000,000

How Our Proven Experience Will Sell Your Home A Professional Designations…Less Than 1% Of Agents In America Have All Three:

CRS-e-PRO-RECS

B Client Philosophy?

Helping Families Win…”One Home At A Time”

C My Results & My Marketing Ideas Have Helped Realtors Sell Over 30 Billion In Sales

If my clients are not happy with the progress of their sale, they can fire me!



Victory Is Determined By Knowing The Outcome In Advance

A Powerful Team Is Where It All

Starts …Results Is Where It Ends

A Powerful Team

With Powerful

Results… A Team

That Will Be

Expanding To

Cover All Of

FloridaMartha R Grass ~ Your Personal REALTOR®


My Background…

Television, Video

Internet and

Multimedia

Marketing .

!.

This Puts Us Light Years Ahead Of the Pack!

“Martha Grass – Stays On The Cutting Edge Of Technology!”

Martha R Grass… Internet Marketing Expert

Social Media Marketing SpecialistUsing Cutting-Edge Technology Tools Such As Internet Video, Social Networking, SEO



Our Focus

Our Focus Is To Make

The Process Of Selling Your Home

As Effective And Stress Free As Possible…

Webster Defines A Process As:“A Natural Phenomenon Marked by Gradual

Changes That Lead To A Particular Result.”

In This Case Your Successful Sale!

We Focus And We Deliverc2011 ~ 21st Century Investment Corp


The Objective

Most Of Our Clients Objectives Have Been…

People Pay According To The Value They Are Shown

•Getting The Greatest Number Of Dollars

With The Best Possible Price And Terms

•To have The Sale Go Quickly & Smoothly…In

Other Words…In The Shortest Time Possible

•To Accomplish This With A Minimum Of

Inconvenience

Our Marketing SystemBrings About…

•A Fast Sale•At A Fair Market Price•With A Maximum Of Service


Let’s Review The Buyers Market

You Must Know Which Market You’re In When Selling

As It GREATLY Impacts Your Sale.

About The Market

The Market Can Be In Only

1 of 3 Conditions

A Seller’s Market

B Buyer’s Market… Current Condition

C Normal Market

Market Condition Definitions



What Impact Does A Buyer’s Market Have On You?

The Total Number Of Homes For Sale Exceeds

The Total Number Of Buyers.

What Is A Buyer’s Market?



Understanding The Market Is The Key To Winning In The Market

We are Currently Still In A Strong Buyers Market

SECTION 2

Knowing The Market Is

The Key To Getting Results

SECTION 2

A About The Current Market And…

How You’re Impacted By It

B What Part Does The MLS Play In Your Sale?

C The Story You Tell & Sell About The Property



Now Let’s Discuss How I Will Sell Your Home In This Buyers Market!

Figures From Sunshine MLS

What Market Are We In Now!

Dec.

2008

Dec.

2009

Dec.

2010

Total Number of Listings 14,326 15,018 15,424

Total Number of Sales 5821 6232 8133

Average Time On Market 211 160 166



…About The MLS Board

And How It Works With Us!

We Use It To Sell Your Home!

It Is The #1 Way Homes Are Sold In The USA - No Other System Compares!

There Are Over 400 Companies & 3,485 Agents On Our MLS Board.

How Powerful Is The MLS When It Comes To Selling A Home?

1 Real Estate Companies Join The MLS Board

Why? To allow agents from other companies the opportunity to sell their listings.

2 MLS Companies Cooperate With Each Other

This means any Realtor on the board will be able to show your home to their buyers.

3 How We Reach MLS Agents

When we get into our marketing plan for your home, we’ll show you how we get MLS

agents excited about your home so that they’re eager to show it to their buyers.



But What Happens After You Sell & Need To Buy A Home In A Buyer’s Market?

It is, to say the least, very challenging when selling

a home in a buyer’s market.

Your Challenges When Selling

What Impact Does A Buyer’s Market Have On Your Sale?

Heavy Competition

1. You must be prepared to compete at your best price point.

2. Features must match or exceed your competition.

Who Wins?

