linp service disrupting reward point...

© 2019 MTFS Limited.(HK)1

LINP Service

Disrupting Reward Point Services


Reward Points Constitute a Major Market in Japan

95.8％Percentage of People Using Point Cards①

20.9Average Number of Cards per Person②

¥1,797,000,000,000Size of Market for Reward Points③

Japanese People Love Points

①Source：https://www.ccc.co.jp/news/2017/20170208_005353.html （February 8, 2018）②Source：http://www.am-one.co.jp/warashibe/article/chiehako-20180713-1.html （July 13, 2018）③Source：https://www.yano.co.jp/press-release/show/press_id/1918 （July 12, 2018）

https://www.ccc.co.jp/news/2017/20170208_005353.html

http://www.am-one.co.jp/warashibe/article/chiehako-20180713-1.html

https://www.yano.co.jp/press-release/show/press_id/1918


Point Cards on Smartphones

Major Companies’ Own Points Apps

As a result of the popularization of smartphones, point cards are evolving into smartphone apps.

These apps are attracting users with formats that allow for their use while stimulating their users’ fondness for games of chance.

Shared Points Apps


Popularization of Smartphone Payment ServicesAs a result of the rapid increase in the acceptance of mobile payment apps and the popularization of their use, the hurdles preventing smartphones from being used to make payments are being overcome. Similarly, an environment is emerging in which people are getting used to dealing with coupons and points on their smartphones.

This project will raise our profile as a provider of solutions in the field of marketing and promoting sales in stores, without directly competing in the competitive market for payment services.

Retail Pay app Retail marketing app

Only One


Disrupting Point Services

Legacy Point Services

Unable to attract new customers

Able to attract new customers

High costsBasic service free

（freemium）

×No performance-based AD

The first point service in Japan that can both attract new customers and retain existing customers

〇Performance-based AD


Attracting New Customers

＋

Retaining Existing Customers

＋

Blockchain

Loyalty program,

Influencer marketing,

New customer development and

PandroytyPandroyty：Name for the tokens issued by this project


How will this be realized?

Acquire points from store ・Acquire points by introducing friends

・Acquire points when friends introduced

to the service buy things

・Acquire points by sharing coupons on

social media

・Acquire bonus points at stores visited for

the first time

It will be realized by means of mechanisms to expand the user base and through social media

Legacy Point Programs

© 2019 MTFS Limited.(HK)

Ways to Receive Points

8

①Obtain a store’s coupon

②Receive bonus points when you

patronize a store for the first time

③Receive points by

continuing to visit the store

④Receive points by

forwardingcoupons to friends or

followers on social media


Ways to Use Points

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・Use points for

point coupon purchases

・Exchange points for tokens

・Use points when paying

for things at stores

・Exchange points for another

company’s points on point exchange websites

・Use points on games

PDRY TOKEN


Development Through Smartphone Apps

10

Pass coupon・Apple Wallet・Google Pay(Released)

PDRY wallet app(Released)

Point app(In development)

Users Stores

Point issue

Swap points and cryptocurrency

Shop app(Released)

Followers/Friendspost couponson SNS

coupon issue


Companies, Stores, and Restaurants That Will Introduce the Service

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Nakameguro sai（izakaya）TOKYO

Gojiraiwa kanko（Cruise Agency）HOKKAIDO


AppendixCurrent issues relating to promoting sales at stores (according to survey data)We considered solutions to these issues from the standpoint of a point serviceWhy is there no service that can perform both of these functions? Let’s consider the following representative market players:How will we offer this service?Important steps to implement this serviceExamples of the benefits to participating storesExamples of the benefits to usersOpportunities in the Market①Opportunities in the Market②Size of Market（Japan）Size of Market （Worldwide）Foreign countries to be focused on and their populations and smartphone market penetration ratesService and Fee Structure（planned）Assumed target industriesRoadmap, 2019

Analysis of Competition（Japan）System ImageProduct Introduction①Product Introduction②Product Introduction③Product Introduction④Strategic PartnersMajor Team MembersThis project will achieve three firsts for Japan Appendix①Appendix②


