“liqour habits among mba student”

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A

COMPARATIVE MARKETING RESEARCH

PROJECT REPORT

ON

“LIQOUR HABITS AMONG MBA STUDENT”

Submitted in Partial Fulfillment of the Requirement for Post Graduate

Diploma in Business Management

UNDER THE GUIDANCE OF

MS.BHARTI BHUTANI(Faculty of Ma!"t#$% R"&"ac'

SUBMITTED TO: - SUBMITTED BY:- D. D.K. GARG

C'a#)a$

IIMT

ISHAN INSTITUTE OF MANAGEMENT * TECHNO+OG,

- INSTITUTIONA+ AREA GREATER NOIDA (U.PE/)a#l0 #&'a$1"&"ac'2ya'oo.co)

3"4&#t"0 www.ishanfamily.com

mailto:[email protected]




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ACKNOWLEDGEMENT

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a&&#&ta$c" #$&5#at#o$ a$7 co/o5"at#o$.

3" 5at#culaly o8" ou %at#tu7" to D. D K Ga% (C'a#)a$ M. M K V")a (D"a$.I al&o

ta!" t'#& o55otu$#ty to "65"&& ou &#$c"" %at#tu7" to ou %u#7" M&.B'at# B'uta$# a$7 ou

&"$#o& A!a) Ala)(E$/:;<=> * B#&'$u Pa&a7 Na$7a(:;<:? 8'o&" 8'#c' #& $ot 5o&&#4l" to

co)5l"t" t'#& 5o9"ct.

+a&tly 8" "65"&& ou %at#tu7" to ou Pa"$t& 8'o 'a@" f#$a$c"7 t'#& 5o9"ct.



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Undertaking

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+RE,ACE

Ma!"t R"&"ac' #& #$7""7 a$ a$c#"$t at #t 'a& 4""$ 5act#c"7 #$ o$" fo) o t'" ot'" &#$c" t'"7ay& of t'" A7a) a$7 E@". It& ")"%"$cy #& of "lat#@"ly "c"$t o#%#$ fo &ucc"&& of a$y

4u&#$"&& a$7 8#t'#$ t'#& "lat#@"ly &'ot 5"#o7 #t 'a& 9o#$"7 a %"at 7"al of #)5ota$c" a$7

&tatu".

I c'o&" t'" to5#c SMOKING HABITS AMONG INDIAN EECUTIVES I 'a@" t#"7 to 5utou 4"&t "ffot to co)5l"t" t'#& ta&! o$ t'" 4a&#& of &!#ll ac'#"@"7 7u#$% &tu7#"& #$ t'" #$&t#tut".

3" 'a@" 5ut ou )a6#)u) "ffot to %a#$ t'" accuat" 7ata. If a$y "o o )#&ta!" fou$7 #$coll"ct#$% 7ata !#$7ly #%$o".



1

TABLE O, CONTENTS#

S# N-# Tit.e +age N-#

# ACKNOWLEDGEMENT &

&# UNDERTAKING '

'# +RE,ACE (

CHA+TER /

INTRODUCTION TO TO+IC 0 CHA+TER /&

LITERATURE RE1IEW 2

CHA+TER /'

RESEARCH OB3ECTI1E 4

CHA+TER/(

RESEARCH METHODOLOG5 6/

RESEARCH DESIGN &



1

DATA COLLECTION &/'

SAM+LING '

SCALING ! QUANTITATI1E TECHNIQUE (

CHA+TER /)

ANAL5SIS ! INTER+RETATION )/&4

CHA+TER/*

RESEARCH ,INDING '6/'&

CHA+TER/0

CONCLUSION ''

CHA+TER /2

SUGGESTIONS '(

CHA+TER/4

BIBLOGRA+H5 '* ANNE7URE '0/'2



1

WORD O, THANKS '4

LIST O, RES+ONDENTS (6/('

CHA+TER /

INTRODUCTION O, TO+IC

Bu&#$"&& $""7& c"ta#$ !#$7 of #$fo)at#o$ #$ o7" to 4" a4l" to &at#&fy t'"# cu&to)" 8a$t& a$7$""7& to 7"&#%$ "ff"ct#@" )a!"t#$% 5o%a)"7 .Ba&#cally t'"y 8a$t #$fo)at#o$ "%a7#$% ta%"t

)a!"t 5o7uct &"@#c"& 5#c" 7#&t#4ut#o$ a$7 5o)ot#o$.

Ma!"t#$% "&"ac' &5"c#f#"& t'" #$fo)at#o$ "u#"7 a77"&&#$% t'"&" #&&u"& 7"&#%$ t'" )"t'o7

fo coll"ct#$% #$fo)at#o$ )a$a%"& a$7 #)5l")"$t t'" 7ata coll"ct#o$ 5oc"&& a$aly&#& t'" "&ult

a$7 co))u$#cat" t'" f#$7#$%& a$7 t'"# #)5l#cat#o$

T'" o49"ct#@" of t'#& &tu7y 8a& to a$aly&#& S8-king Ha9it A8-ng Indian E:e;<ti=e>”. T'"

c#%a"tt" #& u&" fo f"&'$"&& * a77#ct#o$. T'" 4a$7& a" Gol7 Fla!" 3#ll& Fou Sua" *ot'"&.



1

CHA+TER /&

LITERATURE RE1IEW

I 'a@" c'o&"$ t'#& 5at#cula to5#c a& I 'a@" %o$" t'ou%' )a$y )a%a#$"& a$7 $"8&5a5" I 'a@"

&""$ )a$y t#)"& t'at t'"" a" 7#ff""$t 4a$7& of c#%a"tt"& a$7 t'"y 'a@" "6#&t#$% #$ t'" )a!"t

fo) o@" a lo$% 5"#o7 of t#)" a$7 t'"" 'a& 4""$ a$ tou%' co)5"t#t#o$ a)o$% all t'"&" 5lay" 8'o 'a@" 4""$ o5"at#$% #$ t'" )a!"t. T'" )ot#@" of t'" "&"ac' #& to !$o8 @a#ou& facto l#!"

t'" 5"f""$c" of t'" c#%a"tt" a)o$% t'" "6"cut#@"& 8'at 4a$7 of c#%a"tt" 7o t'"y 5"f" 8'y

7o t'"y &5"c#f#cally c'oo&" a$y 4a$7 fo 'o8 lo$% t'"y &t#c! to a &5"c#f#c 4a$7 'o8 f"u"$tly

t'"y 5"f" to &)o!" a$7 )a$y ot'" t'#$%& "tc. A5at fo) t'" a4o@" )"$t#o$ f"atu" t'" ot'" t'#$%& 8'#c' 8"" u"#"7 8"" l#!" 8'#c' #& t'" )a6#)u) 5"c"$ta%" of t'" &oc#"ty 8'o #&

#$7ul%" #$ &)o!#$% c#%a"tt" 8'#c' cla&& of t'" &oc#"ty #& &)o!#$% t'" )a6#)u) a)ou$t of

c#%a"tt" 4a&#cally a" t'" "a&o$ t'at "ally #$flu"$c" 4oo" to &)o!" c#%a"tt" 8'"$"@" a

cu&to)" %o fo &)o!#$% 8'at a" t'" facto t'at "ally a55"al& a "6"cut#@"& to &)o!" a5at fo)t'at 8'o "ally )ot#@at" a 4oo" to &)o!" 8'o a" t'" 5"&o$ 8'o 5o@o!" '#) to &)o!".

3'at 7o"& a 4oo" 4"l#"@" t'at &)o!#$% #& %oo7 fo t'" '"alt' o #t #& 4a7 fo t'" '"alt'L Ho87o"& #t act a& )"7#u) of c'a$%" #$ a$y o$"& c'aact" o 8" ca$ &ay 'o8 7o"& #t c'a$%" t'"

c'aact" of a$ #$7#@#7ual. O$" of t'" )a9o co$c"$ #$ 8'#c' 8" 'a@" t#"7 to co$c"$ #& t'at to

u"y 8'at actually a 4oo" 4"l#"@" t'at &)o!#$% #& aff"ct#$% ou &oc#"ty o $ot a$7 at la&t 4ut

$ot t'" l"a&t #& t'at 8" 'a@" t#"7 to !$o8 t'at 8'at actually a 4oo" 4"l#"@" t'at t'" 5o7uct#o$of c#%a"tt" &'oul7 4" 4a$ 4y t'" %o@"$)"$t o $ot.

Aft" co$7uct#$% t'#& "&"ac' 8" 'a@" co)" aco&& 8#t' $u)4" of "6"cut#@"& 8'o 8"" totally

7#ff""$t fo) "ac' ot'" 8#t' 7#ff""$t !#$7 of ta#t& of "ac' #$7#@#7ual a$7 fo u& t'""65"#"$c" 8a& l#!" 8" 8oul7 "@" $ot 4" a4l" fo%"t.



