linking indian fields to the world presented by: j
TRANSCRIPT
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Promoting sustainable & controlled farming by assuring Traceability, Food Safety & Quality Systems, Improving Environmental Performance
Linking Indian Fields To The World
Presented By: J. Sabaribalan
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FieldFresh Foods Introduction
• FieldFresh Foods Pvt. Ltd. (FFFPL), is a joint venture betweenBharti Enterprises and Del Monte Pacific Limited (DMPL).
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• Bharti Enterprises, has interests in telecom, agri-business,insurance and retail. With over 300 million customers across 20countries, Bharti’s flagship unit, Airtel Ltd., is India’s leadingprivate sector provider of telecommunication services(www.bharti.com).
• DMPL is listed in Singapore Stock Exchange and PhilippineStock Exchange. The Group has exclusive rights to use the DelMonte trademarks for packaged products in the United States,South America, Philippines, Indian subcontinent and Myanmar(www.delmontepacific.com).
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Business Segments
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Regarded as the most trusted andinnovative brand in Food and Beverages,combining great taste and goodness ofhealth with convenience in everydayliving`
Del Monte Foods
Focused and robust Fresh & Frozen exportsbusiness by developing and evolvingsustainable farming practices and trainingand supporting farmers.
Fresh & Frozen Business
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Growing Locations - Increasing Every Year• Working with more than 200
Farmer Groups in 26 districtsand 8000 acres across 5 statesin following Global GAPPractices
• Punjab (ACE): Baby Corn, SnowPeas and Sugar Snaps, Basket ofChillies & Herbs, French Beans
• Maharashtra (KARAD, Nasik,Pune) : Sweet Corn, Baby Corn,Basket of Chillies, Snow Peasand Sugar Snaps, French Beans
• Andhra Pradesh (Kuppam): BabyCorn, Basket of Chillies, FrenchBeans
• Karnataka and Tamil Nadu:Jalapenos and Gherkins
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NPD Farms &
Growing Region
at ACE,
Ludhiana
NPD Farms &
Growing Region at
Karad, Maharashtra
Growing Region:
Kuppam, near
Hosur
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Growing Capabilities
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Legumes
Corns ChilliesHerbs Tomatoes
Gherkins
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Growing
5 States
26 Districts
8000 Acreages
Predictable Supply Chain
Traceable Residue Free Products
Products
Gherkins
Jalapenos
Red Paprika
Whole Sweet Corn Kernel
Baby Corn
Legumes – Beans & Peas
Packing Formats
Fresh (with Hydro Cooling Option)
Glass Jars
Canning
Individually Quick Frozen (IQF)
Pulverized and Frozen in Tablet format
Moving Forward – An Integrated Food Solutions Company
From Export Oriented Farming to Setting Benchmarks in Food Processing, in a Single Facility
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Increased Acreages, Farmers, Crop Diversification
New Crop Technology
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Fresh & Frozen Business
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• Exporter of Fresh & Frozen Veg to UK, EU
• Largest Baby Corn exporter from India
• Products retailed at TESCO, Sainsbury’s, M&S,etc., and UK Wholesale, Fresh & FrozenProcessors.
• Built Trust thru’ “end-to-end” Certifications
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Meet Stringent Global Retailer Requirements
Growing
Global GAP, Tesco Nurture Scheme, Field to
Fork
Traceability
Right time of Harvest
Processing
BRC, HACCP
Temp Control
Sorting & Grading
*Appearance*
Logistics – Inland, Air, Ship
Cold Chain Mgmt
Transit duration
Farm Based
•Human & Animal Health Safety
•Management and conservation of Natural Resources
Crop Based
•Nutrient Management
•Pesticides as per PPU
• Specific Irrigation
F&V
• Food Safety
•Product & Process Control
•Traceability
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Crop Management Principles
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Release POP & PPU per test result
Weekly Crop Monitoring
Continuous Farmer Training & Exposure
Right Harvest Stage
Right input at right timePre-Check
Understand Crop atcompany R&D Farm
Do limited acreages with Partner Farmers
Identify Farmer/ Communities & Hold meetings
Complete Risk Assessment of Farmers as per Global GAP
Soil & Water Testing
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Contract Farming Impact
Farmers Economics &
Livelihood
Technology Interventions
Fair Procurement
System
Employment Generation –70% Women
Awareness Regarding Good Agri-Practices
Knowledge Driven – R&D
Trust through Certifications
Strong Extension Services
Farmer Centric
Sustainable Agriculture
Trusted Consumers and
Customers
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Farming Relationship
• Takes away Market Risk from Farmers
• Removes middle-men
• Farmers Economics & Livelihood
• Technological Intervention
• Fair Procurement System
• Crop Diversifications
• Input Support
• Farm Advisory
• Adaptation of Good Agriculture Practices
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Procurement System :
• Pre fixed farm gate prices of crop
• No deduction on account of any services and advice
• Transparency in pricing and weight
• All payment through bank transfer/ cheque
• Credit on inputs (seeds, Fertilizers & Pesticides)
Technology Intervention :
• Crop Diversification according to climate suitability
• Technical knowledge transfer for crop production
• Implementation of integrated crop management system with partner farmers .
