listing presentation
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One Goal
YOU SHOULD KNOWNo one will do more than I will to sell your home quickly at the best possible price.
• Founded with one sales office in 1969
• Hundreds of company-owned and franchised offices serving key markets throughout the U.S.
• The Weichert® Family of Companies serves nearly 200,000 customers each year
Our TeamYou can take assurance from our history of success.
“I’ve drawn on my own experience as a Sales Associate to build a company of real estate professionals who will put
the needs of each individual first.” – Jim Weichert, President and Founder
YOU SHOULD KNOWBacked by one of the nation’s largest privately-owned providers of home ownership services,
I will always respond with the personal attention you deserve.
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We’ll respond to your needs.
Our Team
YOU SHOULD KNOWI am part of a team of real estate experts that can handle all aspects of your sale.
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*Not available in all areas; services vary by location.
I’ll use every advantage to bring you buyers.
GOLD SERVICES
A comprehensive source of
homeownership services.*
ONLINE PRESENCE
An industry leader for online exposure
to homes.
ENHANCED OPEN HOUSE
PROGRAMDrawing buyers with an industry-
leading approach.
STRATEGIC PRICING
Our exclusive pricing method
helps you get the most for your home in today’s market.
DYNAMIC MARKETING Advertising dominance
maximizes your pool of potential
buyers.
NEIGHBORHOOD SPECIALIST
Most knowledgeable
about home values and price trends
in your area.
Weichert Gold Servicesone stop, many solutions Mortgages, insurance, home warranties,
moving and related home services.
®
The Weichert® Difference
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YOU SHOULD KNOWWe go beyond full-service, with 6 distinct advantages that provide maximum exposure
to potential buyers in order to get you the best price.
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers.
• 20 times more buyers find the home they purchase online than in newspapers*
• Three of every four online shoppers see at least one home in person*
• Now that 88% of all buyers search the Internet, newspapers are no longer the favorite source for listings*
For today’s buyers, the Internet is the number one place to search for homes.
I’ll give more buyers access to your listing.
The InternetINTERNET
YOU SHOULD KNOWOur unique strategy takes full advantage of the Internet, because it’s now the most important way
to help potential buyers find your home.
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*Experian Hitwise December 2011.
Weichert.com is among the top 3 real estate broker sites nationally.*
YOU SHOULD KNOWI will use highly visible real estate sites, including weichert.com, to expose your home to millions of potential buyers.
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We’ll create more traffic to your listing.
The StrategyINTERNET
When buyers search for real estate sites online using the most popular search engines, including Google, Yahoo, Bing and AOL, our online marketing featuring nearly 1 million search terms directs them to weichert.com.
Your home will automatically appear on many of the popular local and national websites where buyers search for real estate listings.
SEARCH ENGINES
LISTING PARTNERS
We’ll feature your home at its best online.
• By helping buyers save, manage and share search results, myWeichert on our site will bring them back to your home
• Buyers looking for a home like yours automatically receive an e-mail when we put your listing online
• iPhone app and mobile site make searching for your listing easy no matter where buyers are
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YOU SHOULD KNOWNo one does more to present your home to the right online buyers.
Your VisibilityINTERNET
We capture more buyers.
No other real estate company wins over online shoppers by speaking to them directly.
Unique contact center turns many more browsers into buyers than the industry average:
• Staffed by knowledgeable service specialists who qualify serious prospects 7 days a week
• We know Internet users demand instant gratification so, while other real estate companies may take hours to respond, we respond in minutes
• Scheduled follow-up reminds buyers of your home’s availability
YOU SHOULD KNOWAll qualified buyers are instantly connected to a local Sales Associate like me.
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Customer finds your home online Customer speaks with our Contact Center by calling 1-800-USA-SOLD or submitting a web request
Contact Center immediately transfers calls to a local Weichert Sales Associate
Sales Associate sets up appointment and shows your home
Our SolutionINTERNET
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers. **Private study conducted by Weichert, Realtors.
Weichert has established a track record for attracting buyers in the area by using print media, radio and outdoor advertising as well as our highly recognizable signs.
Weichert® will interest more buyers in your home.Our Name
MARKETING
YOU SHOULD KNOWBecause we have such a prominent local presence, active buyers quickly realize that Weichert
is their most dependable source of homes.
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• 93% of all buyers find yard signs useful when searching for a home*
• More than half of all calls to Weichert offices are in response to a yard sign**
• Weichert advertises home listings in hundreds of different publications
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers.
The typical distance most homebuyers move is just 12 miles from their current address.*
We customize our marketing to alert local buyers directly.Your News
MARKETING
YOU SHOULD KNOWOur attention-getting mailings, along with our neighborhood calling, target neighborhoods that
are proven sources of buyers for homes in your local area.
