listen and hear: social media jungle ces 2010

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At Jeff Pulver's Social Media Jungle at CES 2010 I gave a 15 minute presentation called "Listen & Hear." I talk about the value of leveraging Social Media tools to listen to and engage with your customers, and I give some examples from Myxer.com, where I am VP Business Development and Chief Evangelist. You can find me at jeffreysass.com. The video of the presentation is at http://vimeo.com/8699231

TRANSCRIPT

Page 1: Listen And Hear: Social Media Jungle CES 2010

listen

@sass

&hear

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Page 3: Listen And Hear: Social Media Jungle CES 2010
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don’t be a pinhead

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shoutingis so

old school...

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listeningis

better

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social media

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social media

is not an industry

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brand

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product

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name

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industry

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competition

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truth

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transparency

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too much information

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what’s important?

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search

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keywords

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#hashtags

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real-time

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customers

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marketing

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sales

Page 46: Listen And Hear: Social Media Jungle CES 2010

support

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now what?

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listen

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hear

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hear

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helpfulear

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hengagingar

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heaccessibler

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hearesponsive

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helpfulengagingaccessibleresponsive

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listen & hear

@sasswww.jeffreysass.com

www.myxer.com