listen & learn - the only 2 skills needed for the modern communicator

LISTEN AND LEARN

© MYNEWSDESK 2016 @jonobean

The only 2 skills needed for the modern communicator

LISTEN & LEARN

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Our core purpose:

To release the full power of stories, to inspire and spark positive change.

@jonobean

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Our vision:

A world where no story goes untold or unheard.

@jonobean

LISTEN AND LEARN


BRAND PUBLISHER

CEOs

PR’s / Communicators

Marketers

Content Marketers

CONTENT MARKET

Journalists

Bloggers

Freelance Content creators

CONSUMER MARKET

Everyone consuming

company news

1.6m uniques per month

LISTEN AND LEARN


LISTEN AND LEARN


Brand Publisher Market

A workflow for companies and organizations to get

ideas, tell stories and make themselves heard by the

right audience.

Content Market

A marketplace for content creators to offer and seek

professional opportunities around stories

Consumer market

A direct source of relevant brand stories that inspire

engagement and action, for the people that care about

them.

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Our Product vision:

The Open PR Platform where stories are created, told and heard

@jonobean

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OK heavy stuff over

Now

What’s on our learning agenda

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Virtual and augmented reality

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LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Snapchat Instagram Stories FaceBook Live

@jonobean

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Machine learning & artificial intelligence

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LISTEN AND LEARN


What you need to be aware of, use and be damn proud of

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Sweden has the best reputation in the world

@jonobean

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- High quality exports - Strong sense of business - Tolerant society - Beautiful cities - High standard of living

Why is that so?

73.9 10 74.1 9 74.3 8 74.7 7

75.2 6 76.2 5

76.8 4 77.0 3 77.8 2 78.3 1

Rank Pulse Score

Netherlands Ireland Denmark New Zealand

Finland Norway

Australia Switzerland Canada Sweden Country

Source: From the 2016 Country RepTrak® from the Reputa;on Ins;tute

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10 countries best prepared for the digital economy

We are digital leaders

The top 10 countries harnessing Information technology

10 Japan 9 Luxembourg 8 United Kingdom 7 Switzerland

6 Netherlands 5 United States

4 Norway 3 Sweden 2 Finland 1 Singapore

Networked Readiness Index 2016 Global rank*

Source: World Economics Forum 2016 *2016 rank out of 139 economies. The index measures how economies use the opportunities offered by information and communications technologies for increased competitiveness and well-being.

LISTEN AND LEARN


LISTEN AND LEARN


The break (Distraction)

The recline (Distraction)

The Story & Passion

(Interests )

The lookup (Search & find)

The update (Information)

© MYNEWSDESK 2016

LISTEN AND LEARN

@jonobean

LISTEN AND LEARN


The break The update The lookup The story The recline

What is your content designed for?

The primary national news source

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Is it about producing more content?

The New York Times

Washington Post

Unique US Digital Visitors (Millions)

50

60

70

80

April -15 October -15 April -16

Source: ComScore

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The Amazonization Of News & Content

Head Longtail

Discoverability

Popu

larit

y

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

PRESENT

1

@jonobean

LISTEN AND LEARN


•  Content Strategy •  Content Production (text, photo, video, audio) •  Content Distribution •  Listening, Measuring and Reporting •  Content Education Workshops

LISTEN AND LEARN


•  Fast •  Engaging & Creative •  An Extra Colleague

LISTEN AND LEARN


Product

Place

Price

Promotion

Solution

Access

Value

Education

LISTEN AND LEARN


LISTEN AND LEARN


LISTEN AND LEARN


Digital PR academy

PRESENT

2

http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN


Get you and your team up to date on the latest thinking in digital PR, tested and certified for free


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Storytelling

Imagery

Distribution

Measurement

Influencer relations

@jonobean

LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

Study guides

@jonobean


LISTEN AND LEARN


Video courses http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN


Self assesment & Certification http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN


From 65,000 Mynewsdesk journalists here’s what 2,000 told us…

LISTEN AND LEARN


LISTEN AND LEARN


•  Publisher & Journalist Priorities not aligned •  Knowledge, Versatility and Creativity are key •  Omni-Platform Publishing a reality •  Resigned to Sponsored Content •  Faith in the Status Quo

LISTEN AND LEARN

© MYNEWSDESK 2016

Headline here?

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1.  Time 2.  Relevance of Stories 3.  Lack of Images & Video

The pains

LISTEN AND LEARN

© MYNEWSDESK 2016

1.  Time 2.  Relevance of Stories 3.  Lack of Images & Video

The gains

LISTEN AND LEARN


From 87,000 commuicators

here’s what 2,000 told us…

LISTEN AND LEARN


LISTEN AND LEARN


The state of digital PR 2017 •  85% Increased organisational technology use •  90% Increseased stakeholder outreach and

management through tech •  80% Personalised as opposed to mass comms

BUT •  50%+ feel that their organisations are not using tech

effectively in PR •  33% feel creating a digital PR strategy is challenging


LISTEN AND LEARN


LISTEN AND LEARN

© MYNEWSDESK 2016

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama

@jonobean

LISTEN AND LEARN


Mynewsdesk Listen

PRESENT

3

LISTEN AND LEARN


•  Integrated PR Workflow •  Decrease monitoring costs •  Actionable insights for influencer relations •  Actionable insights for content creation

Mynewsdesk Listen

LISTEN AND LEARN


•  Available to all in Q4 2016 •  Selective roll-out •  Talk to your account manager if you do not

already have

Mynewsdesk Listen

LISTEN AND LEARN


1.  Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try mynewsdesk Listen

Your 5 Takeaways

LISTEN AND LEARN


LISTEN AND LEARN


- Albert Einstein

LISTEN AND LEARN

© MYNEWSDESK 2016

“The measure of intelligence is the ability to change ”. “Once you stop learning you start dying”

@jonobean

LISTEN AND LEARN


Thank you! @jonobean

LISTEN AND LEARN


listen & learn - the only 2 skills needed for the modern communicator

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