links between cr and product and consumer safety
DESCRIPTION
Presentation given at Pirelli Sustainability day in Milan on January 23 2012, to present highlights of Ethical Corporation's recent report on the topic.TRANSCRIPT
- 1. Corporate responsibility and consumer product health and safety:Best practice and emerging issues Toby Webb, Founder/Chairman, Ethical Corporation, Co-Founder, Stakeholder Intelligence
2. Is product safety a corporate responsibility issue?
- At the heart of a companys basic promise to consumers
- Heavily regulated
- Corporate responsibility is about integration: social with environmental and economic
- Benefits across the different pillars from a joined-up approach
3. Research structure
- Survey of Ethical Corporations readership about product safety issues
- Development of assessment methodology covering Research &Development, Processes and Management, Health and SafetyStandards, and Communications
- Review of 15 leading consumer brands, benchmarking publicallyavailable information against our methodology
- Interviews with a selection of companies and industry experts
4. Reader survey: results 5. Reader survey: results 6. Reader survey: results 7. Reader survey: results 8. Reader survey: results 9. Companies and brands benchmarked 10. Findings: Research & DevelopmentR&D leads the way strongest results in this criterion
- Consumer safety occupies a strong position in companies earliest efforts to design and develop their products
- Leading companies from our benchmarking
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- BMW
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- Campbell Soup
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- Ikea
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- Johnson & Johnson
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- LOral
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- Mattel
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- Motorola
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- Novo Nordisk
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- Pirelli
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- Toyota
11. Findings: Processes and Management Health and safety processes a top priority
- Strong results in this area as brands have taken clear steps to integrate consumer health and safety into everyday corporate responsibility activities
- Leading companies from our benchmarking
- BMW
- Campbell Soup
- Ikea
- Johnson & Johnson
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- LOral
-
- Mattel
-
- Pirelli
-
- Toyota
12. Findings: Health and Safety Standards Standards an emerging property
- Internal and external standards, and how they are used and developed, ground corporate approach to consumer safety
- Achieved lowest overall marks in benchmarking
- Leading companies from our benchmarking
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- BMW
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- Toyota
13. Findings: Communications Consumer engagement a strong support role
- Dialogue with consumers and other stakeholders about product safety factors demonstrates recognition of how important this for many audiences
- Leading companies from our benchmarking
-
- Campbell Soup
-
- Ikea
-
- Johnson & Johnson
-
- LOral
-
- Mattel
-
- Novo Nordisk
-
- Pirelli
14. Conclusions Top lessons and trends: Research & Development
- Product safety lifecycle assessment is a basic part of the designprocess
- Analyze health and safety product profile in conjunction withenvironmental and social factors, not in isolation
Processes and Management
- Leave nothing to chance. Product safety demands a rigorous internalmanagement approach, with clear management responsibilities.
- Follow-up processes especially after-sales monitoring must berobust and part of on-going communications.
15. Conclusions
- Collaboration with competitors in the supply chain can powerfullyidentify and address product safety issues
- Advocate for higher standards voluntary or mandatory andimprove ability to meet consumer expectations
Standards
- Use one and two way communication tools to convey product safetyinformation so consumers can find the information they need, whenthey need it
- Be aware of the needs of different groups of consumers and of howthey interact with products
Communications 16. Thank you. Questions?Contact me: [email protected] www.ethicalcorp.com www.stakeholderintel.com tobywebb.blogspot.com