PowerPoint Presentation

Can Liril Regain the market share ?Presentation on ByDeepakJabeerLess liesanDeshIntroduction

Market share

Reasons for the failureShifting from beauty and freshness category to skin care category.Competing with Premium segments.Perception of consumers.Entering low market share category. Gave more importance for men in Liril 2000.Coming up with different flavors.

SolutionsRe-launching the old Liril brand in the economy segment.Giving importance to Lemon Flavor. Advertising more on freshness. Inspiring new ads with the help of old jingle.Withdraw all other brands and concentrate only on one new brand. Positive AdvantagesBrand ImageLiril was associated with freshness.Strong distributional channel of HUL.

THANK YOU