Concerned about attracting customers：98.1％

Interested in cultivating repeat customers： 58.8%

High financial burden associated with conducting advertising：48.3%

Little or no time or opportunity to conduct advertising：17.4%

No one in charge of conducting advertising：15.9%

Interested in how to use social media effectively：51.3%

Can we not implement a service that is low cost and easy to use and that can both attract new customers and retain

existing customers/cultivate repeat customers？

98.1％ of managers are concerned about attracting customersSource：”Restaurant Research”https://www.inshokuten.com/foodist/article/4744/

48.3% say “the financial burden associated with conducting advertising is high”17.4% say they “have little or no time or opportunity to conduct advertising”15.9% say “there is no one in charge of conducting advertising”Source：The Tokyo Chamber of Commerce and Industryhttps://www.tokyo-cci.or.jp/soudan/inshoku/chosa_kekka/https://www.tokyo-cci.or.jp/soudan/inshoku/pdf/hokokusho_04.pdf

58.8% are interested in “cultivating repeat customers”51.3% are interested in “how to use social media effectively”Source：Survey on “The Prevalence of the Use of IT Tools in Restaurants” https://www.inshokuten.com/research/result/83Survey carried out from December 25, 2018, to January 6, 2019

Current issues relating to promoting sales at stores (according to survey data)


We considered solutions to these issues from the standpoint of a point serviceIf we consider how to cultivate repeat customers, introducing a point service is the most suitable method. The hurdles to overcome in introducing point services (which have already become widespread) to consumers are considered to be low. However, considering the issues raised by stores, there is a need for them to attract new customers. The cost of advertising in order to attract new customers is high. For example, in the case of print media (such as free newspapers), fees for advertisements are in most cases not based on results but are in the form of fixed listing fees, so in the case of small-scale retailers, it is difficult for them to continuously place advertisements.

Attracting new customersRetaining existing

customers

Can be achieved with a point service

Cannot be achieved with a point service

At present, there is no service that can perform both of these functions at the same time

Examples of point service tools:Point service providers（T-POINT, Ponto, etc.）

Examples of tools to attract new customers:Online media（Tabelog, Gurunavi, etc.）Free newspapers（Hot Pepper, local magazines, etc.）


Why is there no service that can perform both of these functions? Let’s consider the following representative market players:

How about point service providers（e.g., T-POINT, Ponta, etc.）?If an existing point service enterprise were to develop this kind of service, it would be difficult for them to approach the long tail of small and medium-sized businesses (particularly, small-scale businesses) about having to modify their existing (telecommunications) terminals and substantially alter their original business models, since they have high cost structures to begin with. Furthermore, they do not have the knowhow to attract new customers.

How about online media（e.g., Tabelog, Gurunavi, etc.）？Since their business models largely depend on fixed advertising fees for online listings, it is thought to be extremely difficult for them to convert their business model to a pay-per-success model going forward.

How about free newspapers（e.g., Hot Pepper, regional free newspapers, etc.) ? To the extent that they charge listing fees, they rely on the same business model as online media, so it is difficult for them to transition to a pay-per-success model. Moreover, there is also the factor that they will have difficulties if the cost-effectiveness becomes clear.

At present, we would like to take the lead in entering a market which the major market players cannot immediately enter, by means of new ideas and

devices


How will we offer this service?By making use of smartphones, points will be awarded to users who participate in the service when patronizing their regular stores. In addition, by providing various incentives (points) for users to send customers to new stores and forward coupons to their friends and followers on social media, we will replace the advertising media with the users themselves and receive the benefit of their influence. In this way, we will aim to enable stores to attract customers and promote their businesses at a low cost, without having to pay steep advertising fees to media companies. In addition, we will include an option for points to be exchanged for a listed cryptocurrency (issued by this company), thereby converting them into something without a validity period and which can be used to store value.

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Until Now

・High costs

・It takes time to correspond with various intermediaries

・It is difficult to pay based on results

Our Plan

・Moderate costs

・The process is simplified by only having to rely on our company

・It is possible to pay based on the results of advertisements

It will become possible for stores to attract new customers at a low price, while also retaining existing customers

Illustration of the reduction of media costs: “Until Now” and “Our Plan”

Customer Access the media through Storemedia companies

(high advertising fees)

Access store information viasocial media and word of mouth

StoreCustomer


Important steps to implement this service①Increasing the number of participating users

We will need to increase the number of users,

who will take over the role of the media.

