listing presentation

Home Selling Proposal

Prepared for Mr. & Mrs. Smith of 1234 Easy Street, St. Louis, MO 63129

Home Selling Proposal

Prepared for [Buyer’s Name]

For Marketing the Property at: [Property Address]

Presented by [Sales Professional’s Name][Prudential Company Name]

[Address][Office Phone]

[Home Phone, Mobile, Pager][E-mail/Web Site Address]

[Date]

Identifying Your Identifying Your GoalsGoals

Your Needs Come First

• The agency laws that may apply as we work together in the marketing and sale of your property.

• The objectives you want to achieve from the sale of your house and the support you expect to receive from me.

• How the home selling process should be tailored to fit the characteristics of your property.

In order to best serve you, I will

want to learn more about your plans. These items can help me understand

your goals to build a strong

working relationship:

Agency Relationships• Seller’s Agent: represents the interests of the seller and has a

fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. Works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s needs.

• Buyer’s Agent: represents the buyer during the home buying process and has a fiduciary responsibility to represent the buyer’s best interests.

• Disclosure Dual Agent: represents the interests of both the seller and the buyer during the same transaction. A dual agent has responsibilities to both seller and buyer and must act in the interests of both parties.

• Designated Agent: Acts as your specific agent. When the broker makes this appointment the other real estate licensees in the company do not represent you.

• Transaction Broker: Does not represent either party, therefore, does not advocate the interest of either party.

Prudential Select Properties will offer “Designated Agency” as provided for under Missouri Real Estate Commission rules and regulations.

When real estate

professionals work with

buyers and sellers,

“agency” relationships

are established.

Understanding Your Expectations

• Communication

• Previous home selling experience

• Concerns

• Price

• Marketing Plan

• Positive Experiences

• Time Frame

• Expectations

• Motivation

• Relocation assistance

Your answers to

questions on the following

topics will help me

understand what is most important to

you in the sale of your property.

Appreciating Your Property

Each property has

special features that may interest

buyers. Please tell me about

your house.

1. What do you feel are the most appealing features of this property?

2. What features does this property have that differentiate it from other similar properties?

3. What changes or enhancements would you suggest to make your property as salable as possible?

4. What do you regard as the most attractive features of the surrounding neighborhood ?

5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)?

6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

Establishing Establishing PricingPricing

Understanding Market Value

Market-sensitive

pricing can be the key to

maximum market

exposure and ultimately a satisfactory

sale.

Location

Design

Amenities

Condition

Competition

Economy

Factors that have little or no influence on the market value of a house include the price the seller originally paid for the property, the seller’s

expected net proceeds, and the amount spent on improvements.

Determining PriceAn impartial evaluation of

market activity is the

most effective way to estimate a

property's potential

selling price.

Have sold in the recent past

This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market

These are properties that will be competing with yours for the attention of available buyers.

Failed to sell

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

The Dangers of Overpricing

• Fewer buyers are attracted, and fewer offers received.

• Marketing time is prolonged, and initial marketing momentum is lost.

• The property attracts "lookers" and helps competing houseslook better by comparison.

• If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.

• The property may eventually sell belowmarket value.

An asking price that is

beyond market range can adversely

affect the marketing of a property.

Preparing to Sell Your Preparing to Sell Your Home Home

Initial Consultation

Design and Implement Marketing Plan

Review Offer & Reach Agreement

Complete Settlement Process

After-Sale Service

The Selling Process

Written disclosure

A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood.

Home warranty

A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances.

Professional home inspections

Professional inspections, such as structural, roof and termite, will reveal the current condition of the property.

Protect Your PropertyBy providing

peace of mind to

prospective buyers these

steps can enhance the salability of your home.

How Will Buyers See Your Property?

It is important for a property to

make the best possible impression

on prospective

buyers.

Exterior

Clutter

Lawn needs mowing and edging

Untrimmed hedges and shrubs

Dead and dying plants

Grease or oil spots on the driveway

Peeling paint

Anything that looks old or worn

Interior Worn carpets and drapes

Soiled windows, kitchen, baths

Clutter

Pet and smoking odors

Peeling paint, smudges or marks on walls

Don’t let the following interfere with a buyers appreciation of your home:

Interior

Make beds; clean up dishes; empty wastebaskets.