1. Best Price

2. Best Location

3. Best Condition

Sale Impact

1. Sells Slow

2. Condition Offers

3. Low Ball Offers



MLS Advantage

The Strength Of The MLS Can

Also Become It’s Greatest

Weakness! Why?

•74% Of All Sales Are Made By Just 4%

Of The Agents

•96% Of The Agents Are Competing For A

mere 26% Of The Market

Knowing How To Market To The Strength

Of The MLS Is The Key To A Successful Sale



Success System

•We Have The People

•We Have The Tools

•We Have The Systems

•We Have The Resources

To Get Your Home

SOLD!

Our Results Tell The Story! Martha R Grass ~ Your Personal REALTOR®


Current Market

The Question Is This…Do You Need To Sell Or Just Want To Sell


It is Currently A Clear Cut BUYERS MARKET…

Seller’s Must Determine Whether It Is Time To

SELL or Time to WAIT OUT The Market.

If You Must Sell NOW You Must Also Be

Realistic In Your Pricing… As Only… “PRICED

RIGHT LISTINGS ARE SELLING”

If You Must Sell NOW You Are Competing

Against Short-Sales and Foreclosures.

Remember This… NO BANK In The World Will

Lend Into An Over-Priced Property.


• Simple…You get ~ ACTION

Because... Realty Direct And The Breakthru Team Are Dedicated To Finding You A Buyer. After All…

• We Don’t Earn Any Of Our Fee Until Your Home Is Sold And We Have Served You Well…

With A Contract You Are Willing To Accept.

The Challenge



Easy To Show

We Let

All Agents

Know

That

Your Home

Is In The

MLS!

We Also Make Your Home Easy To Show To Buyers

Martha R Grass ~ First Steps…



Signage

Martha R Grass Next Steps…


Marketing



MarketingInside & Outside



Value is aPerception

Quite Frankly We Show More Of A Homes

Value…Because We Know

People Pay…

…According To The Value They Are Shown!



The Emphasis

WE HIGHLIGHT:•Your House

•Your Community

•Your Total Property Value

Our Entire Marketing System

Represents YOU…

From the Day We Begin To Represent You

Through A Successful Settlement.

We Back Our Professional Service

With ACTION

Spot Lighting Your Home And Community Puts More Net Dollars In Your Pocket



It’s A Win-Win!

The Spotlight Is On Your Home And Your Neighborhood

The Emphasis.

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Your Home ~

Your Neighborhood ~

Your Community ~

A Picture IS Worth A

Thousand Words ~

People DO Pay According

To The Value That They are

Shown ~

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The MethodsUsed By Other Firms VS RealtyDirect®

WITHOUT REALTY DIRECT

Most Firms Offer:

• The Multiple Listing Service MLS

• Expose Your Listing To A Large Number Of

Sales Associates/Brokers

• Advertise Your Property

• Hold “Open House”, etc.

Your Realty Direct Professional Agent

Uses The MLS Extensively And Highly

Recommends It.

However, There Is Far More To Marketing

Effectively To The MLS Remember This 74%

Of All Properties Are Sold By Just 4% Of

The Agents.

Therefore, Your Realty Direct Agent Has

Been Trained In Powerful MLS Marketing

Designed To Help You Retain The Highest

Possible Equity From Your Home.

However It Is Specific MLS Marketing That Makes The Difference


Unbelievably True Story!

The Sad Part

Of This Picture (Or Should I Say Lack Of Picture)

Is that even the MLS

WOULD HAVE

Taken The Picture

At No Cost

If You’d Asked :~{

The Problem

A Big Part Of Telling The Story… Is Picturesc2011 ~ 21st Century Investment Corp

Martha R Grass



…A Picture…~ Is Worth A Thousand Words ~

A Common Phrase … Drilled Into My Head By My Mentor Mr Bob Burns

The Million Dollar Mentor

The Breakthru Team

Proudly Presents

PropertyScope.

.

…Nobody Does It Better…

and We Know

“

People Pay According To The

Value They Are Shown.”

..

.