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“I’d like to tell you why now is a great time to buy.”
Direct Mail Campaign
Just Listed
Email Campaign
You are invited to an Open House!
Please join me at this Open House
• The Weichert direct mail program sends out millions of postcards a year
• Attractive email campaigns keep local buyers informed
Call me today for anything you would like to know about this home.
• Among the world’s leading corporate relocation companies with offices around the US and in London, Toronto, Calgary, and Hong Kong
• No other privately-owned real estate company in America works with as many buyers relocating to new areas
• Serving 375* of the world’s leading and most respected corporations, including several Fortune 500 companies, who regularly relocate anywhere between several hundred and several thousand employees each year
Our relocation firm consistently sends us people relocating for their work who need to buy a home right away.
I’ll tap into transferees nationally and internationally.
MARKETING
YOU SHOULD KNOWTransferees not only need to buy a new home quickly, but they typically qualify for
company benefits that make it easier to purchase a home.
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My Connection
*As of 5/12.
*Based on a private study conducted by Weichert, Realtors®.
• 73% of homebuyers visit at least one Open House*
• 1 out of every 3 Weichert Open Houses leads directly to a sale*
We are the undisputed industry leader with the strongest commitment to an extensive Open House Program.
We attract countless homebuyers to Open Houses.
OPEN HOUSES
YOU SHOULD KNOWLast year, nearly one million potential buyers visited Weichert Open Houses.*
Our Program
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*Where permitted by municipality. **Not available in all areas; services vary by location.
BEFORE, I WILL:
• Display a minimum of 8 directional signs*
• Promote your Open House on real estate websites
• Feature your home with driving directions on weichert.com
• Use highly recognizable local publications to attract
the most buyers
• Invite people in your area
AFTER, I WILL:
• Follow up with all prospects
• Answer questions, gauge interest and arrange for private visits
• Contact you frequently with feedback
DURING, I WILL:
• Register all guests
• Sell your home’s benefits as I escort guests through the property
• Advertise your home’s affordability through Weichert Gold® Services**
Our Open Houses lead more directly to success.
OPEN HOUSES
Our Program
YOU SHOULD KNOWMy commitment to your Open House will result in the proactive personal service necessary to attract and win over buyers.
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No one puts more into the sources buyers use most.
Our Presence
YOU SHOULD KNOWOnly Weichert does so much to leverage each of the best sources of buyers for your home.
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INTERNET
• Weichert® has over 4.5 million visits a month, 150,000 visits a day.*
• Nearly 1 million search terms attract users to our site.
• Weichert.com is one of the top 3 real estate broker websites nationally.**
THE WEICHERT NAME
• Weichert serves thousands of customers annually in 33 states plus Washington D.C.
• More than 21,000 transferees a year can be referred by agents of Weichert Relocation Resources Inc.®, one of the world’s largest companies of its kind.
OPEN HOUSES
• Weichert’s Open House Program is the industry leader.
• Last year, nearly one million potential buyers visited a Weichert Open House.***
LOCAL MARKETING
• Weichert’s yellow signs are among the most recognizable in real estate.
• Weichert’s direct mail program sends out millions of postcards a year.
*Google Analytics. ** Experian Hitwise December 2011 ***Private study conducted by Weichert, Realtors®.
Weichert Home Connections • Moving consultation
• Online utility and service connections
Weichert Home Protection Plan • Covers the performance of operating systems
• Covers specified major appliances in the home
Weichert Gold Servicesone stop, many solutions Mortgages, insurance, home warranties,
moving and related home services.
®
Subject to qualified buyers. Mortgage products and interest rates are subject to change. As of June 2012, Company NMLS # 2731. Mortgage Access Corp. d/b/a Weichert Financial Services, Executive Offices, 225 Littleton Road, Morris Plains, NJ 07950. 1-800-829-CASH. Licensed by the NJ Dept of Banking and Insurance. Licensed Mortgage Banker with the State Dept of Banking in NY and CT. Licensed by the Pennsylvania Department of Banking, Mortgage Lender 21042. Licensed Lender in DE, MD, DC. Licensed by the Virginia State Corporation Commission, License #MC297. For more additional licensing states, visit http://www.weichertfinancial.com/legal/goldservices.asp. Weichert Financial Services arranges loans with third-party providers. Equal Housing Lender. Each WEICHERT® franchised office is independently owned and operated. Weichert® is a federally registered trademark owned by Weichert Co. All other trademarks are the property of their respective owners. REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
Title Insurance**
• We order title immediately to avoid costly delays
• Our Title Officers examine the completed search
• Easy process for on time and worry-free closing
Homeowners Insurance • Excellent coverage at competitive rates
• We offer solutions for home, auto and life insurance in one place
• Save money by adding auto to your homeowners insurance
Mortgages • Quick buyer pre-approvals
• Providing personalized service 7 days a week
• Among the nation’s top 50 lenders*
• Hundreds of mortgage options
*“Inside Mortgage Finance,” based upon sales to Fannie Mae in the first quarter of 2012. **Not available in CT.