Remove clutter throughout and put away toys.

Set out “show towels” in baths.

Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set a comfortable temperature.

Do quick vacuuming and dusting.

Arrange fresh flowers throughout.

Fire in fireplace (when appropriate).

Play soft background music.

Exterior

Remove toys, newspapers, yard tools and other clutter.

Tidy up; pick up after pets.

Park vehicles in the garage or on the street; leave the driveway clear.

Add color with flowers and potted plants.

Show Off Your PropertyThese tips can

help your house make

the best impression,

every time it is shown to

prospective buyers:

You Are the Key Player on

the Home Selling TeamHere are some ways your participation can contribute to a successful sale:

• Maintain the property.

• Ensure that the property is easily accessible.

• Try to be flexible when scheduling showings.

• Let me know where you can be reached when not home in case an offer is received.

• Remove or lock up valuables.

• Secure pets.

• Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell.

No one has a more

important role in the

home selling process than

you.

Prudential Select Prudential Select PropertiesProperties

The Prudential BrandReputationDating back to 1875, the Prudential Financial name, along with the "Rock" logo, has stood for strength, stability, integrity and trust

Commitment to customer serviceThe needs of home sellers and buyers come first.

Network strengthOne of the largest real estate brokerage franchise networksin North America

High standardsOnly those companies that measure up to the demandingcriteria established by The Prudential Real Estate Networkare invited to join The Network.

Effective AdvertisingAs a Prudential Real Estate Network member Prudential Select Properties benefits from one of the most effective advertising and public relations efforts in the industry. The Prudential name is know across street and across the world. Millions of dollars in multi-media advertising ensure that is stays that way.

A name you know, A

name you trust.

Prudential Real Estate can do more to meet you home selling

needs.

The Prudential BrandPrudential Real

Estate advertises on high profile

shows creating millions of

impressions with potential home buyers and sellers.

Prudential RelocationCommitment to Customer Service

Prudential Relocation, the nation’s second-largest relocation firm is a premier provider of global mobility. Prudential Relocation associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service. As a result, Prudential Relocation achieved a 94 percent transferee satisfaction rate in 2003.

Company Strength

In 2003, Prudential Relocation served approximately 47,000 relocating employees from Fortune 500 companies, small industrial and service companies, and U.S. government agencies. After completing approximately 187,000 relocation transactions with approximately 1,000 clients in 2003, Prudential Relocation continues to have a 95 percent client retention rate.

1,675

3,639

4,850

5,977

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2002 2003 2004 2005

Total Pended Units

258 Million

593 Million

841 Million

1 Billion

0

400,000,000

800,000,000

1,200,000,000

2002 2003 2004 2005

Total Pended Sales Volume

Agent Population

293

497

641

823

0

300

600

900

2002 2003 2004 2005

154,539

163,119

173,607176,939

100,000

150,000

200,000

2002 2003 2004 2005

Average Sales Price

Prudential Select Properties Growth

One Stop ShoppingPrudential

Select Properties

delivers one-stop

shopping without the additional fees other real estate companies

charge.

Gibraltar Circle MemberThe Gibraltar

Circle is a national

distinction shared by

only the top 50 real estate

companies in the

Prudential Network

nationwide.

2003 - 2005

Prudential Select Properties

In the Prudential Gibraltar

Circle, Prudential

Select Properties

ranks higher than any

other affiliate in the entire 11 state Midwest region.

Your Name HereYour Name Here

Resume[Title, Designations]

Here are some things you might like to know about me.

• An active member of the community• * [Insert copy]• * [Insert copy]• * [Insert Copy]• An experienced real estate professional• * [Insert copy]• * [Insert copy]• * [Insert copy]

I am ready to help you find your next home!

Marketing Your HomeMarketing Your Home

To receive the highest possible price in the shortest amount of time, your home must have

maximum exposure in the marketplace.

Prudential Select Properties provides maximum exposure through our premium level marketing

plan.

Premium Marketing Plan

Advertising and Promotion

Our innovative

and aggressive advertising

and marketing

activities will help attract

qualified buyers to

your property.