→We will introduce a new mechanism whereby,

when a person introduces their friends, points will

also accrue to that person when the friends that they

have introduced earn points.

②Increasing the number of stores using the service

We will need to rapidly increase the number of stores who

use the service.

→We will offer a plan which will enable them to start for

free (freemium).

→We will also introduce a mechanism whereby both users

and stores can earn points by introducing participating

stores and can apply them to making payments.

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We will introduce a unique marketing technique (with similarities to guerilla marketing) that the existing market players have not introduced

and will aim for rapid market expansion


Examples of the benefits to participating storesBy means of this new service, they will be able to engage in costly marketing activities in a cost-effective manner

・They will be able to attract new customers and retain existing customers by means of a single service

・They will be able to place advertisements on a pay-per-success basis (affiliate marketing, or payment of advertising fees in accordance with results) and without having to incur high costs

・By paying a moderate use fee for the point service, they can expect the patronage of existing customers to continually increase

・It will become easier to run stores, as they will not have to take the trouble to place advertisements in various media


Examples of the benefits to usersIn contrast to traditional point cards, there are various benefits and a broader appeal

・They will earn points through shopping

・They will earn points when they post a coupon on social media and someone downloads the coupon onto their smartphone

・They will earn bonus points the first time they patronize a store

・They can exchange accumulated points for cryptocurrency (and the validity period of the points will thus become inapplicable)

・They can gift the cryptocurrency obtained by exchanging points to their friends

・When friends whom they introduced earn points, they will also earn points

・They can exchange points for other companies’ points (through other companies’ point exchanges, etc.)

45.2％ of restaurant patrons desire “information about discounts, including in the form of coupons” Source：”Survey on the actual state of dining out at local restaurants,” which surveyed 1,000 men and women from age 20 and above and 100 owners of individually owned restaurantshttps://kyodonewsprwire.jp/release/201710277281


Opportunities in the Market①Because of the trend toward “multipointification,” it is now commonplace for the same store to issue multiple types of points, and the hurdles to overcome in introducing them are low

There are limitations to a store’s own points, so stores will introduce a variety of point services. We will enter the age when consumers will choose what points they will

receive.

Shared Point Companies’ Vision of the Future: Proliferation of Shared Points and Continuing Multipointification October 5, 2016（Nomura Research Institute）

The state of shared point enterprises: the appearance of enterprises granting permission to multipoint systems. Permission has been granted for the adoption by affiliated stores of multipoint systems involving Rakuten Points and d POINTs. Cases in which permission has been granted in substance to multipoint systems involving T-POINTs and Ponta points have also begun to appear.

http://bit.ly/2NDKgkB

CCC’s Position Becomes Weaker Due to Multipointification, as FamilyMart to Sell Its Shares in Tpoint JapanJanuary 21, 2019

Through the reporting of Nikkei xTECH/Nikkei Computers, it has come to light that FamilyMart is considering selling its shares in the company that operates the shared points known as “T-POINTs.” This was triggered by the solidification of FamilyMart’s plan to use Rakuten’s and NTT Docomo’s shared points, in addition to T-POINTs. As the introduction of multiple types of points by a company, or “multipoint,” gathers momentum, it is possible that the dynamics of the shared point industry will be completely changed.

https://tech.nikkeibp.co.jp/atcl/nxt/column/18/00001/01549/

“FamiPay” Aims for MultipointificationFebruary 11, 2019

With FamiPay, it will become possible to confer, and pay for things with, NTT Docomo’s d POINTs and Rakuten’s Rakuten Points, in addition to T-POINTs. FamiPay aims for such multipointification, allowing multiple types of points to be used.

https://newswitch.jp/p/16441


Opportunities in the Market②As a result of the rapid increase in the acceptance of payment apps and the popularization of their use, the hurdles preventing users from using smartphones to make payments are being lowered, and, similarly, an environment is emerging in which people are becoming used to using coupons and managing points on their smartphones

Managing coupons and points on smartphones by means of QR codes will become commonplace


Size of Market（Japan）Since this service does not yet exist, we are citing the sizes of a range of assumed target markets

・The market for affiliate marketing: ¥293.3 billion（up 112.2％ from the prior fiscal year）https://www.yano.co.jp/press-release/show/press_id/2055