1

CHA+TER /'

RESEARCH OB3ECTI1E

R"&"ac' M"t'o7olo%y #$clu7"& t'" o@"all "&"ac' 5oc"7u"& 8'#c' a" follo8"7 #$

t'" "&"ac' &tu7y. T'#& #$clu7"& "&"ac' 7"&#%$ t'" &a)5l#$% 5oc"7u"& a$7 t'" 7atacoll"ct#o$ )"t'o7 a$7 a$aly&#& 5oc"7u"&. T'" 4oa7 )"t'o7olo%#"& ca$ 4" u&"7 to a$&8" a$y

"&"ac' u"&t#o$ "65"#)"$tal "&"ac' a$7 $o$/"65"#)"$tal "&"ac'. T'" )a9o 7#ff""$c"

4"t8""$ t'" t8o )"t'o7olo%#"& l#"& #$ t'" co$tol of "6ta$"ou& @a#a4l"& 4y t'" #$t"@"$t#o$ of t'" #$@"&t#%ato #$ "65"#)"$tal "&"ac'.



1

CHA+TER/(

RESEARCH METHDOLOG5

MARKETING RESEARCH

Ma!"t#$% "&"ac' #& t'" fu$ct#o$ 8'#c' l#!"& t'" co$&u)"& cu&to)"& * 5u4l#c to

t'" )a!"t" t'ou%' #$fo)at#o$ 8'#c' #& u&"7 to #7"$t#fy * 7"f#$" )a!"t#$%

o55otu$#t#"& * 5o4l")& %"$"at" "f#$" * "@aluat" )a!"t#$% act#o$ )o$#to )a!"t#$% 5"fo)a$c"& * #)5o@" u$7"&ta$7#$% of )a!"t#$% a& a 5oc"&&.

RESEARCH METHODOLOG5

S"@"al c'aact"#&t#c& of )o7"$ 4u&#$"&& "$coua%" t'" u&" of )a!"t#$% "&"ac' 4y 4u&#$"&&. F#&t t'" &u55l#"& of 5o7uct& a$7 &"@#c"& $""7 to 4" #$fo)"7 a4out t'" f#$al

co$&u)" #$ o7" to )a!"t t'"# 5o7uct& a$7 &"@#c"& )o" "ff"ct#@"ly. S"co$7ly a& a

co)5a$y %o8& a$7 &tat& 7#&t#4ut#$% #t& 5o7uct& #$ $u)4" of 7#ff""$t )a!"t& t'")a$a%"& of t'" co)5a$y f#$7 t'")&"l@"& 4"co)#$% )o" &"5aat"7 fo) t'" f#$al

co$&u)"& of t'"# 5o7uct&. Ma$a%"& $""7 #$fo)at#o$ fo) t'"# f#$al co$&u)"& #$

o7" to &at#&fy t'" co$&u)"& )a$a%"& $""7 at l"a&t f#@" &uc' #$fo)at#o$ to5#c&8'#c' a" of %"at #$t""&t fo) t'"). T'"&" f#@" to5#c& a"0

TARGET MARKET

3'at #& t'" ta%"t )a!"t of t'" 5o7uct& o &"@#c"& 4"#$% off""7 4y t'" o%a$#at#o$L

Ho8 la%" #& t'" ta%"t )a!"t 'o8 ca$ #t 4" 7"&c#4"7.

+RODUCT?SER1ICES



1

R"%a7#$% 5at#cula 5o7uct& a$7 &"@#c"& 'o8 &at#&f#"7 o 7#&&at#&f#"7 #& t'" ta%"t

)a!"t 8#t' 8'at #& cu"$tly a@a#la4l". 3'at 5o7uct& a$7 f"atu"& a$7 4"$"f#t& 7o t'"&"co$&u)"& 7"&#"L

+RICE

Ho8 )uc' #)5ota$c" 7o"& t'" ta%"t )a!"t 5lay& o$ t'" 5o7uct #$ u"&t#o$L 3'at 5o7uct& a" t'"y 8#ll#$% to &u4&t#tut" fo t'" 5o7uct #$ u"&t#o$L 3'at 5#c" #& c'a%"7

fo t'o&" &u4&t#tut"&L

DISTRIBUTION

3'at 7#&t#4ut#o$& t'" ta%"t )a!"t #& )o&t l#!"ly to u&" 8'#l" 5uc'a&#$% t'" 5o7uct #&

#$ u"&t#o$L 3#ll t'" c'a$$"l 4" a4l" to 5o@#7" t'" &"@#c" o &u55ot $""7"7 fo t'" 5o7uctL

+ROMOTION

T'ou%' 8'at )"7#u)& (T.V. N"8&5a5" a$7 B#ll/4oa7& "tc. &'oul7 t'" o%a$#at#o$

a7@"t#&"L 3'at !#$7& of 5o)ot#o$& 8oul7 'a@" a fa@oa4l" "ff"ct o$ t'" ta%"t )a!"tL

Bu&#$"&& * ot'" o%a$#at#o$& a" #$c"a&#$%ly tu$#$% to )a!"t#$% "&"ac' to o4ta#$

&uc' #$fo)at#o$ t'"y $""7 fo 7"c#&#o$/)a!#$%.

RESEARCH INSTRUMENT

STRUCTURED QUESTIONNAIRE

T'" u"&t#o$$a#" #& a &ta$7a7#"7 fo) to "co7 a$&8"& o$ t'" 4a&#& of &"t u"&t#o$&. 3" 'a7

a u"&t#o$$a#" 8'#c' 'a7 : u"&t#o$& #$ #t .Eac' u"&t#o$ 'a7 t'"" to fou o5t#o$& a&a$&8"& .T'" "&5o$7"$t 'a7 to c'oo&" o$" out of t'" "&t a$7 t#c! )a! #t.

SAM+LE SI@E



1

Acco7#$% to t'" %u#7"l#$"& 4y t'" #$&t#tut" ou "&"ac' &#" 8a& :<.

SAM+LE ,RAME

R"&"ac' M"t'o7 #& t'" 5oc"&& #$ 8'#c' o$ly a f"8 u$#t& of 5o5ulat#o$ u$7" &tu7y a"

co$&#7""7 fo a$aly&#&. T'" a"a #$ )y co$&#7"at#o$ 8a& D"l'# * NCR. T'" u"&t#o$$a#" 8a&

fa)"7 #$ &uc' a 8ay to %"t co$t#$u" "&5o$&" * to ac'#"@" fl"6#4#l#ty 4y a&!#$% c"ta#$ o5"$

"$7"7 u"&t#o$&. 8" 'a7 t#)" to co$7uct t'" )a!"t#$% "&"ac' '"$c" t'" t#)" co$&ta#$t 8a&

al&o !"5t #$ )#$7.

RESEARCH DESIGN

R"&"ac' 7"&#%$ #& t'" 5la$ &tuctu" a$7 &tat"%y of #$@"&t#%at#o$ co$c"#@"7 &o a& to

o4ta#$ a$&8"& to "&"ac' u"&t#o$ a$7 to co$tol @a#a$c".

Ba>i;a.. tere are t- te - re>ear; de>ign a>F

E7+LORATOR5 RESEARCHF / It &""!& to 7#&co@" $"8 "lat#o$&'#5.

It #& a 5"l#)#$ay 5'a&" * #& "&&"$t#al I$ o7" to o4ta#$ a 5o5" 7"f#$#t#o$ of

5o4l")& at 'a$7. T'" ")5'a&#& #& o$ t'" 7#&co@"y of #7"a& * #$&#%'t.

CONCLUSI1E RESEARCHF / It 5o@#7"& #$fo)at#o$ t'at '"l5& t'" "6"cut#@" &o

t'at '" ca$ )a!" a 7"c#&#o$. T'#& &tu7y 'a& 7o$" 8"ll 8'#l" att")5t#$% to a#@" at a )o"

cl"a 7"&c#5t#o$ of a$ a55a"$t 5o4l").

DATA COLLECTION

THERE ARE TWO METHODS O, DATA COLLECTIONF/

QUESTIONNAIRE METHODF/ T'" %"at"&t a7@a$ta%" of t'" u"&t#o$$a#" )"t'o7

#& #t& @"&at#l#ty. Al)o&t "@"y 5o4l") #$ )a!"t#$% "&"ac' ca$ 4" &tu7#"7 o$ly 4y



1

u"&t#o$#$%. u"&t#o$#$% #& u&ually fa&t" a$7 c'"a5" t'a$ o4&"@at#o$. A& a "&ult l"&&

t#)" #& ty5#cally 8a&t"7 #$ u"&t#o$$a#" &tu7y.

