linkedin "who's looking at your profile" update and company pages
DESCRIPTION
Linkedin has revamped the who's looking at your profile section this week and now offers standard members much more insight into which other LinkedIn members are viewing your profile. The new analytics offer much more detail to users, allowing insights into both geography, job title, where people found your profile and more. Check out the latest meeting slides from Gravity to find out more about these important changes and 6 key ways to optimise your LinkedIn company page.TRANSCRIPT
Sales & Marketing Club for Small Business in Berkshire
So what’s it all about?
A Simple Recipe
Take 3 Key Sales & Marketing Requirements
Driving Traffic
Generating Leads
Converting Customers
Add in some…
Mix with Accountability
Allow some time for action
Bake twice a month
Share with friends
Marketing DashboardWhat is the value to a marketer of insight that isn't implemented? Zero.
Key Learnings
Who’s looking at you?LinkedIn revamps, who’s viewed your profile
Detailed viewer statsIndustries and Job Roles
Detailed viewer statsCompanies and Locations
Detailed viewer statsSource report and Keywords
Personalised ImprovementsHow to increase your profile views
of SMBs use social media*recent LinkedIn study
LinkedIn Company PagesHow to create a great company page
LinkedIn Company Pages1. Add SEO terms to your company overview 2. Keep your company page fresh with cover images 3. Add Showcase pages for unique streams or
audiences 4. Feature the key groups you manage or participate
in 5. Post your company updates (include latest blogs
and resources) 6. Review company page analytics
ImplementationTake some time to action what you have just learned
45
See you next time11th March 2014