The domestic market for affiliate marketing for fiscal year 2018 is forecast to be ¥293.3 billion, an increase of 112.2% fromthe prior fiscal year and is predicted to reach ¥536.8 billion in fiscal year 2022

“Budget increases for affiliate marketing and market penetration by means of the diversification of internet usage will lead to market expansion”

The domestic market for affiliate marketing for fiscal year 2018 is ¥293.3 billion, an increase of 112.2% from the prior fiscal year

・The market for point services: ¥1.8 trillion （up 105% from the prior fiscal year）（The aggregate monetary value of points issued is estimated to be, in actuality, several tens of billions of yen）

https://www.yano.co.jp/press-release/show/press_id/1918

The size of the domestic market for point services expanded to ¥1,797,400,000,000 in fiscal year 2017

“More enterprises adopting multipoint using shared points”

・The O2O（Online to Offline）market: ¥13.5 billion（up 225% from the prior fiscal year）https://www.exchangewire.jp/2018/07/25/news-cyberagent-o2o/

In this survey, O2O marketing is defined as “online marketing in which a company with stores or a company that uses stores as sales channels places advertisements on the internet as a component of promotional activities aimed at promoting the sale of their own merchandise or services, measuring store patronage, or offline CPA (an indicator of return on investment using CRM data in which sales to customers actually visiting stores are set as conversion) as an indicator of the effectiveness of advertising.”The size of the market is anticipated to be ¥13.5 billion in 2018 and is forecast to be ¥161.1 billion (12 times that amount) in 2023.

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Size of Market （Worldwide）Since this service does not yet exist, we are citing the sizes of a range of assumed target markets

・The market for affiliate marketing:

6.8 billion dollars（approximately ¥700 billion）Source:https://www.tradedoubler.com/pl/blog/top-global-trends-in-affiliate-marketing-for-2019/

Affiliate marketing is one of the most exciting disciplines in digital marketing. It is predicted to be a 6.8 billion dollar industry in 2020

・The loyalty management market: 2,617,000,000 dollars(approximately ¥280 billion)

（average annual growth rate of 23.3%）Source:https://www.mordorintelligence.com/industry-reports/loyalty-management-market

GLOBAL LOYALTY MANAGEMENT MARKET - GROWTH, TRENDS AND FORECASTS (2019 - 2024)

The global loyalty management market was valued at USD 2617 million in 2018 , and is expected to reach a value of USD 9280 million by 2024, at a CAGR of 23.3% over the forecast period (2019-2024). The market is segmented by Solution (B2C, B2B and Corporate), Industry Vertical (BFSI, Travel & Hospitality, Consumer goods & Retail), Deployment (On-Premise, On-Demand) and Region - Growth, Trends and Forecasts (2019 - 2024)

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Foreign countries to be focused on and their populations and smartphone market penetration rates

24

We will expand the service with a focus on Southeast Asia, where the average age is low and populations are increasing. We will increase the

value of the brand by having it represent international shared points. We would like to become one of the options for promoting sales before the level

of store sales promotion increases and store marketing gains momentum


Service and Fee Structure（planned）We will introduce the service as a freemium service（start easily for free, then pay a fee based on the level of use)

●Free (with certain functions restricted)

●Monthly use fee （flat rate）

・Use fee for pass coupon service

・Use fee for p-point service

●Pay-as-you-go

・Fee for issuing points

・Pay-per-success advertising （based on customers sent to a store）

・Pay-per-success advertising （based on coupons installed）

・Advertisement via in-app messages (advertising to application users）

25

Using our freemium business model, we will aim to diversify our earnings by offering a variety of advertising services while

continuing to increase our recognition in the marketplace


Assumed target industriesWe will target brick-and-mortar stores in a variety of industries

・All locations of various chain stores/restaurants

・Hair salons

・Aesthetic salons

・Nail salons

・Spas

・Ramen restaurants

・Restaurants （Italian, French, fast casual, etc.）

・Cafes

・Confectionary stores

・Gas stations

・Used/secondhand goods

・Chiropractic, massage

・Car dealerships

・Flower shops

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・Real estate

・Pet stores

・Variety stores

・Apparel

・Print shops

・Home delivery services

・Dental offices

・Concert venues and event spaces

・Marketplaces

・Market stalls

・Mobile catering

・Commercial facilities

・Domestic services (delivery, cleaning,

repair, etc.)