# Str<;t<red N-n di>g<i>ed <e>ti-nnaireF Mo&t u"&t#o$$a#" &tu7#"& )a7" #$

)a!"t#$% "&"ac' a" of t'#& ty5". A &tuctu"7 #$t"@#"8& of t'#& ty5" #$to7uc"7 %#@"&

)o" "l#a4l" "&ult&. T'" 5u5o&" of t'" u"&t#o$ #& cl"a a$7 t'u& u$7#&%u#&"7. It #& &#)5l"to a7)#$#&t" a$7 "a&y to ta4ulat" a$7 a$aly&"&. T'#& u"&t#o$$a#" 'a& al&o %ot t'"

5o@#&#o$ fo alt"$at#@" "&5o$&" t'at '"l5& #$ )a!"t#$% t'" u"&t#o$& cl"a.

&# N-n Str<;t<red N-n Di>g<i>ed Q<e>ti-nnaireF U$&tuctu"7 a$7 u$7#&%u#&"7

u"&t#o$$a#" #& 7#&t#$%u#&'"7 4y t'" fact t'at t'" 5u5o&" of &tu7y #& cl"a 4ut t'" u"&t#o$&

")a#$ o5"$/"$7"7.

'# N-n Str<;t<red Di>g<i>ed Q<e>ti-nnaireF Ma$y 5"o5l" a" "#t'" u$8#ll#$% o

u$a4l" to %#@" accuat" "&5o$&" a& to t'"# o8$ att#tu7"& a$7 )ot#@at#o$&. To o@"co)"t'#& 7#&%u#&"7 )"t'o7& 'a@" 4""$ 7"@"lo5"7.

(# Str<;t<red Di>ting<i>ed Q<e>ti-nnaireF T'"&" a" t'" u&"7 #$ t'" )a!"t#$%

"&"ac'. T'"y ")"%" a& a$ att")5t to &"cu" t'" a7@a$ta%" of 7#&%u#&" #$ "@"al#$% t'"&u4/co$&c#ou& a$7 '#77"$ .

OBSER1ATION METHODSF/

O4&"@at#o$ &tu7y ca$ 4oa7ly 4" cla&&#f#"7 #$ f#@" 4a&"&

: 3'"t'" t'" o4&"@at#o$ #& o4&tuct#@" o u$o4tu&#@".

- 3'"t'" t'" o4&"@at#o$ #& &tuctu"7 o u$&tuctu"7.= 3'"t'" t'" facto of #$t""&t #& 7#"ct o #$7#"ct.

3'"t'" o4&"@at#o$ )a7" 4y o4&"@"& o 4y )"c'a$#cal )"a$&.

Eac' of t'" cla&&#f#cat#o$ 'a& &o)" #)5act o$ t'" ual#ty of t'" 7ata coll"ct"7.

SAM+LING

It #& a &)all "5"&"$tat#@" of u$#@"&"# Acco7#$% to a fa)ou& &tat#&t#c#a$ ,U+E t'" o49"ct#@"

of &a)5l#$% #& to %"t )a6#)u) #$fo)at#o$ a4out t'" 5a"$t 5o5ulat#o$ 8#t' )#$#)u) "ffot&.

SAM+LING +ROCESSF/

+ROBABILIT5 SAM+LING METHODF/



1

Po4a4#l#ty &a)5l#$% )"t'o7& a" t'o&" #$ 8'#c' "@"y #t") #$ t'" u$#@"&" 'a& a !$o8$

c'a$c" o 5o4a4#l#ty of 4"#$% c'o&"$ fo t'" &a)5l".

NON/+ROBABILIT5 SAM+LING METHODF/

T'#& )"t'o7 7o"& $ot 5o@#7" all t'" #t")& #$ t'" u$#@"&" 8#t' a !$o8$ c'a$%" of 4"#$%#$clu7"7 #$ t'" &a)5l". T'" &"l"ct#o$ 5oc"&& #& at l"a&t 5at#ally &u49"ct#@".

SCALING

T'" )o&t #)5ota$t "ff"ct of t'" a$aly&#& "u#"7 #& #$ t'" &cal" of )"a&u")"$t t'at )u&t 4"u&"7.

Boa7ly )a!"t#$% "&"ac' u&"& t'" fou )a9o ty5"& of &cal"&0

:. NOMINA+ SCA+E

-. ORDINA+ SCA+E

=. INTERVA+ SCA+E

. RATIO SCA+E

# NOMINAL SCALEF/ It #& o$" #$ 8'#c' $u)4"& a" o$ly u&"7 a& la4"l& a$7 'a@" $o

$u)"#cal &a$ct#ty. Fo "6a)5l" #f 8" 8a$t to cat"%o#"& )al" a$7 f")al" "&5o$7"$t& 8" coul7

u&" a $o)#$al &cal".

&# ORDINAL SCALE0 / T'"&" a" o$"& 8'#c' 'a@" a )"a$#$%ful o7" to t'"). A

)a!"t#$% @a#a4l" #& a$!& %#@"$ to 4a$7& 4y "&5o$7"$t&. T'"&" a$!& a" $ot #$t"c'a$%"a4l"

a& $o)#$al &cal" la4"l& a".



1

'# INTER1AL SCALEF / A$ #$t"@al &cal" @a#a4l" ca$ 4" u&"7 to co)5ut" t'" co))o$ly

u&"7 &tat#&t#cal )"a&u"& &uc' a& t'" a@"a%" &ta$7a7 7"@#at#o$ a$7 t'" co"lat#o$ co"ff#c#"$t.

(# RATIO SCALE0 / All a#t')"t#c o5"at#o$& a" 5o&&#4l" o$ a at#o/&cal"7 @a#a4l". T'"&"

#$clu7" co)5utat#o$ of %"o)"t#c )"a$ 'a)o$#c )"a$ a$7 all ot'" &tat#&t#c& l#!" t'" a@"a%"

&ta$7a7 7"@#at#o$ a$7 P"a&o$ co"lat#o$ a$7 al&o t'" t"&t& a& t'" t/t"&t a$7 t'" f/t"&t.

CHA+TER/ )

ANAL5SIS INTER+RETATIONS

:. 3'at 4a$7 7o you &)o!"L a Gol7 fla!" 4 3#ll& c Fou Sua" 7 Ot'"

A$&8"0/

a Gol7 fla!" (;?.== 4 3#ll& (-<

c Fou Sua" (.;?

7 Ot'" (:-

TABLE NOF/ OPTIONS NO.OF RESPONDENTS PERCENTAGE

A :<: ;?.==

B =< -<

C : .;?

D :> :-

TOTA+ :< :<<

GRA+H NOF/



1

67.33

20

0.6712

1. What brand do u smoke?

Gold Flake

Wills

Four Square

Anyother

INTER+RETATION0. Fo) t'" a4o@" #$t"5"tat#o$ 8" ca$ u$7"&ta$7 t'at 5"o5l" 'a@"

7#ff""$t 5"f""$c" fo 7#ff""$t &#tuat#o$ f"8 of t'" 5"o5l" 8"" &ay#$% t'at t'ou%' t'"y t#c! o$

t'" &5"c#f#c o5t#o$ 4ut #t )ay @a#"& fo) t#)" to t#)" )ay o$ t'" 4a&#& of t'"# )oo7 )"$tal

&tat" &#tuat#o$ o "@"$ )o" f"8 of t'" 5"o5l" 8"" &ay#$% t'at t'"# 5"f""$c" !""5 o$ c'a$%#$%acco7#$% to &"a&o$ l#!" f"8 of t'" 5"o5l" 8"" &ay#$% t'at t'"y u&ually 5"f" to co$&u)" &o)"

fo"#%$ 4a$7 c#%a"tt". Aft" "@aluat#$% t'#& u"&t#o$ I o4&"@"7 t'at 7#ff""$t 5"o5l" 'a@" t'"# 7#ff""$t o5#$#o$ fo t'"# 7#ff""$t 5"f""$c"&.

-. Fo) 8'#c' a%" you &tat"7 &)o!#$%L a :</: y"a& 4 :/-< y"a& c -</- y"a& 7 -/=< y"a&

A$&8"0 /a :</:y& (.;?

4 :/-<y& (;-

c -</-y& (-Q.==

7 -/=<y& (

TABLE NOF/& OPTIONS NO. OF RESPONDENTS PERCENTAGE

A ? .;?