• Maximizing area under micro irrigation
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On Farm Training to farmers Farmers & extension team interaction
Knowledge Sharing with farmers Global Knowledge Sharing
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The Process Driven “Baby Corn” Value Chain
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Sale of fodder
• Safe & Chemical free
Fodder utilization
•Dairy owners
•Reduced feed consumption
• Silage making
•Vermi compost
Milk
• Increased yield
•Higher fat content
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GOOD AGRICULTURE PRACTICE
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Knowledge in Good Agriculture Practices (Global GAP)
• Discriminate use of pesticides with IPM
• Safe use of pesticides & fertilizers
• Environmental safety
• Personal hygiene
• MRL Checks on Pesticide & Chemical residue
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Global Gap Awareness
Global Gap in Pack house
Safe Use of Pesticides
Global Gap Initiatives
Use of Bio Fertilizers
Safe Use of Pesticides
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Mulching Micro Irrigation
Trellising Fertigation
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Pesticide and Pest Management
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Pesticide Management
• Pesticide management is an integral part and building blockfor Agricultural sustainability.
• FFFPL follows one unified model for Pesticide Managementfor operations PAN India.
• Each crop has been designated a Unique ProposedPesticide Usage List (PPU).
• Propose Pesticide Usage list enlist the Pesticides which canbe used for a particular crop.
• Proposed Pesticide Usage list is drafted based on EU/UKRegulations, EU Approved Pesticides, EU MRL’s, CustomerRequirements, Indian Pesticide Regulations.
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Pesticide Management
• PPU for a particular crop will be same across all locationsand is followed religiously.
• Pesticide Monitoring is being done by External lab testingfor all crops based on risk assessment.
• All pesticide spray activities taken place at a field is beingrecorded in a controlled document.
• Farming team is being regularly updated about changes inPesticide regulations to keep in line with changing norms.
• Pesticide storage and handling is carried out by trainedindividuals only and in alignment with guidelines laid downby various standards like Global GAP, Field to Fork etc.
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Establishment of scientific methodology for pest and disease management
• Intercropping
• Crop rotation
• Cover cropping
Use of IPM practices-
• Physical Control
• Biological Control
• Organic chemical control
• Chemical Control
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Blue trap: A number of important pest insects areattracted to a range of specific colour Wave lengths.These colours present stimuli to the insect whichmay elicit a number of responses ranging from hostplant recognition to ovipositional attractant, sexualstimuli etc. for certain species of thrips and leafminers.
Yellow sticky Traps: Small flying insect pests areattracted by the unique yellow color and stick to thenon-drying glue coating the trap. Yellow sticky trapsare a non toxic way to control and monitor –whiteflies, aphids, Cabbage white butterfly, fruitflies, thrips, cucumber beetles, leafhoppers etc.
White sticky traps: White traps are for monitoring fleabeetles and tarnished plant bugs
Recommendations : Different colour sticky traps
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Challenges ….
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Currency Risk
Rise in theinput costs –Seeds, Fertilizeretc
Variable AirFreight Costs
Labor Costs
Packaging Cost
Fixed PriceContract
ProductDemand
High RetailerMargins
Weather atexportcountrieschanges productdemand
Maintaining adomestic market
Retailer ShelfReplenishmentPlanning
Proper Cold Chain Infrastructure – Airports
Cost of Cold Chain
Knowledge of Airport Staff
Quarantine Clearances
Quality and Consistency
Recovery / Yield
Pesticides residue
Shelf-life
Other chemical contaminants
Challenges - Price, Market, Supply Chain, Product
Price MarketSupply Chain
Product
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