The ease of solutions to all your real estate needs in one place.Our Source
GOLD SERVICES
YOU SHOULD KNOWTo help ensure a smooth closing for you, we can pre-screen potential buyers at no cost to certify they can purchase your home.
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*Not available in all areas.
Weichert® customers work with our financial experts to determine a monthly payment they’re comfortable with, so they know they can afford your home.
I’ll highlight your home’s affordability.
The OpportunityGOLD SERVICES
YOU SHOULD KNOWThe Weichert Gold® Services* Manager on my team offers hundreds of financing options to help qualified buyers afford your home.
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Loan Program Loan Amount
Interest Rate / APR Points Monthly
Payment
Allow us to help you find the perfect financing option for you.
Let’s explore the affordability of
Mortgage Access Corp. d/b/a Weichert Financial Services, Executive Offices, 225 Littleton Road, Morris Plains, NJ 07950. 1-800-829-CASH. NMLS Company ID: 2731. Licensed by the NJ Dept of Banking and Insurance. Licensed Mortgage Banker with the State Dept of Banking in NY and CT. Licensed by the Pennsylvania Department of Banking, Mortgage Lender 21042. Licensed Lender in AK, AR, DE, MD, D.C., GA, ME, MI, MN, WI, IA, IL, IN, LA, VT, FL, WV, RI, NC, ID, MS, NE, WY, OK,TN, WA. Licensed by the Virginia State Corporation Commission, License #MC297. Licensed Mortgage Lender in the Commonwealth of Massachusetts. License #ML1713, Certificate #43155. Certificate of Authority to transact business in CO, SC. Registered Mortgage Lender in TX. Licensed with the Financial Institutions Division in New Mexico, License # 01297. Licensed by the Department of Corporations under the California Residential Mortgage Lending Act. Licensed Mortgage Broker and Lender Ohio. Licensed Loan Broker and Lender Rhode Island. Kansas Licensed Mortgage Company, License #MC.0001229. Licensed by the New Hampshire Banking Department, License # 8714-MB. Licensed Oregon Mortgage Lender License #ML2528. Weichert Financial Services arranges loans with third-party providers. Equal Housing Lender.
Financing available through:
Our unique method goes beyond the traditional assessment of comparable home prices by anticipating changing market conditions in your area.
*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal.
Determining your best asking price.
One AimPRICING
YOU SHOULD KNOWOnly the Weichert Price Trend Analysis* projects local trends to help you sell for the best price as quickly as possible.
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By staying in constant contact every week until your home is sold, I can help you:
• Understand current market conditions and pricing trends in your neighborhood
• Keep track of the inventory of comparable local homes
• Analyze feedback from prospective buyers
• Negotiate the best sale price the current market will bear
NEIGHBORHOOD SPECIALIST
I know the local market thoroughly.
Your Specialist
YOU SHOULD KNOWI will commit all my skills as a Neighborhood Specialist to sell your home for the best price possible.
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* 2011 National Association of REALTORS® Profile of Home Buyers and Sellers.
89% of all buyers trust a local Sales Associate to help find their next home.*
NEIGHBORHOOD SPECIALIST
Your Specialist
YOU SHOULD KNOWMy experience, backed by Weichert’s industry-leading training program, has prepared me to handle any
obstacles to the completion of your sale.
I’ll serve your needs personally.
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Selling a home is a complicated process.
NEIGHBORHOOD SPECIALIST
Your Resource
YOU SHOULD KNOWA surprising amount of my efforts and expertise come into play between your signed offer and your closing.
I handle problems from contract to closing.
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NEIGHBORHOOD SPECIALIST
Your ProcessI’ll guide you every step of the way.
Initial Visit Marketing Plan Price Evaluation Recommendations Your Weichert Sales Associate gets acquainted with you and your home in order to create a plan for selling your home.
Your Weichert Sales Associate presents a customized plan, along with marketing pieces that will showcase your home to buyers.
Your Weichert Sales Associate uses the unique Weichert Price Trend Analysis* in order to help you set a price based on a complete understanding of the local market.
Your Weichert Sales Associate may suggest simple ways to make your home more marketable and attract a better price.