Once your home is listed, a Prudential Select Properties yard sign will be placed in your yard. Our sign:

• Capitalizes on the tremendous brand recognition and respect the Prudential name and “rock” logo enjoy among consumers

•Brings instant credibility and confidence to potential buyers

•Promotes your home 24 hours a day, 7 days a week

•Directs buyers to the office or website for more information

Yard Sign


Experience has proven open house receptions

are an ideal way to show a home at its

best.

Private Broker Reception• Presents your home to key real estate professionals

• Generates word of mouth interest

• Often leads directly to buyer showings and offers

Public Open House Events:• Convenience. Allows groups of potential buyers to see your home at one scheduled time so your daily schedule is less interrupted.

•Advertised bi-weekly in the St. Louis Post Dispatch strip ads, weekly in the Suburban Journal, and online at STLtoday.com, PSPhomes.com and 850+ agent websites.

Open House Events


Our innovative


and marketing


qualified buyers to

your property.

•High Quality brochures can be one of the most effective methods of presenting the unique qualities of your property

•Brochures featuring professional photography and copy will be created for your home

•Brochures will be made available at your home and Prudential Select Properties offices

Home Brochure


Our innovative


and marketing


qualified buyers to

your property.

•A full-color postcard featuring a photograph of your home and a brief description will direct buyers to my website for full information

•Direct Mail is a way to create awareness for recently listed properties

•Postcards will be mailed to your neighborhood and other select groups of prospective buyers.

•Postcards are also sent to neighbors after your home has been sold.

Direct Mail Campaigns


Our innovative


and marketing


qualified buyers to

your property.

Print Advertising

•Prudential Select Properties will advertise your Public Open Houses in the classified section of the St. Louis Post Dispatch.

•Prudential Select Properties has secured the full front page of the Suburban Journal’s Real Estate Section. Your home will appear here with a photo ad.

•Add other advertising here such as home magazines, Picture Perfect Homes, PSP Post Display Ad, classified ads with photos, spotlight homes, other community papers, Wall StreetJournal Advertising, etc.

Serious About Technology

Prudential Select

Properties has formed

relationships with some of

the most powerful names in

technology today.

In today’s market, if you’re serious about selling your home you need to be serious

about technology.

Nobody is more serious about technology Nobody is more serious about technology than than

Prudential Select Properties.Prudential Select Properties.

47

3635

40 38

65

59

4953

50

39

53

65

74 77

0

10

20

30

40

50

60

70

80

Magazine Newspaper Internet

1999

2001

2003

2004

2005

Where Are Buyers Finding Homes?

There has been a

significant shift away

from print to online

resources.

2

37 41

56

7177 79

0

20

40

60

80

100

1995 1999 2000 2002 2003 2004 2005

Home Buyers Using the Internet

Studies how that 79% of

home buyers nationally and 83% in

the Midwest now use the Internet to search for

homes.


Your home needs to be

marketed not only to

potential buyers, but

selling agents! 90%

of homebuyers used a real

estate agent during their

search.

MLS Entry•The entry of your property into the Multiple Listing System (MLS) is one of the most powerful ways to gain exposure for your home.

•The Multiple Listing System (MLS) is a searchable computer database that inventories all real estate company listings and is accessible only to real estate professionals. The MLS is one of the most powerful ways to gain exposure for your home. •Your home needs to capture the interest of selling agents! If the agent is not motivated to show your home, their buyers may never see it! . That’s why I insist on uploading multiple photos to the MLS to showcase your homes best attributes and features. Your MLS listing needs to showcase interior and exterior pictures along with the a detailed listing description to attract selling agents to your property


Our innovative


and marketing


qualified buyers to

your property.

Photography

84% of home buyers say that photos and detailed

property descriptions are the most important feature when searching

for homes online.


IDX Participation•Prudential Select Properties participates in Internet Data Exchange (IDX) which allows us to make information about your listing available not only to local realtors via the MLS system, but to hundreds of other websites available to consumers.

• This ensures we generate the most overall exposure for your property to give you the broadest audience available, and in the end, the best sale price.