B Q= ;-

C -Q.==

D ;

TOTA+ :< :<<

TABLE NOF/&



1

4.67

62

29.33

4

&#,r-8 i; age -< >tarted >8-kingJ

10-1 years

1-20 years20-2 years

2-30 years

INTE+RETATIONF/ T'" a4o@" 5#" c'at 7"5#ct t'" a%" %ou5 8'#c' #& #$@ol@" #$ co$&u)5t#o$

of l#uo #$ t'" &oc#"ty fo) t'" a4o@" c'at 8" ca$ &"" t'at )a6#)u) $o. of &)o!" #& t""$a%"

#.".;-t'" f#&t a%" %ou5 8'o &)o!" )a6#)u) c#%a"tt" #& t""$a%" * a7ol"&c"$t a$7 t'"# 5"c"$ta%" #& -Q.== a$7 t'" ")a#$#$% fo) la&t a%" %ou5 a$7 .;? of t'" f#&t a%"

%ou5. T'" co$clu&#o$ t'at 8" 'a@" 7"#@" #& t""$a%" #& t'" a%" %ou5 8'o #& #$7ul%" #$ t'"

&)o!#$% of )a6#)u) a)ou$t of c#%a"tt". I$ t'" a4o@" u"&t#o$ 8" 'a@" u"#"7 fo) t'""&5o$7"$t t'at 4a&#cally 8'at acco7#$% to t'") #& t'" 5o&&#4#l#ty of t'" )a6#)u) co$&u)" of

t'" c#%a"tt" fo) t'" a%" %ou5 5o#$t of @#"8 a$7 8" 'a@" co)" aco&& 8#t' &o)" !#$7 of

%"$u#$" a$&8" a$7 9u&t#f#"7 a$&8" a& a )att" of fact 8'at a$&8" 8" 'a@" %ot t'o&" 8""%"$u#$" a$7 aut'"$t#c fo) "@"y a&5"ct #$ t'" a4o@" u"&t#o$ t'" )a6#)u) 8"#%'t a%" %o"& to

t""$a%" 8'#c' #& @"y co"ct fo) "@"y a&5"ct. If 8" &"" t'"" 'a& 4""$ a t#" 4"t8""$ t'"

t""$a%" a$7 a7ol"&c"$t 8'#c' a%a#$ al&o a @"y %"$u#$" "&5o$&" fo) t'" "&5o$7"$t& a$7 t'"la&t 8"#%'ta%" 'a& 4""$ %#@"$ to t'" '#%'" a%" %ou5 8'#c' #& a%a#$ a @"y %"$u#$" a$&8".

=. 3'"" 7o you oft"$ &)o!"L

a Ho)" 4 S)o!#$% o$" A"a c Pu4l#c Plac" 7 Roo) R"c"at#o$ A$&8"0/

a Ho)" (.==

4 S)o!#$% o$" (>.;? c Pu4l#c 5lac" (.==

7 Roo) R"c"at#o$ (.;?

TABLE NOF/'

OPTIONS NO. OF RESPONDENTS PERCENTAGE

A > .==

B :-? >.;?

C > .==

D ? .;?



1

TOTA+ :< :<<

GRA+H NOF/'

.33

!4.67

.33

4.67

'# Were d- -< -ten >8-keJ

"o#e

S#okin$ %one Area

&u'li( &la(e

)oo# )e(reation

INTER+RETATIONF/ A& 5" t'" "&ult >.;? of "&5o$7"$t 5"f" to &)o!#$% #$

&)o!#$% o$" 4"cau&" t'#& #& a 5lac" 8'#c' #& &5"c#ally )a7" fo t'" &)o!" 8'"" t'"y ca$ f""l

f"" 8'#l" &)o!#$% a$7 fo t'" off#c" %o"& )o&t of t'" co)5a$y )a!" a "c"at#o$ oo) &o )o&tof t'" "6"cut#@"& 5"f" to &)o!#$% #$ t'at 5lac". 3'"" "@"y 7"5at)"$t of ")5loy"" co)" a$7

7#&cu& t'"# 8o! a$7 5"&o$al l#f" &o you ca$ &ay t'at t'#& 5lac" #& %oo7 fo t'" &)o!" a$7 t'""

a" al&o &o)" 5"&o$ 8'o &)o!" at t'"# 5lac" #t 7"5"$7& u5o$ t'" fa)#ly )")4"& t'at 'o8)a$y fa)#ly )")4"& &)o!" #$ t'at 5at#cula fa)#ly a$7 )o&t of t'" 5"&o$ 8'o &)o!" at t'"

'o)" t'"y a" a$ "l7" o$" o 5a"$t& #$ t'" fa)#ly #t al&o 5o&&#4l" t'at &o)" 5"o5l" l#!"

&)o!#$% 8'#l" 8atc'#$% )o@#"& a$7 $"8& &o t'at t'"y ca$ f""l "la6. But t'"" a" &o)""&5o$7"$t 8'o &)o!" #$ 5u4l#c 5lac" t'"y )#%'t 4" c'a#$ &)o!" 8'o 9u&t ca$t %o 8#t'out

&)o!#$% t'at& 8'y t'"y 7o$t t'#$! a4out t'" &oc#"ty a$7 &)o!" #$ 5u4l#c 5lac".

. Ho8 7o you !$o8 a4out you 4a$7La TV 4 F#"$7& c N"8&5a5" 7 Ra7#o

A$&8"0/

a TV ( 4 4 F#"$7& (Q<

c c N"8&5a5" (.==

7 7 Ra7#o ( .;?

TABLE NOF/(


A ;

B := Q<

C > .==



1

D : .;?

TOTA+ :< :<<

GRA+H NOF/(

4

90

.33 0.67

(# H- d- -< kn- a9-<t -<r 9randJ

*+

Friends

,esaer

)adio

INTER+RETATIONF / A& 5" t'" "&ult Q< of "&5o$7"$t t'"y %ot #$7ul%"7 #$ t'" 'a4#t

of &)o!#$% 9u&t 4"cau&" of t'"# f#"$7& t'"y #$flu"$c" 4y t'"# f#"$7& 4"cau&" )o&t of t'"&tu7"$t& )ot#@at" 4y t'"# f#"$7& a$7 t'"y &'a" t'"# 'a4#t to "ac' ot'" a$7 t'" you$% a%" of

l#f" &tu7"$t& a" $ot %oo7 #$ ta!#$% 7"c#&#o$ &o t'"y "a&#ly #$flu"$c" 4y t'"# f#"$7& a$7 %"t

#$7ul%" #$ t'" 'a4#t of &)o!#$% a$7 TV NE3S a$7 RADIO t'"&" a" al&o a facto 8'#c'

#$flu"$c"& t'" 5"o5l" to &)o!#$% 4"cau&" )o&t of t'" co)5a$y u&" t'#& tool& fo t'"a7@"t#&")"$t of t'"# 5o7uct& 4ut t'"y 7o$t !$o8 'o8 #t #& aff"ct#$% &oc#"ty a$7 'o8 yout'

a" %"tt#$% #$7ul%" #$ t'" 'a4#t of c#%a"tt" a$7 #t #& %oo7 a& a 5o#$t of @#"8 of a co)5a$y.

)# Ho8 )a$y c#%a"tt"& you &)o!"co$&u)" #$ a 7ayL

a :/ 4 /:< c Mo" t'a$ :<

A$&8"0/a :/ (->

4 /:< (

c Mo" t'a$ :< (:>

TABLE NOF/)




1

A - ->

B >:

C -? :>

TOTA+ :< :<<

GRA+H NOF/)

42

!1

27

)#H- 8an ;igratte> -< >8-ke?;-n><8e in a daJ

1 to

to 10

/ore than 10

INTER+RETATIONF /T'" a4o@" 5#" c'at 7"5#ct t'" c#%a"tt"& 5"o5l" &)o!" a$7 co$&u)"

#$ a 7ay 8'#c' "6"cut#@"& &)o!" c#%a"tt" fo) a4o@" o5t#o$ - of t'" "6"cut#@"& 'a@")"$t#o$ o$ t'" f#&t o5t#o$ :to. Ot'" >: of t'" "6"cut#@"& &ay& t'at t'"y &)o!"co$&u)"

c#%a"tt" to:< #$ a 7ay t'" ot'" -? of t'" 5"o5l" &ay& t'at t'"y co$&u)" )o" t'a$ :<

c#%a"tt"& #$ a 7ay. T'#& u"&t#o$ 8a& &5"c#f#cally a#&"7 #$ o7" to !$o8 t'" c#%a"tt"& 5"o5l"

&)o!" a$7 co$&u)" #$ a 7ay 8" 'a@" &5"c#f#cally a&! t'" 5"o5l" t'at 'o8 f"u"$tly t'"y 5"f" to co$&u)" a$7 8" 'a@" %ot 7#ff""$t !#$7 of "&5o$&" fo) "&5o$7"$t .

;. A" you a8a" a4out 'a)& of &)o!#$% aft" 5#$t#$% a 8a$#$% &tat")"$t o$ 5ac!"t of

c#%a"tt"&L

a ,"& 4 No

A$&8"0/a ,"& (Q:.==

4 No (>.;?

TABLE NOF/*




1

A :=? Q:.==

B := >.;?

TOTA+ :< :<<

GRA+H NOF/*

91.33

!.67

*# Are -< aCare a9-<t Bar8> -E >8-king aEter Drinting a Carning >tate8ent -n Da;ket -E ;igarette>J

0S

,2

INTER+RETATIONF / 3'"$ 8" "$u#"7 t'ou%' )a!"t "&"ac' t'" 5"o5l" 8'o &)o!"

t'"y )ay cl"aly a8a" a4out t'" 'a)& of t'" c#%a"tt"& a& 8" &"" )a6#)u) $u)4" of 5"o5l"

"&5o$&" 5o&#t#@" "%a7#$% 'a)& of c#%a"tt"& 4ut t'"y &)o!" to "7uc" &t"&& o t"$&#o$ o

8'"$ t'"y a" @"y )uc' fu&tat"7 o 8" al&o 'a@" a "&5o$&" "%a7#$% c#%a"tt"&t'at c#%a"tt"& #& a t"$7 fo $"8 %"$"at#o$.

