links and seo trust - 7 ps of link building
DESCRIPTION
The 7 P's of link building, including Push, Pull, Publish, Post, Purchase, Pilfer, and Paraphernalia. Presentation given by Blue Horseradish's Larry Chrzan at eMarketing Association's The Power of eMarketing Conference in Baltimore MD on Oct 20, 2010. (c) 2010 Blue Horseradish, www.BlueHorseradish.comTRANSCRIPT
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Build SEO Trust Not Only Links
Blue Horseradish, LLC
Web Marketing and SEOwww.BlueHorseradish.com
@bluehorseradish
484-410-9597
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
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Links: Quick Quiz
I know NOTHING
I know a LITTLE
I know a LOT
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7 Ps of Link Trust
Push
Pull
Publish
Post
Purchase
Pilfer
Paraphernalia© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 3
7 P7 P
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Links: Why Important ?
Helps with Rankings
Generate Web Traffic
It’s Cool to be Linked To
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Links: What’s Important ?
Inbound Links
Internal Links
Outbound Links
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Links: Terminology
Link Juice
Link Popularity
Link Reputation
In-Links
Back Links
Link Love© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 6
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Links: What Counts ?
Quality
Quantity
Relevance
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What is PageRank?
Google’s Measure of Link Popularity
The Green Bar
Larry Page’s Jedi Mind Trick
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Source: Wikipedia
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All Links are Not Created Equal
No Followyourdomain.com
<a href=“http://www.yourdomain.com" rel="nofollow">yourdomain.com</a>
Reciprocal Links
Redirected Links
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All Links are Not Created Equal
Naked Links (DoFollow)
One-Way Inbound Links
URL Links
Image Links
Deep Links
Links with Keywords in the Anchor Text
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Push
Ask Customers
Ask Suppliers
Industry Groups Directories
Local Directories
Good General DirectoriesMaps – Google Maps, Yahoo Local, Bing Maps
IYPs (Internet Yellow Pages)
Review Sites (Yelp, CitySearch)
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Pull – Link Bait
Whitepapers
Blogs
Free Tools
Widgets
Videos
Instructions
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Publish
Guest Blogging
Articles
Wikipedia
Squidoo Lenses
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Post
Digg
Delicious
YouTube
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Purchase
High Quality Directory ListingsThomasNet
Business.com
Best of the Web
Niche Directories
Press Releases
Today’s Session BonusEditor submissions to JoeAnt.com and Skaffe.com
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Purchase
Poor Quality Paid LinksBuy Links
Bulk Directory Submissions
Other Low Quality LinkingLink Farms
Reciprocal Linking
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Will Link for Food
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Pilfer
Mine the Competitive Landscape for Link Gold
Find Good Sites that Link to Competitors
Solicit Links
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Pilfering Tools
Yahoo Site Explorer
OpenSiteExplorer.org
BackLinkWatch.com
MajesticSEO.comhttp://www.webconfs.com/backlink-builder.php
Hubfinder
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Hubfinder
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http://seotips101.com/hubfinder/hubfinder.phpor search for Hubfinder
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Paraphernalia (Tools)
Link Tracking ToolsGoogle Webmaster ToolsSEO Plugin for Firefox: http://tools.seobook.com/firefox/seo-for-firefox.html
MajesticSEO.com
OpenSiteExplorer.org
BackLinkWatch.com
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Paraphernalia (Tools)
No Good Tools for Historical Tracking
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SEO Trust in Links
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Stay in Good Neighborhoods
It’s a Process Get ___ Links per week
Mix It Up
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