We Show More Of

The Property’s VALUE….

Inside ~ Outside ~

Unique Features

Room By Room… .

We Show It Off

Around The Country


THE METHODS

Used By The Breakthru Team

THE CYBERSCOPE SYSTEM OFFERS

PropertyScope ~ Exhibits All The Value Of Your Property.

CommunityScope ~ Sells The Added Value That The

Community Brings To Your Neighborhood

ServiceScope ~ Gives Your House Transportability

& Attracts More BuyersMartha R Grass ~ Your Personal REALTOR®

Martha R Grass

Martha R Grass

~ Your Personal

REALTOR®

.

CyberScope

• PropertyScope ~ Exhibits

All The Value Of

Your Property.

• CommunityScope ~ Sells

The Added Value That

Your Community Brings To

Your Neighborhood.

• ServiceScope ~ The Realty

Direct Work Ethic Brings

Transportability And

Attracts More Buyers

WorldWide.

.

Interior Pictures

• ~ Casual Dining

• ~ Formal Dining

• ~ Kitchen

• ~ Family Room

We Don’t Let A Potential Buyer

Forget Any Room In The House…

And That’s Easy To Do When

Looking At Multiple Properties

.

UNIQUE VIEWS

We Don’t Forget The Bedrooms

Either… It’s All Part Of The

House Hunting Experience

We Truly Have “A Better Way” To

Help People Find Their Dream

Home With Our ~

PERSONALIZED

PROGRAMMING

SERVICE

.

UNIQUE VIEWS

THE PROPERTY SCOPE

SYSTEM OFFERS…

Exhibits All The Value Of Your

Property Swimming Pool and

Back View!

“People Pay According To The

Value They Are Shown” ~


Martha R Grass ~ Your Personal REALTOR ®


.

With Pictometry

• ~ We Get Arial Views AND

• ~ We Get Directional Views

We Know That People Select An

Area And A LifeStyle... BEFORE

They Actually Select A Property.

In Other Words ~ We Help Them

With The ENTIRE Buying Process!

We Simply Have

“A Better Way”To Help Find Their Dream Homes

LifeStyle

People Buy A

LifeStyleAnd A Community Before They

Purchase A Home In That

Community, Their Decisions

Are Based On

Golf ~ Tennis ~ Water ~ Activities

Shopping ~ Dining and the Arts

Not To Mention Convenience To

Airports And Other Local

Transportation

and Sporting Events.


With Exciting CommunityScope

You Get…

.

~ Pictorial Exhibits…

~ Community & Neighborhood

Features That Create Additional

Market Value…

~ School Systems

~ Parks & Recreational Facilities

~ Shopping & Public

Transportation

~Conveniences



.

COMMUNITYSCOPE

Shows All The Communities Value

and Unique Features That Add

Considerable Value To Your

Property Including:

Police Services

Fire Protection

Parks & Libraries

Schools & Higher Education

PERSONALIZED

PROGRAMMING

SERVICE Martha R Grass ~ Your Personal REALTOR®


CommunityScope ShowCases.

~ Two Outstanding Arts Centers

In Both Naples & Ft Myers

~ Three International Hotels

Bringing World Traveler’s To The

Area~ They Create Additional

Market Value…

~ Two Municipal Airports

~ One International Airport

~ State Parks & Recreational

Facilities

More Golf Courses Per Capita

Than Anywhere In The World!

Martha R Grass


ServiceScope Offers…

.

.

~ A Powerful Support Staff

Stands Ready ~

To Support The Agents With

Lead Generation Allowing All

Agents The Ability To Provide

Buyers & Sellers ~.

FASTER…

MORE EFFICIENT

SERVICE!

Martha R Grass

Martha R Grass Your Personal REALTOR®

RealtyDirect Offers…...

~ The Most Powerful Business

Model Ever Introduced To The

Real Estate Industry ~

~ Since May 2010 We Have

Went From 12 to 125 Sales

Associates Making Us The

Fastest Growing In The State Of

Florida.

~ Systems ~ Training ~ Tools ~

Training and Development .