?. Do you t'#$! t'at #$c"a&#$% 'a4#t of yout' &)o!#$% aff"ct t'" &oc#"tyL

a ,"& 4No cca$t &ayA$&8"0 /

a ,"& (>

4 No (:=.== c Ca$t &ay (-.;?

TABLE NOF/0



1


A :-; >

B -< :=.==

C -.;?

TOTA+ :< :<<

GRA+H NOF/0

!4

13.332.67

0#D- A-< tBink tBat in;rea>ing Ba9it -E A-<tB >8-king aEEe;t tBe >-;ietAJ

0es

,o

ant say

INTER+RETATIONF/ I$ t'" a4o@" u"&t#o$ #t 'a& a&! fo) t'" "&5o$7"$t t'at 7o"&

&)o!#$% 'a4#t a)o$% yout' #& aff"ct#$% ou &oc#"ty o $ot a$7 I 'a@" co)" aco&& 8#t' &o)"

)atu" a$&8" t'" )o&t of t'" "&5o$7"$t t'#$! t'at #t #& aff"ct#$% ou &oc#"ty a$7 t'"#

5"c"$ta%" #& > o$ ot'" 'a$7 :=.== &t#ll 4"l#"@" t'at #t #& $ot aff"ct#$% ou &oc#"ty 8'"" a&

)#$#)u) 5"c"$t of t'" "&5o$7"$t 8"" $ot &u" t'at #& #t a$ "@#l fo ou &oc#"ty o $ot a$7t'"# 5"c"$t #& -.;?. I$ t'" a4o@" u"&t#o$ I 'a@" t#"7 to u"#"7 t'at #& #t &o)"t'#$% l#!" t'at

&)o!#$% a)o$% t'" yout' #& aff"ct#$% ou cultu" o $ot a$7 I 'a@" %ot a )#6"7 !#$7 of "act#o$fo) t'" "&5o$7"$t a& a )att" of fact &o)" of t'" 5"o5l" 8"" 4#t co$fu&" o I &'oul7 &ay t'"y

8"" #$ a &tat" of 7#l"))a 8'#l" a$&8"#$% t'#& u"&t#o$ 4ut )o&t of t'") 'a@" t#c! o$ t'"

o5t#o$ 8'#c' &o)"t#)" t'#& &'o8& t'at 5"o5l" 8"" #$ t'" &tat" #$ t'" co$fu&#o$ a$7 t'"y 8""

$ot "a7y to fac" t'#& u"&t#o$ 4ut t'"y 8"" "u"&t"7 to "5ly t'#& u"&t#o$ 4y )" a5at fo)t'#& o$" of t'" )o&t &u5#&#$% $"8& 8a& t'at t'"" 8"" &a)" &tat#&t#c& fo t'" 5"o5l" 8'o 8""

&ay#$% t'at t'"y 'a7 to c'oo&" 4"t8""$ t'" o5t#o$ a& l#!" t'"y &8#tc' 4"t8""$ t'" 4a$7& o $ot

a$7 t'" l"@"l of t'" 5"o5l" 8'o 'a7 t#c! o$ t'" o5t#o$ l#!" t'"y &8#tc' t'" 4a$7 o $ot 8"" l#!")o" o l"&& &a)".

>. #& t'"" a$y ot'" 5"&o$ &)o!#$% #$ you fa)#lyL

a ,"& 4 No

A$&8"0/

a ,"& (;



1

4 No (

TABLE NOF/2


A > ;

B ;; TOTA+ :< :<<

GRA+H NOF/2

6

44

2#I> tere an -ter er>-n >8-king in -<r a8i.J

es

,o

INTER+RETATION0 A& 5" t'" "&ult ; of "&5o$7"$t !$o8& t'at 'o8 )a$y of fa)#ly

)")4"& &)o!" #$ t'"# fa)#ly a$7 acco7#$% of "&5o$7"$t $o ot'" fa)#ly )")4" &)o!"#$ t'"# fa)#ly a5at fo) t'"). #t #& &'o8#$% t'at )o&t of t'" fa)#ly )")4"& t'"y 7o$t !$o8

t'at a4out 'o8 )a$y of fa)#ly )")4" &)o!" #$ t'"# fa)#ly 4"cau&" )o&t of t'" fa)#ly)")4"& l#!" to &)o!#$% out of t'" 'o)" t'"y ty to a@o#7 &)o!#$% at t'" 'o)" 4"cau&"

&o)"8'"" t'"y 7o$t 8a$t to &'o8 t'"# 4a7 'a4#t to t'" fa)#ly )")4"& o t'"y 'a@" &o)"

!#$7 of f"a of 5a"$t&. A$7 )o&t of t'" yout' &)o!" #$ t'"# f#"$7 c#cl" &o )o&t of t'" fa)#ly

)")4"& a" u$a8a" a4out t'"# 'a4#t &o )o&t of t'" fa)#ly )")4"& t'"y 7o$t !$o8 "6actly'o8 )a$y of 5"&o$ &)o!" #$ t'"# fa)#ly. So "6act "&ult ca$$ot 4" fou$7 out.

Q. 3'#c' facto& #$flu"$c" you to &)o!"L

a A7@"t#&")"$t 4 T"$7 c F#"$7 c#cl" 7 Soc#"ty



1

A$&8"0/

a A7@"t#&")"$t (:.;?

4 T"$7 ( >.;? c F#"$7 c#cl" (=;

7 Soc#"ty (.;;

TABLE NOF/4


A -- :.;?

B ?= >.;?

C =;

D : .;;

TOTA+ :< :<<

GRA+H NOF/4

14.67

4!.67

36

1.2

4# Wi; a;t-r> in.<en;e -< t- >8-keJ

Ad5ertise#ent

*rend

Friend (ir(le

So(iety

INTER+RETATIONF 3'"$ "$u#"7 o$ t'" "a&o$ of t'" &)o!#$% t'at 8'y t'" 5"o5l"

&)o!" 8'"t'" 7u" to t"$7 f#"$7 c#cl" a7@"t#&")"$t &oc#"ty #t #& fou$7 t'at >.;? of t'"total "&5o$7"$t& "5l#"7 5o&#t#@" t'at #& t'"y 7o &)o!#$% 4"cau&" #t t"$7 o fa&'#o$. T'"y &a#7

t'at &)o!#$% #& t'" t"$7 of t'" %"$"at#o$ a$7 t'" fa&'#o$ a& 8"ll a$7 u&" to a7o5t t'" fa&'#o$ a&

#t #& t'"# l#@#$% &tyl" a$7 t'"y l#!". 3'""a& t'" )a9o#ty of t'" total "&5o$7"$t& "5l#"7 t'att'"y 7o $ot 4"l#"@" #$ t'" fa&'#o$ o t'" t"$7 of t'" &)o!#$%. So t'"y 7o $ot &)o!" 4"cau&"

&)o!#$% #& t'" fa&'#o$ o t"$7 4ut &)o!#$% #& t'"# 'a4#t a$7 t'"y u&" to &)o!" fo t'"

"f"&')"$t. T'"y &)o!" 8'"$ t'"y a" t#"7 o t'"y a" fu&tat"7 7u#$% t'" 8o! &#tuat#o$. Sot'" &)o!#$% #& fa&'#o$ o t"$7 fo t'" "&5o$7"$t& 4ut fo t'" )a9o#ty #t #& a$ 'a4#t a$7 t'"

&ouc" of t'" "f"&')"$t )o" t'a$ fa&'#o$ o t"$7.



1

:<. 3#ll you allo8 you !#7& to &)o!"L

a ,"& 4 No

A$&8"0/a ,"& (>

4 No (Q-

TABLE NOF/6

GRA+H NOF/6

!

92

6# Wi.. -< a..- -<r kid> t- >8-keJ

es

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INTER+RETATIONF/ 3" "$u#"7 #$ t'" 5#" c'at t'ou%' )a!"t "&"ac' a4out t'"

%#@"$ u"&t#o$ a$7 8" %"t a "&ult t'at Q- 5"o5l" "&5o$&" $o to t'" u"&t#o$ 4"cau&" &)o!#$%

#& a 4a7 'a4#t 8'#c' cau&"& 7#&"a&" l#!" ca$c" "tc a$7 8'#c' #& #$9u#ou& to '"alt' a$7 $o 5a"$t& 8a$t t'at t'"# !#7& l#f" #& #$ 7a$%" o 8" ca$ &ay t'at "@"y 5a"$t& 8a$t t'at t'"# c'#l7

l#@" a '"alt'y l#f".


