linkedin workshop for international phd researchers at utrecht university

petrafisher.com | [email protected] | @petrafisher

LINKEDIN: TRAINING

& NETWERKENLive LinkedIn Event Amsterdam

PHD LINKEDIN

TRAINING

Utrecht University 2015


SEE THE RESEMBLACE?


Tall, dark and handsome

Keep asking questions

Solving puzzles to get results

SEE THE RESEMBLACE?


MOBILES ON PLEASE

@petrafisher #linkedintraining


BACKGROUND CHECK

Who’s got a LinkedIn Profile?

Who checks it more than twice a week?

Who actively posts to LinkedIn?

Who is happy with their profile?

Who’s got 500+ connections?

Who’s on Facebook?

WHAT IS LINKEDIN?PROFESSIONAL NETWORK

"They thi k it’s a pla e they keep their CV o li e a d ay e have some connections with people they know professionally.”


THEY DON’T THINK OF IT AS A PLACE:

To get business intelligence

To research problems

To establish an online presence where other

people in the network can find them

WHAT CAN YOU DO WITH LINKEDIN?

Inbound marketing: being found

Share knowledge, yours

and other’s (yes true ;-)

Find others (clients, empoyers, partners,

strategic connections)

Professional development

Become a thoughtleader in your niche

petrafisher.com | [email protected] | @petrafisherYou need three things ...

An optimised

LinkedIn PROFILE

You can’t redo a 1st impression


YOU NEED TO BE AN . . .

Your netwerk:

at least 200

connections

The power lies

in the 2e degree

Strategy,

motivation and

dedication

LinkedIn is a

network, networking

is a verb

linkedin profile

YOU ONLY GET ONE SHOT AT

MAKING A 1ST IMPRESSION


YOUR PROFILE

Headshot, name, headline

Work experience

Education

Summary

Skills

Recommendations

Additional sections

WO

RK

ING

OU

R W

AY

UP

1


EDUCATION

What would you

leave out?

NOT RELEVANT…

DOESN’T EXIST!

EXPERIENCE

Formal work experience

Internships, research projects

Show me HOW you became the professional you are today.

This is YOUR profile, you decide

what is important enough to show

the world in this section.


SHOW HOW YOU GOT HERE

trainer

BE SPECIFIC WITH YOUR TITLE

VALIDATE!


WARNING!


SUMMARY EXAMPLE


PLEASE DON’T TALK ABOUT YOURSELF: In the third person

In general terms

Without personallity

Without showing what makes you different

Without showing the difference you make

LINKEDIN SUMMARY2000 CHARACTERS INCLUDING SPACE

Break time!10 minutes only

STAND OUT FROM THE CROWD

LET YOUR READER KNOW:

What you do

Who you do it for

What problem you solve

The value you add

Use a full sentence, keywords or a

combination.

PROFESSIONAL HEADLINE120 CHARACTERS INCLUDING SPACE


TIME TO NETWORK

petrafisher.com | [email protected] | @petrafisherWhat is a good LinkedIn profile picture?

?

linkedin network


The power lies

in the 2nd degree

YOUR NETWORK

Because Lena connects, “Henry Hoogenboom” gets exposure as he is visible with photo, name and

headline to ALL Lena’s connections.

Connect with me and MY WHOLE network might see

you! You better make sure you have a brilliant

headline & mugshot!


200 CONNECTIONS

Each relative that is on LinkedIn

Who do you remember from school?

Sports, clubs, societies…

People you worked with

Everybody in this room!

2ND DEGREE1st

1st

2nd

linkedin strategy

petrafisher.com | [email protected] | @petrafisher(c) launchyourselfnow.com/personal-branding-101-know-like-and-trust

petrafisher.com | [email protected] | @petrafisherSTAND OUT FROM THE CROWD

KNOW

Post updates from your

personal profile

Like updates

(consciously)

Participate in

groups

Post updates from

company page

Endorse people

Comment on updates

Recommend a

person

Share

updatesEVERY DAY!

LIKE

Share knowledgeLike updates

(consciously)

Useful tools

Your company’s knowledge

Interesting

seminars

Offline

information

Publications

Your

knowledge EVERY DAY!

TRUST

Fact or opinion?Don’t bag people, stay constructive

Give unconditionally

Be accurate

Show an

interest

Ask for help or

expertise.

Name your

source

Be honest ALWAYS!

And who is gonna see

that then?

Daily updates, comments,

likes, I’ll drive people mad!

My connections

know me, so they

also know what I

do.


The power lies

in the 2nd degree

REMEMBER…


Post an update (5 min)

Scan homepage, like, comment (10 min)

Scan 2 groups and respond (10 min)

Endorse or recommend (5 min)

30 MINUTES A DAY


IN SUMMARY

Your profile needs to show your

skills, expertise, personality and

how you got where you are now.

The strength of your network lies

in the 2nd degree.

Networking is a verb, a ‘doing’ word. Practise makes perfect.

DON’T HOLD BACK ;-)

Your Personal LinkedIn Profile Workbook

The best time to start that make-over is now!

Click HERE to grab your free copy

http://eepurl.com/x47Bb

64

That’s me in a

nutshell.

Just my

love for

crochet and

mini-me are

missing.


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skype: petra-fisher

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