Roadmap, 2019

27

Q1

Q２

Q３

Q４

・Release of passcoupon issuing app (March 2019)

・Release of PDRY exclusive wallet app (March 2019)

・List cryptocurrency on LATOKEN exchange（Estonia）（January 2019）

・Release app aimed at p-point users (Aug 2019)

・List cryptocurrency on Canadian and South Korean exchanges（March-April 2019）

・Commence development of a data management system using private blockchain (July 2019)

・Commence offering a platform for issuing local currency aimed at local governments (July 2019)

・Commence pay-per-success

(based on coupon distribution) advertising service (October 2019)

・Commence in-app message advertising service (November 2019)

・Commence pay-per-success (based on store patronage) advertising service (December 2019)


Analysis of Competition（Japan）

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We will aim to possess unique capabilities not possessed by the existing market players and receive the support of both users and stores

LINP Tpoint tabelog LINE@ hotpepper google search

Point issue function ○ ○ △ ○ ○ ×

New customer acquisition function ○ △ ○ △ ○ ○

Existing customer retention function ○ ○ △ △ △ ×

Coupon effect measurement ○ × × × × ×

Performance-based advertising fee ○ × ○ × × ○

Store customer affiliate function ○ × ○ × × ×

Coupon distribution affiliate function ○ × × × × ×

Cryptographic currency exchange ○ × × × × ×

Users get points by referral to friends ○ × × × × ×

Automatic sales promotion by artificial intelligence (AI) ○ × × × × ×

Usage industry various various restaurant various restaurant various


System configurationWe a creating an architecture which focuses on speed, expandability, flexibility, and ease of use

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User Interface

Database Server

Private Blockchain

Points app, coupon distribution app (for use by stores), cryptocurrency wallet app, etc.

The number of points issued, the quantity of points possessed, and various other data will be managed in real time.Coordination with other point exchange services by API

We will manage data using blockchain


Product Introduction①Pass coupon issuing app （browser-style app)

An app which can distribute coupons to Apple Wallet or Google Pay OS-based wallet apps (the first of its kind in Japan, released)

https://linp.app/


Product Introduction②PDRY Wallet exclusive app （released）

Exclusive wallet for ERC20-compatible tokens（symbol：PDRY）

issued by this project

（Android）（iOS）


Product Introduction③P-point app （in development）

This is an app which users can use to obtain P-points at stores, manage points, and distribute coupons (earning points). The store app can issue points, create messages, and confirm cost-effectiveness, etc.

Image of user app screen Image of store app screen

※Screen images are in development and may be different at the time of actual release.


Product Introduction④A system to automatically promote sales by means of artificial intelligence（in development）This company will collect data concerning the acquisition of points by users, the distribution of coupons (earning points), sales data for various types of industries, data on store patronage (number of visits, time spent, region), coupon response data, etc. Using this data, the system will transmit automatic messages for purposes of promoting sales and automatically transmit coupons.

Example 1Automatically distributing coupons with a good response rate based on the time of day.

Example 2Transmitting messages during the day to users who tend to engage in consumer activity during the day, and transmitting messages promoting night-oriented activities to users who tend to engage in consumer activity at night.

Example 3Inferring from past data the contents of coupons that will make them more likely to be used in stores based on the season, time of day, month, etc. Automatically considering the timing of distribution and distributing coupons to the appropriate users.


Strategic Partners

34

Domestic・ SMS Communications (store introduction, sale)

Overseas・AMC group (Korea) (Mileage point exchange, cryptocurrency exchange)・ Starpay (Hong Kong) (token exchange)・ Vodi (US) (Point exchange, mutual customer support)・ Primelabo (Vietnam) (technology)


Major Team Members

35

Hiakru MiuraAt an ad agency, engaged in developing a decision-making system for advertisements based on viewership data. Following that, went on to engage in planning and advertising at the in-house agency of Honda Motor Co., Ltd.In the year 2000, became involved in Internet advertising and took part in the launch of Overture KK (now Yahoo Japan). One of the co-founders of Searchteria, which was the first in the world to develop mobile listing ads in 2004. He invented and filed an advertisement delivery logic patent.【Publication number】 JP2008-112063 (P2008-112063A) 【Title of the invention】 Information provision system, information provision method and programhttps://www.j-platpat.inpit.go.jp/web/all/top/BTmTopEnglishPage

Keiji TokairinAfter working at a trading firm, enjoyed a career as a tennis instructor before joining a foreign-backed insurance firm.Later went on to take part in the launch of an insurance agency. There, was engaged widely in sales to individuals and large corporations. Also went on to be an advisor to numerous industries, including the restaurant sector, and offer consulting services.After working at an investment company, joined the Pandroyty project. MTFS Limited President and Sales Director.

