Meet Related Realty

David Wolf

Related Realty is the residential brokerage division of Related

Midwest, Chicago’s preeminent full-service real estate

company with more than 25 years of experience developing,

managing, consulting, and investing in Chicago’s luxury market.

Leveraging the track records and vast networks of our market-

leading brokers, Related Realty represents discerning buyers

and sellers with a winning combination of expertise, exemplary

standards of excellence, best-in-class technologies, innovative

marketing, and unique services.

We are on the cutting edge of technology through our use of

advanced cloud-based transaction management and lead

generation systems, which allow us to capture and convert your

leads and seamlessly manage the resulting transaction. By

utilizing our systems, we strive to achieve an unmatched level of

accountability and transparency with our clients.

With our tech-savvy marketing, we create customized strategies to

promote your property to attract and retain buyers. Our exclusive

Marketing Concierge supports our agents with all of your marketing

needs so that our agents are equipped with the resources needed

to focus on what they do best – selling your home in the shortest

amount of time at the highest possible price.

Thank you for selecting our team to serve you and assist you

throughout the process. We’re excited to start working with you,

side by side.

Best regards,

Welcome home, Chicago.

The Art of Pricing

The combination of the right time and the right price is essential

for a successful selling process. The first 30 days on the market are

important, as buyers show increased activity for new listings and start

looking for price adjustments for properties that sit longer on the

market. An accurate and compelling initial asking price ensures that

you receive the highest sales price with the shortest market time.

With Related Realty, we ensure that your listing is effectively prepared

for market with optimal positioning and strategic pricing so that your

property sells faster than your competition.

Why is accurate pricing so critical?

An effectively priced property sells on average for a higher price in a shorter amount of time than listings that are not properly prepared and staged or require price changes.

Price reductions = Lower offersExtended market time = Lower offers, more property wear and tear, and additional carrying costs

Why is effective preparation so crucial?

Not only is it essential in helping buyers visualize living in your home, our experience has shown that optimizing staging and investing in small improvements adds to your property’s value, allowing it to stand out from the competition. On average, an effectively staged and prepared property sells at a higher price and more quickly.

At Related Realty, we perform a thorough

comprehensive pricing analysis utilizing a

combination of data from MLS/MRED, tax records,

and additional real estate metrics to determine

the best position and asking price for

your property.

Building or block inventory analysis: Review of sales activity in your building or on your block

Price per square foot analysis: Audit of the sold price per square foot of recently closed, pending, and active properties

Comparative market analysis: Comparison of similar properties currently on the market, along with closed, pending and active listings

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Property condition assessment: Pros and cons of your property, notable features, and aesthetics

Lending market assessment: Consideration of the lending environment, including rates, programs, and loan availability for buyers

Market analysis: Outlook on economic and market conditions, competition, seasonality, and trends

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We also consider the following factors:

Our Listing Process

Our goal at Related Realty is to help you enhance the marketability of

your property and attract a wide audience of buyers. And with our team

of market-leading brokers working on your behalf — out in front and

behind the scenes — you have the greatest opportunity to optimize the sale

of your home and make the experience a satisfying, fulfilling one.

Pricing and timeline: Your needs, schedule, suggested and expected price, expected days on market, the best time to list, marketing calendar

Analysis of market conditions: Seasonality, trends, velocity

Comprehensive Pricing Analysis: Comparable property analysis, building or block inventory analysis, price per square foot analysis

Pre-Listing recommendation: Stagingrecommendations, cosmetic improvements, and property enhancements

Explanation of our unique transaction management process

Overview of your property: History, improvements, notable features

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To make the listing process efficient, transparent and effective, we take a thorough

and analytical approach, which includes the following steps:

Overview of process and expectations7.

Q&A session8.