A :- >

B :=> Q-

TOTA+ :< :<<



1

::. 3#ll you l#f" 5at$" &)o!"L

a ,"& ( 4 No (

A$&8"0/ a ,"& (;

4 No (Q

TABLE NOF/


A Q ;

B :: Q

TOTA+ :< :<<

GRA+H NOF/

6

94

# Wi.. -<r .ie artner >8-keJ

es

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INTER+RETATIONF/ . 3" "$u#"7 #$ t'" 5#" c'at t'ou%' )a!"t "&"ac' a4out t'"

%#@"$ u"&t#o$ t'at Q 5"o5l" "&5o$&" $o to t'" u"&t#o$ 4"cau&" &)o!#$% #& $ot t'" %oo7

'a4#t a$7 #t cau&" )a$y 7#&"a&"& l#!" ca$c" "tc a$7 "@"y 5at$" 8a$t t'at t'"# l#f" 5at$" l#@"

a '"alt'y l#f" 8'#c' #& "&&"$t#al fo t'" fa)#ly a$7 8'#c' #& 4"$"f#tt"7 fo t'" co)#$% %"$"at#o$o t'" you$% %"$"at#o$.



1

:-. Ho8 )uc' 7o you a%"" 8#t' t'" &tat")"$t t'at &)o!#$% #& 4"&t &ouc" of "7uc#$% &t"&&L

a Sto$%ly a%"" 4 A%"" c D#&a%"" 7 Sto$%ly 7#&a%""A$&8"0/

a Sto$%ly a%""

4 A%""

c D#&a%""7 Sto$%ly 7#&a%""

TABLE NOF/&

OPTIONS NO. OF RESPONDENTS PERCENTAGE A :<: ;?.==

B - ->

C ;

D : .;?

TOTA+ :< :<<

GRA+H NOF/&

67.33

2!

1.4 0.67

&#H-C 8<;B d- A-< agree CitB tBe >tate8ent tBat “>8-king i> 9e>t >-<r;e -E red<;ing >tre>>”J

Stron$ly a$ree

A$ree

isa$ree

Stron$ly disa$ree

INTER+RETATION. 3" "$u#"7 #$ t'" 5#" c'at t'ou%' )a!"t#$% "&"ac' 5o9"ct a& 8"

&"" t'at )a6#)u) $u)4" of t'" 5"o5l" &to$%ly a%"" t'at &)o!#$% #& t'" 4"&t &ouc" of

"7uc#$% &t"&& a$7 a4out -> 5"o5l" a" a%"" a4out 8#t' t'" &a)" &tat")"$t a$7 o$ly :.



1

5"o5l" a" 7#&a%"" a$7 o$ly .;?5"o5l" a" &to$%ly 7#&a%"" 8#t' t'" &a)" &tat")"$t a& 8" &""

t'" "&ult #$ t'" 5"@#ou& u"&t#o$ t'at )a6#)u) $u)4" of 5"o5l" "&5o$&" t'at #t #& t'" 4"&t

&ouc" of "7uc#$% &t"&& o 5"o5l" &)o!" to o@"co)" t'" t"$&#o$ o to %"t f"&'$"&& o #t #&t"$7.

:=. Do you "al#" a5at fo) &'o8#$% '"alt' co$c"$ o$ c#%a"tt" 5ac!"t a$y ot'" 5o%a))"

&'oul7 lau$c' 4y %o@"$)"$t to &to5 &)o!"L

a A%"" 4 D#&a%"" c Ca$t &ayA$&8"0/

a A%"" ( >;

4 D#&a%"" ( ::.==

c Ca$t &ay ( -.;?

TABLE NOF/'

GRA+H NOF/'

!6

11.331.4

'# D- A-< rea.iKe aart Er-8 >B-Cing Bea.tB ;-n;ern -n ;igarette a;ket anA -tBer r-gra88e >B-<.d .a<n;B 9A g-=ern8ent t- >t- >8-keJ

A$reeisa$ree

ant say

INTER+RETATIONF/ 3'"$ "$u#"7 o$ t'" 4a$ of t'" c#%a"tt" a& #t #& 'a)ful fo t'"

'"alt' #t #& fou$7 t'at >; of t'" total "&5o$7"$t& "5l#"7 t'at t'" %o@"$)"$t &'oul7 4a$ t'"

c#%a"tt" 5o7uct#o$ a$7 "&t of t'" "&5o$7"$t& t'at #& ::.== of t'" total "&5o$7"$t& a" $ota%"" 8#t' t'at. T'" @a#at#o$ #$ t'" "5ly )#%'t 4" 7u" t'" #$co$@"$#"$c" 8'#c' t'" %"$"al

5"o5l" fac" 7u" to t'" 5"&o$& 8'o u&" to &)o!" at 5u4l#c 5lac"& &o t'" )a9o#ty "5l#"7 fo t'" 4a$ o$ t'" 5o7uct#o$ a& t'" c#%a"tt" cau&"& 'a) fo t'" "$@#o$)"$t a$7 t'" 5u4l#c a& 8"ll.

A$7 t'" "&t :. "&5o$&" ca$ 4" 7u" to t'" u&" of t'" c#%a"tt" a$7 t'"y 7o $ot l#!" t'at t'""

&'oul7 4" 4a$ o$ t'" 5o7uct#o$ of t'" c#%a"tt". t'u& a& t'" )a9o#ty #& co$c"$ #t ca$ 4" &a#7


A :-Q >;

B :? ::.==

C -.;?

TOTA+ :< :<<



1

t'at t'" &oc#"ty #& $ot #$ t'" fa@o of t'" 5o7uct#o$ of t'" c#%a"tt" a$7 t'u& t'" %o@"$)"$t

&'oul7 ta!" act#o$ a%a#$&t t'" c#%a"tt" a$7 #t &'oul7 4" 4a$ o$ t'" 5u4l#c u$7" t'" a%" of :>

y"a&.

:. Do you S)o!" #$ fo$t of you fa)#ly )")4"&L

a ,"& 4 NoA$&8"0/

a ,"& (:>.;?

4 No (>:.==

TABLE NOF/(


A -> :>.;? B :-- >:.==

TOTA+ < :<<

GRA+H NOF/(

1!.67

!1.33

(#D- -< S8-ke in r-nt - -<r a8i. 8e89er>J

es

,o

INTER+RETATIONF/ A& 5" t'" a4o@" 5#" c'at a$7 acco7#$% to t'" "&ult of )a!"t#$%

"&"ac' )o&t of t'" I$7#a$ "6"cut#@"& ty to &)o!#$% #$ fo$t of t'"# fa)#ly 4"cau&" t'"y t'#$! #t #& a%a#$&t of ou ta7#t#o$. T'"y a@o#7 4"cau&" #$ fa)#ly t'"" a" &o)" c'#l7"$ a$7 t'"&"

t'#$%& aff"ct t'") a$7 )ay t'"y &a8 t'"&" !#$7 of t'#$%& #$ t'" a)o$% t'" fa)#ly t'"y ca$ al&o

&tat t'"&" !#$7 of 'a4#t t'at& 8'y t'"y a@o#7 &)o!#$% #$ fo$t of fa)#ly. So)" of t'"



1

"&5o$7"$t& t'#$! t'at t'"&" !#$7& of t'#$%& l"a@" 4a7 #)5"&&#o$ #$ t'" )#$7 of fa)#ly )")4"&.

So #t #& co$&#7""7 t'at t'" "&5o$7"$t& 8'o &)o!" &"c"tly fo) t'" fa)#ly t'"y t'#$! #f t'"y

&tat &)o!#$% #$ fo$t of fa)#ly t'"$ t'"# 4a7 'a4#t 4"co)" #$ t'" "y"& of t'" fa)#ly. T'"" a":>.;? "6"cut#@"& 8'o 8a$t to &)o!" #$ fo$t of t'"# fa)#ly )")4"& 4"cau&" t'"y t'#$! #t #&

t'"# o8$ 'a4#t a$7 #t 7o"& $ot aff"ct t'" ot'" 5"&o$ #$ t'" fa)#ly a$7 a& 5" )y co$c"$ t'"y

a" $ot &oc#al 5"&o$.