Prudential.com PSPhomes.com STLtoday.com Marisnet.com, maris.rapmls.com Realtor.com Yahoo.com RealEstate.com LendingTree.com CBGundaker.com ColdwellBankerPremier.com LauraMcCarthy.com kwstl.com; kwswstl.com PrudentialAlliance.com PruPat.com Remax.com BestChoiceHomes.com CornerstoneOfStLouis.com STLGoldHomes.com saintlouisproperties.com

remaxpropertieswest.com StLouisResidential.com gmacrealestate.com Realtyx.com eRealty.com HomeAdvisor.com LendingTree.com Homes.com HomeStore.com MSN.com Excite.com AOL.com Netscape.com RealEstateJournal.com Compuserve.com Digitalcity.com iWon.com Juno.com NetZero.com ChicagoSunTimes.com

Do You Yahoo? We do.

Prudential Select




technology today.

•Prudential Real Estate has an exclusive, multi-year marketing agreement with Yahoo! to be the sole provider of real estate listings on the Internet portal's real estate channel.

•When homebuyers search Yahoo! Real Estate online, they can access more than one million MLS listings from local Prudential Real Estate Network members. Our affiliation with Yahoo generates over 2 million Internet leads per month

•Our relationship with Yahoo provides the most exposure for your home and drives more web-traffic to your listing. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide, reaching more than 80% of all Internet users. Over 325 million unique users visit Yahoo! each month.

Yahoo Exposure vs Realtor.com

Prudential Select




technology today.

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Sep Oct Nov Dec Jan Feb

300,000 vs. 1,400 visitors!

RealEstate.com

Prudential Select




technology today.

•LendingTree is the leading online lending and realty services exchange.

•Our reputation for outstanding customer service led LendingTree to name Prudential Select Properties as its primary provider of real estate services in the St. Louis area.

•All Prudential Select Properties listings are available through LendingTree.com and their site RealEstate.com which increases the volume of buyers looking at your home online.

Realtor.com

Prudential Select




technology today.

•Realtor.com, the world’s most popular real estate website, attracts almost 5 million unique visitors each month providing you local, national and international reach.

•Your home will be shown on Realtor.com with listing description

•All inquiries on your home are routed directly to me so I can keep track of the interest your home is generating.

STLtoday.com

Prudential Select




technology today.

•The Post-Dispatch website, STLtoday.com, is read twice as much as the printed newspaper! In fact it’s the #1 St. Louis website. The real estate section draws more than 1 million page views each month.

• Your property will be available on STLtoday.com 24/7. Potential buyers can see additional pictures, read all the detail, view open house information or request a showing.

•Prudential Select Properties has made this type of commitment to our seller’s because the benefits of STLtoday.com outweigh those of a tiny ad in the newspaper. Your home has a better chance of being seen and since all requests go directly to me, I can keep track of the interest your home is generating.

The PSP Website System

Prudential Select




technology today.

•Your home will be listed on the PSP Website system which includes PSPhomes.com, MYSITEHERE.com, and over 850 agent sites.

•Visitors to your online listing will be captured through registration points so I can follow-up to their inquires. These cutting-edge tracking features allow us to capture and secure more potential buyers than was ever possible on a website before.

•Your listing will include a detailed description of the home, multiple photos and will be capable of saving, emailing and printing.

•Your home will be shown as a Featured Property on my personal website and as one of the Featured Properties on the PSPhomes.com.

Search Engine Results

Prudential Select




technology today.

•According to Forrester Research Media, attracting a loyal consumer audience is best accomplished by implementing Search Engine Placement.

•In 2005 81% of consumers found websites via a search engine.

•Prudential Select Properties has purchased key real estate terms to secure top-of-engine placement on major search engines such as Yahoo!, Google, MSN, AltaVista, CNN, Infospace, Earthlink, America Online, AT&T WorldNet, Ask Jeeves, Netscape, CompuServe and more. Our end goal is to drive more consumers to PSPhomes.com to draw more attention to our listings.

Marketing UpdatesI update my sellers on all activities related to the marketing of your home. This chronological report includes:

• a list of agent showings and agent feedback

• a list of website activity including the # of views your home has received on the PSP website system

•a list of ad placement and dates as well as copies of the ads where your home appeared