LIP Care CreamA famous actress once said that if she could only bring one cosmetics, she would choose lip care creams.

Made by:Yaffa, DaphneMichelle, Sophie

OutlineThe HISTORY of the oldest brandCURRENT TRENDThe IMPORTANCEThe marketing INVESTIGATION CONCLUSION

The HISTORY of the oldest brand

GuerlainBaume De La Ferte Lip Balm Appearing in 1878, this oldest lip care cream was made by wine. At first, it was a kind of nursing product. Then, it was transformed into another kind of care cream which was aimed at lips.

History In 1828, Guerlains founder, Pierre-FrancoisPascalGuerlain, opened his first specialty store.

CURRENT TREND

External designCylinder shape Lip shapeMacaroon shapeCherry shape

Diverse functionsKeratin exfoliatingWhitening ColorSunscreen

More flavorsOrange flavorwith vitaminCherry flavorAloe

The IMPORTANCE

Myth Rumor has it that, we cannot rely on lip care creams too much. Because once you stop using it, your lips will feel dry. Thus, you may compress lips instinctively. The more you compress your lips, the drier it will become.

TruthDo not have sebaceous glandsCannot produce fatHave thin stratum corneumDo not have poresBe bad at self-repair

Truth So, lips crack has nothing to do with using lip care creams repeatedly.

Marketing INVESTIGATION

QuestionnairePie chart 1 Today what we talk will deal primarily with an investigation about lip care cream of teenagers. This is about what will be teenagers priority when they choose lip care creams.

Chart1

0.5

0.37

0.06

0.07

Females

Sheet1

function50%

frageance37%

color6%

appearance7%

Chart1

0.6

0.27

0.05

0.07

Boys

Males

60%

Sheet1

Boys

function60%

fragrance27%

color5%

appearance7%

QuestionnairePie chart 2 In terms of function, we have a further investigation. Lets see the pie chart. Apart from basic function, what other functions do they want?

Chart1

0.6

0.14

0.26

Males

Sheet1

eatable60%

combination14%

waterproof26%

Chart1

0.35

0.33

0.32

Females

Sheet1

eatable35%

combination33%

waterproof32%

100%

InterviewAn interview with a seller

To let everyone know further about lip care cream, we visit a seller of lip care cream who works in Watsons. Lets redemonstrate the conversation between us and the seller.

Q&A(1) The priority(2) Male customers(3) Healthy lip(4) Current trend(5) Advice(1) $$$(2) they care their lips(3) wont peel & red(4) younger and younger(5) female adult, children and others

CONCLUSION

Lip care cream is now essential to our lives.

The End

*******************