)# 3'#c' facto )ot#@at"& you to 5uc'a&" t'#& 4a$7L

a P#c" 4 A@a#la4#l#ty c Pac!a%" 7 Fla@o

A$&8"0 /

a P#c" (:.== 4 A@a#la4#l#ty (=;

c Pac!a%" (Q.==

7 Fla@o (=.=

TABLE NOF/)

GRA+H NOF/)

1.33

36

9.33

3.34

) i; a;t-r 8-ti=ate> -< t- <r;a>e ti> 9randJ

&ri(e

A5aila'ility

&a(ka$e

Fla5our

INTER+RETATIONF/ T'" a4o@" u"&t#o$ focu&"& o$ facto 8'#c' #$flu"$c"& a "&5o$7"$t

#$ o7" to c'oo&" a &5"c#f#c 4a$7 7#ff""$t 5"o5l" 'a@" t'"# o8$ 5"f""$c" #$ o7" to c'oo&"a 4a$7 )o&t 5"o5l" &ay& t'" fla@o #& o$" of t'" )a9o facto #$ o7" to c'oo&" a 4a$7 a$7


A - :.==

B =;

C : Q.==

D >< =.=

TOTA+ :< :<<



1

t'"# 5"c"$ta%" #& =.= f"8 5"o5l" %a@" ")5'a&"& o$ a@a#la4#l#ty a$7 t'"# 5"c"$ta%" =;

f"8 &ay& t'at 5ac!a%" #& o$" of t'" facto t'"# 5"c"$ta%" #& Q.== f"8 5"o5l" &ay& t'at 5#c" #&

al&o of t'" a55"al#$% f"atu" t'at fa$ta&#" t'") a$7 t'"# 5"c"$ta%" #& :.== a5at fo) t'"&"facto "&5o$7"$t& 'a@" t'"# o8$ ot'" facto 8'#c' #$flu"$c" t'") to &)o!". I$ t'" a4o@"

u"&t#o$ # 'a@" t#"7 to !$o8 t'at 8'#c' f"atu" actually a55"al& t'") 8'#l" c'oo&#$% a 4a$7

a5at fo) t'" a4o@" o5t#o$ 5"o5l"& 8"" &u%%"&t#$% t'"# o5t#o$ a& a f"atu" 8'#c' a55"al&t'") to c'oo&" a 4a$7 f"8 of t'" 5"o5l" 8"" &ay#$% t'at t'"" a" &o)" of t'" f"atu" l#!"

5o5ula#ty of t'" 4a$7 a)o$% t'" yout' f"8 of t'" 5"o5l" 8"" &ay#$% t'at f"atu" l#!" 4a$7

a)4a&&a7o of a &5"c#f#c 4a$7 al&o a55"al& t'") to c'oo&" a &5"c#f#c 4a$7.

CHA+TER/*

RESEARCH ,INDING

CHI SQUARE TESTF/T'" c'# &ua" t"&t #& o$" of t'" &#)5l"&t a$7 )o&t 8#7"ly u&"7 $o$ 5aa)"t#c t"&t& #$

&tat#&t#cal 8o!. It )a!"& $o a&&u)5t#o$ a4out t'" 5o5ulat#o$ 4"#$% &a)5l"7. T'" ua$t#ty -

7"&c#4"& t'" )a%$#tu7" of 7#&5"a$cy 4"t8""$ t'" T'"oy a$7 o4&"@at#o$. If -< t'#& )"a$&

t'at o4&"@"7 a$7 "65"ct"7 f"u"$c#"& co#$c#7". G"at" t'" @alu" of - t'" %"at" 8oul7 4"

t'" 7#&c"5a$cy 4"t8""$ o4&"@"7 a$7 "65"ct"7 f"u"$cy. T'" fo)ula fo co)5ut#$% - #&

(O / E - E.

NU++ H,POTHESIS 8" 8#ll a&&u)" t'at t'"" #& $o 'a4#t of &)o!#$% a)o$% I$7#a$

"6"cut#@"&

A+TERNATIVE H,POTHESIS/ 8" 8#ll a&&u)" t'at t'"" #& 'a4#t of &)o!#$% a)o$% I$7#a$

"6"cut#@"&

If Ta4- Cal - Null Hy5ot'"&#& 8#ll 4" acc"5t"7.

If Ta4- W Cal - Null Hy5ot'"&#& 8#ll 4" R"9"ct"7.

O9>er=ati-n> - te re>-ndent>F/

. No. A B C D total

- >: -? < :<

:- :<: - ; : :<

:= :-Q :? < :<



1

Total -?- :< =? : <

E:e;ted =a.<e

. No A B C D ?.== ;.;; :-.== <.==

:- ?.== ;.;; :-.== <.==

:= ?.== ;.;; :-.== <.==

:?:.QQ :=Q.Q> =;.QQ <.QQ

Ci/S<are Te>t ,-r -ti-n A

. No. O E (O / E - (O / E - E

- ?.== -=.<< .<Q:- :<: ?.== :Q<?.<; ==.-;

:= :-Q ?.== :=;.> >Q.Q

:-;.Q

Ci/S<are Te>t ,-r -ti-n B

.No. O E (O / E - (O / E - E

>: ;.;; ::?Q.-= -.-?

:- - ;.;; -:.?: <.;

:= :? ;.;; >?Q.?: :>.>

.>

Ci/S<are Te>t ,-r -ti-n C

. No. O E (O / E - (O / E - E

-? :-.== -:.-< :?.

:- ; :-.== <.<; =.-:= :-.== ;Q.=> .;-

-;.=:

Ci/S<are Te>t ,-r -ti-n D



1

.No. O E (O / E - (O / E - E

< <.== <.:< <.<<=

:- : <.== <. :.=;

:= < <.== <.:< <.<<=

: <.QQ <.; :.=;

DEGREE O, ,REEDOM

= (C-1) (R-1) (=/: (/ :

-X=

;

CHI SQUAREF / (O / E - E

Fo all t'" o5t#o$& C'# Sua" (:-;.QY.>Y-;.=:Y:.=; :QQ.:QAt l"@"l of &#%$#f#ca$c" @alu" of ta4ulat"7 t #& :-.=Q- at ; 7"%"" of f""7o).

S#$c" #t #& l"&& t'a$ calculat"7 t &o $ull 'y5ot'"&#& 8#ll 4" "9"ct"7.

A$7 Alt"$at" 'y5ot'"&#& 8#ll 4" acc"5t"7.

,INDING

: >; "6"cut#@"& 8a$t to 4a$ o$ 5o7uct#o$ of c#%a"tt".

- ;- "6"cut#@"& &tat &)o!#$% #$ t'" a%" :/-< y"a&.

= A& 5" t'" "&ult >.;? "6"cut#@"& &)o!" 7u" to t"$7..

Mo&tly 5"&o$ 5"f"& %ol7 fla! c#%a"tt" a$7 lo@" fla@o #$ c#%a"tt".

A& 5" "&ult >.;? "6"cut#@"& 8a$t to &)o!" #$ t'" &)o!#$% o$".

; A& 5" t'" "&ult >:.== "6"cut#@"& ty to a@o#7 &)o!#$% #$ fo$t of fa)#ly.



1

? Q "6"cut#@"& $ot allo8 t'"# l#f" 5at$" to &)o!" a$7Q-"6"cut#@"& $ot allo8 t'"#

!#7& to &)o!".

> A& 5" t'" "&ult Q< "6"cut#@"& &ay& t'at t'"y !$o8 a4out t'"# 4a$7 fo) t'"# f#"$7&

. Q A& 5" t'" "&ult >.;? "6"cut#@"& &ay& t'at t'"y 5"f" &)o!#$% #$ t'" &)o!#$% o$".

:< A& 5" t'" "&ult ;?.== "6"cut#@"& &ay& t'at &)o!#$% #& t'" 4"&t &ouc" of "7uc#$% &t"&&.

CHA+TER/0

CONCLUSION

I$ N"8 D"l'# No#7a G. No#7a R"%#o$

T'#& "&"ac' #& actually $ot a )a!"t#$% "&"ac'. T'" "&"ac' #& 4a&"7 o$ t'" co$c"5t#o$ a$7

5"c"5t#o$ of I$7#a$ "6"cut#@"& a4out t'" &)o!#$% o t'"# 'a4#t. 3" fac"7 @a#ou& l#)#tat#o$& #$co$7uct#$% ou "&"ac' t'at #& SMOKING AMONG INDIAN EECUTIVES. 3" 'a@" ou

l"@"l 4"&t to f#$7 out t'"# @#"8& "%a7#$% &)o!#$% #$ NCR "%#o$. 3" 'a@" a %"at "65"#"$c"

8'#l" co$7uct#$% t'" "&"ac' 4"cau&" 8" ca)" to )""t )a$y co5oat" 5"&o$al#t#"& a& 8"ll a&

5#@at" ")5loy""& #$ @a#ou& f#"l7& a$7 coll"ct#$% t'"# @#"8& "%a7#$% t'" "&"ac'. 3" @#&#t)a$y 5lac"& l#!" SHASTRIPARK ROHINI PITAMPURA +AMINAGAR KARO+ BAGH

PATPARGANJ MA,UR VIHAR NOIDA a$7 GREATER NOIDA.

A$alyt#cal tool& of "&"ac' a" 7"f#c#"$t a$7 ca$t %#@" u& 5"c#&" #7"a "&5"c#ally o$ t'"

4"'a@#oal a& a&5"ct. 3" 'a@" co)5l"t"7 ou "&"ac' 5o9"ct #$ 8'#c' t'"" a" )a$y '"l5#$%'a$7& #$@ol@"7. I$&5#" of f"8 l#)#tat#o$ 8" fou$7 t'" "&"ac' #& a c'all"$%#$% a$7 fu#tful. It&

%#@"& u& "$ou%' !$o8l"7%" of t'" co5oat" 5"o5l" co$c"5t#o$ a4out t'" @a#ou& 7"5at)"$t.