Marketing preparation: Photography and floor plan sessions, collateral creation

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Marketing strategy and execution: Create, finalize, and implement marketing plan

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Our MarketingTools

Our Philosophy As Chicago’s premier real estate brokerage, Related Realty has a progressive approach to marketing

and selling real estate and an expansive network of brokers and clients to deliver maximum results

for your listing. Through our extensive experience, we know exactly where and how property

buyers look for listings. We use our research and knowledge to develop a comprehensive marketing

strategy by covering all the proven and effective marketing outlets to ensure that your listing gets

optimal exposure.

We value client satisfaction, and we believe that the more support we provide to our agents, the better

they can serve you. In addition to providing our agents with advanced tools and technology, we also

provide an exclusive Marketing Concierge, an in-office marketing assistant whose sole focus

is supporting our agents with marketing and business-related tasks. These resources allow

your agent to focus on doing what they do best – selling your home at the highest possible

price in the shortest amount of time.

Tactical ApproachConstantly forward thinking, we stay ahead of

the trend and always utilize the most cutting-edge

technology. Our marketing strategies include

a unique combination of proven tactics that

expand awareness and exposure, while effectively

and accurately positioning your property:

We possess an extensive network of clients and other agents to whom we market your listing

Our culture intentionally elevates the level of communication with our clients, resulting in more successful transactions

Through our experience, we bring optimal exposure to your listing through a wide array of marketing outlets

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Pre-Listing recommendation: Staging recommendations, cosmetic improvements, and property enhancements

Explanation of our unique transaction management process

Our agents have an unmatched level of support and access to resources, which gives them a competitive edge when it comes to selling your property

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Digital MarketingOnlineSocial MediaThrough our cloud-based system, your listing is integrated with numerous social outlets, allowing you and your agentto promote your listing through Facebook, Twitter, LinkedIn and Google+.

Enhanced Web PresenceYour listing receives its own web page. Additionally, we feature your property on RelatedRealtyChicago.com, and your listing will receive enhanced status onhundreds of top real estate sites including Trulia, Zillow, Realtor.com, Homefinder.com, AOL, and Yahoo.

Increased Search Engine OptimizationWe work with a professional digital marketing firm to increase your listing’s Search Engine Optimization through keywords, video usage, and other online content. Our digital marketing firm creates a marketing kit for each listing, including a press release and/or blog post highlighting the listing for syndication on various online news outlets.

MobileYour listing is prominently positioned on the “Featured” spot of your agent’s mobile card. When consumers text your agent’s personalized keyword to “90210,” they will be able to see property information, request a showing, and view property tours and photos. Your agent immediately receives the lead’s phone number, allowing for immediate response.

FOR INMEDIATE PRICING,

INFO AND PHOTOS TExT

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Direct Marketing

Electronic Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database.

Direct MailOur direct mail options include postcards and fliers that further promote your listing to our vast network of top Chicago agents and clients.

Lead and Transaction ManagementOur innovative cloud-based system allows us to quickly respond to and strategically follow up with leads for your property. And with our automated transaction management system, your transaction will be diligently managed from start to finish.

Look What's New!

Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database. Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database.

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Email blasts, online brochures, and announcements

320 ERIE

Email blasts, online brochures, and announcements

320 ERIE

Email blasts, online brochures, and announcements

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Collateral

Signage We strategically install custom steel panel signs in the best location for your property, where applicable.

BrochuresWe create full-color, professionally-designed brochures customized for your property. Brochures are also available in PDF and formats for e-blasts.

PrintPrint marketing includes optional custom ads in key publications, such as Chicago Social, Ultimate Address, Chicago Agent, and Crain’s.

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JOHn Agent312.832.2300

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1920 N Leavitt StBucktown

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Grassroots

Reverse ProspectingEvery week, we reach out to other agents who have sent your listing to their clients through the MRED system. This allows us to proactively work with those agents to sell your property.

OutreachWe place calls and send emails to our vast network of top local agents to inform them of your listing.

Broker Open HousesWe hold Broker Open Houses exclusively for licensed brokers to view your property before bringing their clients through. This allows increased networking from broker to broker and creates more publicity and knowledge about the listing.

350 W HubbardCHiCago, iL 60654

Phone: 312.832.2300Fax: 312.832.4120

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