lionbridge gmo global search marketing solution brief
DESCRIPTION
Poor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to other countries. The main reason? Keywords and text ads are simply translated instead of built for the local market.TRANSCRIPT
globalmarketingops.com/contact© 2011 Lionbridge
TRANSLATION IS THE PROBLEMPoor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to other countries. The main reason? Keywords and text ads are simply translated instead of built for the local market.
LOCALIZATION VERSUS TRANSLATIONPeople don’t think of a search term in a foreign language, translate it in their head and search on that term. Instead, they pick a native language term that may have no relation to those derived only from translation.
Lionbridge’s Search Marketing Localization combines in-market human experts with automated suggestion tools to develop highly-relevant localized keywords to support your global campaigns.
Our clients are achieving between 20%-300% increase in conversions by moving to localization from human or machine translations.
Global Search Marketing: A Single Solution for Building Highly-Relevant Localized Keywords
Improve performance of international search campaigns
SOLUTION BRIEF
Lionbridge’s Search Marketing Localization is exactly what we’ve been looking for to deliver better results for our clients. Our deployed clients have seen significant campaign uplifts over human and machine-generated alternatives.
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”Akin Tosyali, Director of Online Acquisition, Merkle
MachineTranslation
HumanTranslation
Localized
Conversions
Time
Localization outperforms human and machine translation
WHERE TO START
SOLUTION HIGHLIGHTS
Pick a campaign to run as a test and make us prove the value to you. We will provide machine and human translation and localized keywords to enable you to track the performance difference across all three approaches. We will run this test at the same cost as your current provider.
To learn more, visit globalmarketingops.com/contact
+ Fast turnaround time: We provide turnaround times in days, not weeks
+ Platform integration: Our solution integrates with the top ad spend platforms to make it easy to extract base campaign information and load back localized data for all markets
+ Single global partner: We cover over 100 languages and 70 countries, so no request is unusual for us. There is no need for numerous separate vendors across your global offices