1

CHA+TER/2

SUGGESTION

To7ay& cu&to)" c"$t""7 )a!"t 'a& )o" c'o#c" 4"cau&" of t'"# 7#ff""$t 'a4#t

o5#$#o$& 5"c"5t#o$ 5"&o$al#ty "tc. T'"y 4"co)" 7y$a)#c. H"$c" t'" 4"'a@#o c'a$%"& 7ay 4y

4ay. So o$ t'" 4a&#& of t'" f#$7#$% of t'#& "5ot 8" 8oul7 l#!" to %#@" follo8#$% &u%%"&t#o$0

(: C#%a"tt" #& #$9u#ou& fo '"alt' )a$y of 7"c"a&" l#!" ca$c" a" a#&#$% 7u" to t'" c#%a"tt"&o %o@"$)"$t &'oul7 4a$ o$ 5o7uct#o$ of c#%a"tt".

(- B"lo8 5o@"ty l#$" 5"&o$ a" &5"$7#$% &o )uc' )o$"y o$ &)o!#$%.&o %o@"$)"$t &'oul7

5o@#7" l#c"$&" to &al" c#%a"tt".

(= So)" "l")"$t l#!" $#cot#$" a" u&#$% #$ t'" 5o7uct#o$ of c#%a"tt" 8'#c' #& 'a)ful fo

'"alt'. So %o@"$)"$t &'oul7 4a$ to u&#$% t'"&" "l")"$t.

( 8" 8a$t to &ay t'at t'" 5"&o$ 8'o 4"lo$% t'" t""$ '" &'oul7 a@o#7 t'" &)o!#$%.



1

CHA+TER/4

BIB+IOGRAPH,

ANNEURE

3ORD OF THANKS

+IST OF RESPONDENTS



1

BIBLIOGRA+H5

BOOKSF

K-t.er +i.i $Marketing 8anage8ent #

Beri G#C $Marketing re>ear;#

Sar8a D#D $Marketing re>ear; # B-d$ W# Harer$ Marketing re>ear;#



1

ANNE7URE

MARKETING RESEARCH +RO3ECT“S8-king a9it a8-ng Indian E:e;<ti=e>”

D"a S#Ma7a)

3" D#t"&' A%a8al * D'a$a$9ay !u)a Du4"y &tu7"$t& of PGDBM of I&'a$I$&t#tut" of Ma$a%")"$t * T"c'$olo%y G"at" No#7a a" co$7uct#$% )a!"t#$% "&"ac'

5o9"ct T#tl#$%#

“S8-king Ha9it a8-ng Indian E:e;<ti=e>”

K#$7ly "6t"$7 you co/o5"at#o$ #$ f#ll#$% u5 t'#& u"&t#o$$a#" a$7 "$a4l" u& to co$7uct t'""&"ac' &ucc"&&fully. 3" 5o)#&" t'at t'" #$fo)at#o$ %#@"$ 4y you 8#ll 4" !"5t co$f#7"$t#al.

+ERSONAL IN,ORMATION

NAME.AGE

OCCUPATION0 ..

ADDRESS...



1

MOBI+E NO.. E)a#l ID.

QUESTIONNAIRE

:. 3'at 4a$7 7o you &)o!"La Gol7 Fla!" ( 4 3#ll& ( c Fou Sua" ( 7 A$y ot'" (

-. Fo) 8'#c' a%" you &tat"7 &)o!#$%La :</: y"a& ( 4 :/-< y"a& ( c -</- y"a& ( 7 -/=< y"a& (

=. 3'"" 7o you oft"$ &)o!"L

a Ho)" ( 4 S)o!#$% o$" A"a ( c Pu4l#c Plac" ( 7 Roo) R"c"at#o$(

. Ho8 7o you !$o8 a4out you 4a$7L

a TV ( 4 F#"$7& ( c N"8&5a5" ( 7 Ra7#o (

. Ho8 )a$y c#%a"tt"& you &)o!"co$&u)" #$ a 7ayL

a :/ ( 4 /:< ( c Mo" t'a$ :< (

;. A" you a8a" a4out 'a)& of &)o!#$% aft" 5#$t#$% a 8a$#$% &tat")"$t o$ 5ac!"t of

c#%a"tt"&L

a ,"& ( 4 No (

?. Do you t'#$! t'at #$c"a&#$% 'a4#t of yout' &)o!#$% aff"ct t'" &oc#"tyLa ,"& ( 4No ( c Ca$t &ay (

>. I& t'"" a$y ot'" 5"&o$ &)o!#$% #$ you fa)#lyL

a ,"& ( 4 No (

Q. 3'#c' facto& #$flu"$c" you to &)o!"L

a A7@"t#&")"$t ( 4 T"$7 ( c F#"$7 c#cl" 7 Soc#"ty (

:<. 3#ll you allo8 you !#7& to &)o!"L

a ,"& ( 4 No (

::. 3#ll you l#f" 5at$" &)o!"L

a ,"& ( 4 No (

:-. Ho8 )uc' 7o you a%"" 8#t' t'" &tat")"$t t'at &)o!#$% #& 4"&t &ouc" of "7uc#$%

&t"&&L

a Sto$%ly a%"" ( 4 A%"" ( c D#&a%"" ( 7 Sto$%ly 7#&a%"" (



1

:=. Do you "al#" a5at fo) &'o8#$% '"alt' co$c"$ o$ c#%a"tt" 5ac!"t a$y ot'"

5o%a))" &'oul7 lau$c' 4y %o@"$)"$t to &to5 &)o!"La A%"" ( 4 D#&a%"" ( c Ca$t &ay (

:. Do you &)o!" #$ fo$t of fa)#ly )")4"&La ,"& ( 4 No (

:. 3'#c' facto )ot#@at"& you to 5uc'a&" t'#& 4a$7La P#c" 4 A@a#la4#l#ty ( c Pac!a%" ( 7 Fla@o (

“THANK%S ,OR 5OUR KIND CO/O+ERATION”

WORD O, THANKS

At t'" "$7 8" 8oul7 l#!" to t'a$! all t'o&" 8'o 'a@" 7#"ctly o #$7#"ctly '"l5"7 )" to co$7uct

t'" &u@"y a$7 co)5l"t" t'#& 5o9"ct &ucc"&&fully.

3" 8oul7 al&o l#!" to t'a$! all t'" "a7"& 8'o 8oul7 &tu7y t'#& 5o9"ct. 3" "u"&t t'" "a7"&

to l"t u& !$o8 t'" )#&ta!"& 8" 'a@" co))#tt"7.

T'a$! ,ou.

DITESH AGAR3A+ENR0 / :?<--



1

LIST O, RES+ONDENTS



1

S., ,a#e

A$e Address o((uation /o'ile no #ail-d

1 /ahesh A$aral 26 Shastri &ark #loyee9310024

94!a$aral.#ahesh0o#

2 )akesh Sin$h 31 a:#i ,a$ar

Finan(ial

/ana$er

742!176

012

3 o$eshAyaldasani 24 *u$hlaka'ad

/arketin$/ana$er

9711039!

yo$esh.ayaldasan#

4 )ehan A;ta' 26 Shastri &ark #loyee999909

166

hiren <hul'e 27 Shastri &ark #loyee7!3!322

!29

6 A'hishek =ansal 26 Shastri &ark #loyee9!71!73

949

7 *an5eer Ala# 27 Shastri &ark #loyee!01011

721

! ,ishant Shah 2! Shastri &ark #loyee9!99146

27!

9A'hishekhauhan 27 Shastri &ark #loyee

9!117204!

10 &ra#od 32 =adarur Sales /ana$er9999!

!67

11 hru5 30 =adarur Sales :e(uti5e993072

397

12 A'hishek utta 24 Shastri &ark #loyee9971316

476

13/aha'eer&andey 32 elhi

So;taren$ineer

997122171 #aha'eer7!98y

14 /ahesh Sin$h 3 )ohini/arketin$/ana$er

9!110!6271 #ahesh04sin$h8

1 Gun>an Sin$h 29 )a>ouri Garden =usiness#an9999!!9

3!3

16 /an#ohan Sin$h 24 South ? :e(uti5e9016

29 #an#ohan8$#a

17 Ashini 30 )ohini n$ineer99!019

666

1! Santosh <u#ar 2! /an$oluri We' esi$ner!!066!6

620santosh<u#ar1238yahoo

19 Gaura5 2 <arol =a$h #loyee9!73!1

16

20 ili 27 <arol =a$h #loyee!!26307

721

21 Alok A$aral 2! a#una +ihar #loyee9!107!

107

22 &ra'hash Sin$h 4 Shali#ar =a$h =usiness#an9911629

141

23Su#endra <r

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“liqour habits among mba student”

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