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Listing Agreement Weichert Gold® Services**
“For Sale” Sign Home Protection Plan Upon signing, you supply copies of your deed, survey and the title policy, if available, to your Weichert Sales Associate.
Your Weichert Sales Associate partners with our home financing expert and explains how together they make the transition to your next home easier.
Weichert’s highly visible and recognizable sign on your property is an important tool buyers frequently use to find a home.
The benefits of providing insurance coverage as an incentive to buyers for repair or replacement of your home’s operating systems and appliances are explained to you.
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*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal. **Not available in all areas; services vary by location.
NEIGHBORHOOD SPECIALIST
Your Process
Multiple Listing Service(s)
Internet Marketing Weichert.com Weichert Caravan
Your property is entered into the MLS system for wide exposure to real estate brokers and their customers.
Weichert bids on nearly a million search terms to drive buyers to our website making your home easy to find. We also place your listing on many popular real estate websites.
Through our state-of-the-art contact center, online buyers interested in your home can immediately connect to a Weichert Sales Associate who can answer questions and call me to arrange an appointment.
Associates from your Sales Associate’s office drive to your home together to preview it so they can recommend it to the buyers they represent. Other Weichert offices are also welcome.
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Broker Open House Marketing Open House “Just Listed” Cards Your home is showcased for Sales Associates from nearby Weichert offices and other real estate brokers in the area.
Your Weichert Sales Associate targets your most likely buyers and reaches them through a combination of direct mail, email and newspaper listings.
1 of every 3 Weichert Open Houses leads to a sale*. That’s because we follow a multi-step program beginning with invitations sent by mail and email and ending with follow-up by phone within 24 hours.
As soon as your home is listed, your Weichert Sales Associate sends potential buyers a direct mail card that lets them know your home is available.
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*Based on a private study conducted by Weichert, Realtors®.
I’ll guide you every step of the way.
NEIGHBORHOOD SPECIALIST
Your Process
Financing Sheet Interoffice Referrals Weichert Relocation Resources, Inc.
Mortgage Pre-Approval
In-house Promotion Follow-up Feedback Relocation Assistance Home Purchase
A customized handout lists multiple financing options to show buyers how affordably your home can fit into their monthly budget.
Our local Weichert office receives referrals of potential buyers for your home through Weichert’s powerful network of sales offices across the nation.
Your Weichert Sales Associate notifies our relocation division whose corporate clients relocating into your area can then view your home.
Weichert Financial Services* can give prospective buyers a mortgage pre-approval so you can have confidence in their ability to complete a purchase of your home.
Your home’s listing is reviewed at weekly Weichert office meetings to promote more showings.
Your Weichert Sales Associate regularly reports to you on progress and conveys responses from prospective buyers and brokers who have seen your home.
If you are leaving the area, your Weichert Sales Associate makes the connection for you, either to the local Weichert office in that area or to Weichert Relocation Resources, Inc®.
Your Weichert Sales Associate explains how Weichert Gold® Services can ease your way with financing, homeowners insurance, title insurance and home connections like utilities or a security system.
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*Not available in all areas; services vary by location.
I’ll guide you every step of the way.
NEIGHBORHOOD SPECIALIST
Your Process
Periodic Review Manager’s Review Offer Made Agreement
Contract of Sale Inspections and Follow-up
Closing/Settlement Mortgage Commitment
As part of the sales process, your Weichert Sales Associate continues to analyze local market activity and make recommendations about fine-tuning the marketing and pricing of your home.
The Sales Manager of your Weichert Sales Associate’s office reviews the status of your home sale.
Your Weichert Sales Associate advises you of all offers and helps you negotiate any counteroffers you may make.
Working through your Weichert Sales Associate, you and the buyers agree on price and terms, including a closing/settlement date.
Initial deposit is placed in a trust account. In some states, an attorney review is customary.
Your Weichert Sales Associate keeps you up-to-date on pre-closing inspections and negotiates all issues to bring your sale to final closing/settlement.
Adjustments are made for miscellaneous items (taxes, utility fees, etc.) You are paid and give the buyer title (or deed) and keys.
You receive confirmation from your Weichert Sales Associate. Closing/settlement date and location are confirmed.
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I’ll guide you every step of the way.
Each WEICHERT® franchised office is independently owned and operated. Weichert® is a federally registered trademark owned by Weichert Co. All other trademarks are the property of their respective owners. REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
I look forward to your success.
The Sale
YOU SHOULD KNOWYou and I have one goal: to get you the best price and terms for your home as quickly and smoothly as possible.
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thank you for inviting me in. I promise to bring results.