KEYS…

TO OUR

SUCCESS!

Martha R Grass



2. What’s in it For Me?

The Average Home In Our Market

Currently Takes 189 Days To SELL… .

If Your Property

Is Priced To Sell With

Professional Appraisal & Two BPO’s…

We Guarantee To Sell Your Home In 150 Days Or Less Or

We’ll Sell It For Free!


First Of All ~ Consider this…

Before We Look At Pricing .

Or Marketing Your Home…

We Must First Understand…

What The Product

Of A Listing is!

We Guarantee To Sell Your Home In 150 Days Or Less Or

We’ll Sell It For Free!


Pricing The Home ~ To SELL!


The Potential

More Net Equity Dollars…

So… What Is The Potential?

$$$Martha R Grass ~ Your Personal REALTOR®

It’s Understanding & Implementation Martha R Grass ~ Your Personal REALTOR®

I Have A Formula To Selling Your Home!

Martha R Grassrealtor®realtor®Solutions…

MORE NET EQUITY DOLLARS!

We Have Talked About

GENERAL SOLUTIONS…(ADDITIONAL MARKETING FEATURES THAT EFFECT THE SALE)

Now Let’s Look At

THE SPECIFIC SOLUTIONS•Commission ~ (Brokerage Fee)

•Competition ~ (Comparables)

•Financing ~ (Wider-Base)

•Price ~ (Competing With Short Sales & Foreclosures)

•The Property ~ (Condition)

•Timing ~ (Average Days On The Market)

•Marketing … Do You See The POWER Of A System?Martha R Grass ~ Your Personal REALTOR®

Martha R Grassrealtor®realtor®Your Personal REALTOR®

Making It Happen!

MORE NET EQUITY DOLLARS!

Representation…

Other Than Getting The Pricing Correct…

Is There Any Reason We Shouldn’t Get

Started Selling Your Home Now?


Our Next Question Is…

This range produces a list of targeted buyers for your home!

Let’s Do The Math!

The Math Will Allow Us To Target Your Buyer With Ease!

Your Home Value Estimate Is…

Top Of Range Is…

Home Value – (Home Value x 20%) =

Bottom Of Range Is…

Home Value – (Home Value x 30%) =

Your MLS Buyer’s Home Listing Range Is

Top: Bottom:

1

$400,000

$80,000

$120,000

$320,000 $280,000

2

3


Service GuaranteePeace Of Mind

3. If Something Goes Wrong… Can I get Out?

I Have A GUARANTEED Service Plan

Which Describes What We Will do and When We Will Do It.

I ask for a 1 Year Listing Agreement. Why? That’s how I get the

biggest budget from my Broker to promote Your Property.

The Service Guarantee also states if you are unhappy with any of my

services, you can notify my Broker and give me 72 business hours

to remedy the situation… or you can cancel your listing.

No Questions Asked. Martha R Grass ~ Your Personal REALTOR®

Real Estate Is An Investment With Returns Determined By The Open Market!

Realtors Control Marketing Plans … But NEVER Market Price.

Understanding The Decision You

Will Make Today

It’s About The Marketing Plan & Not The Pricing Plan

1. The Marketing Plan For Your Home!

A marketing plan will vary from real estate company to real estate company. It will also vary from agent to agent depending upon experience.

2. The Pricing Plan For Your Home!

The price range of your home will not vary between companies since it is determined based upon current market facts that are:

a) available to all companies, andb) not in the control of any one particular company.


Do You Agree This Is The Best Method for Valuing A Home?

Fact ~ Professional Appraisers Hired By The Banks Use This Method As Well ~ When Making The Decision To Place A Mortgage On A Home!

CMA!

Competitive Market Analysis!

A ‘CMA’ Consists of 3 Data Sources!

1. Similar Homes Recently Sold

This tells us what buyers are willing to pay for this type of home.

2. Similar Homes Now For Sale

This is our competition. Buyers will compare your home, it’s features and price.

3. Expired Listings

This tells us what buyers are not willing to pay for this type of home.


listing presentation realty direct ~ martha r grass - 2011

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