Nishiyama TomohikoWorked in sales of Li-Ion batteries, then an emergent technology, at the distributor of a major electronics manufacturer.Later went on to engage in the import and sale of food products and product planning. As the concept of influencer marketing was only just getting started, worked in the mid-1980s at a firm that provided matching between corporations and women’s groups, bringing the promotional reach of these groups towards new products and promotional campaigns in an integrated service. Many influencers have contributed to fostering improved relations between Japan and China, with companies and the government both widely adopting female brand ambassadors with significant online reach to aid in inbound and outbound expansion of their initiatives.

https://www.j-platpat.inpit.go.jp/web/all/top/BTmTopEnglishPage


This project will achieve three firsts for Japan （according to this company’s research on March 6, 2019)

①The first ASP service that can create pass coupons and is

compatible with both Apple Wallet and Google Pay

②The first service with which points issued by stores can be directly

exchanged for tokens (coins) issued by this project

③The first shared point service for smartphones which does not

charge an initial fee or monthly use fee

（A fee is charged when points are issued. If no points are issued, there is no fee.）

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We are aiming to take swift action to generate buzz and enter the market before other market players develop similar services


appendixAppendix①

Concerning the benefits of accumulating dataSince this company will collect sales data for various types of industries, data on store patronage (number of visits, time spent, region), and coupon response data, we can provide reference data for store opening strategies which makes use of such data (to the extent consistent with protecting privacy) or as data on regional consumption trends. Alternatively, we think that we will be able to apply it to developing our own company’s services.

Concerning payment servicesWe think that there is currently, in Japan, an excess of players (including domestic and foreign companies) competing in this market and that the present time is unfavorable for entering this market without a fixed economic rationale. Therefore, in terms of the scope of this company’s business, our approach to breaking into the market will persistently be as businesspeople in the field of marketing and promoting sales in stores.

However, since this service will issue points to users, and it is possible to consider points to be virtually equivalent to cash, it will, as a practical matter, be able to used to make payments. It is also conceivable that, in the future, we might expand the service to be a prepaid payment instrument making use of points (it being necessary that the Payment Services Act be applicable). In any case, we must consider expansions of the service after consideration of the users’ convenience and the competitive environment.

Concerning the benefits of issued points having a fixed valueWe can observe cases, in the services provided by other (foreign) companies, in which coins or tokens are granted as a substitute for the point service’s points, but due to changes in value, such a system is difficult to administer when using points. Since this service will issue points which are equivalent in value to one yen (the situation will be different in foreign countries), it will be easy to determine their value when stores use points or coupons are exchanged, and there will be no unnecessary burden when creating or administering coupons.


appendixAppendix②

Concerning the number of usersWe think that all of the users of our points app will become familiar with cryptocurrencies through the service with which this company’s service’s points can be exchanged for cryptocurrencies. Actually, we are planning an architecture in which the points app will be linked to cryptocurrency wallet accounts, and it is possible that the number of users possessing cryptocurrency will approach the number of users of the points app. We think that it will be possible also to cooperate with cryptocurrency exchanges that utilize such a large magnitude of users and develop other businesses.

Estimated number of users of this app

（please refer to the Excel spreadsheet for details):

Conservative estimate：2,500,000 users （by March 2024）

Positive estimate：11,000,000 users （by March 2024）

For reference, the number of accounts at the main cryptocurrency exchanges in Japan 2018（estimated）:Bitflyer: 2 million accounts

Coincheck:2 million accounts

Liquid by Quoine:1.1 Million Accounts

Bitbank: 1.1 million accounts

Fisco (old Zaif):700,000 accounts

BITPOINT:200,000 accounts

GMO coin:200,000 accounts

DMM bitcoin:200,000 accounts

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