linkedin stockholm economic graph april 2016

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Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 400 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. LinkedIn’s vision is to create economic opportunity for every member of the global workforce. To accomplish this, LinkedIn is developing the world's first economic graph, a digital mapping of the global economy. The graph includes every job opportunity in the world (full-time and temporary); the skills required to obtain those opportunities; the profiles for every company in the world offering those opportunities; the professional profiles for every one of the 3.3 billion people in the global workforce; and the professional knowledge that exists within and between each of these entities. LinkedIn can be the fabric connecting human capital to where it can best be leveraged, and in doing so, help lift and transform the global economy.

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2 ©2016 LinkedIn Corporation. All Rights Reserved.

Members in +200

countries

+2 New members per second

+100M Unique visitors per month

+400M

The World’s Largest Professional Network


THE ECONOMIC GRAPH

4

T h e E c o n o m i c G r a p h

27K schools

7M companies

200k Daily posts

3B ENDORSEMENTS FOR 45K+ SKILLS

400M Members

5M jobs


©2016 LinkedIn Corporation. All Rights Reserved.

LinkedIn has a strong presence in Sweden  By analyzing the Economic Graph, a digital representation of the global economy, LinkedIn can uncover insights and trends about your labour market

Companies

Jobs

Skills

Schools

Knowledge

2.6Mmembers are located in

Sweden

85K companies represented

13K open job opportunities

21K standardized skills on

member profiles

8.5K higher education orgs

represented

10.9M recent conversations

(last 90 days)

These are the top regions for members in Sweden

©2016 LinkedIn Corporation. All Rights Reserved. 7

1 Stockholm (City & County)

2 Gothenburg

3 Västra Götaland County

4 Malmö

5 Skåne County

6 Uppsala

7 Lund

8 Linköping

9 Helsingborg

10 Västerås

Here’s what Sweden’s workforce looks like

Top job functions Top industries


2.6M LinkedIn members are located in Sweden

Here are the top skills for Sweden’s workforce

Top 20 skills in the Swedish workforce


1 IT Infrastructure and System Management

2 Sales

3 Graphical Design

4 Software Engineering Management and Requirements Gathering

5 Management Consulting, Business Strategy and Analysis

6 Process and Project Management

7 Management and Leadership

8 Web Programming

9 Healthcare Management

10 Account Management

11 C/C++

12 Business Development and Relationship Management

13 Strategy and Strategic Planning

14 Product Development and Management

15 Logistics and Supply Chain Management

16 Financial Analysis and Modeling

17 Trading and Investment

18 Lean Manufacturing and Quality Management

19 PR and Communications

20 Education and Teaching

 Stockholm’sEconomicGraph

Companies

Jobs

Skills

Schools

Knowledge

491Kmembers are located in

Stockholm

34K companies represented

4.8K open job opportunities

16K standardized skills on

member profiles

6K higher education orgs

represented

5.2M recent conversations

(last 90 days)


Members Companies Jobs Skills Schools Knowledge

The Economic Graph provides insight into Stockholm’s economy

11

Workforce Hiring

Education Labour Mobility


Workforce


Here’s what Stockholm’s workforce looks like

Top job functions Top industries

13

491K LinkedIn members are located in Stockholm

Information Technology in Stockholm exceeds the global average by 68%.

Technology in Stockholm exceeds the global average by 15%.

Here are the standout skills of Stockholm’s workforce

Unique skills to your region


 These skills are more likely to appear in Stockholm than in other European regions  LinkedIn identifies unique skills by comparing the percentage of members in your region that know a particular skill with the European average.

14

1 User Interface

2 Software Engineering Management and Requirements Gathering

3 Strategy and Strategic Planning (including Entrepreneurship and Market Strategies)

4 Brand Strategy and Management

5 Management Consulting, Business Strategy and Analysis

6 Telecommunications Technology (including Voice over IP, GSM, and 4G Long Term Evolution)

7 Architecture and Development Framework

8 PR & Communications (including Marketing Communications and Investors Communications)

9 Digital and Online Marketing

10 Game Development

Members are exchanging ideas on LinkedIn Groups

Groups with the most members in your region


 Conversations include shares on LinkedIn and discussions on LinkedIn Groups. A discussion is when someone posts a new topic to a Group.

15

5.2M conversations in the last 90 days

1 Future Trends

2 SAK Svenska Affärs- och Karriärsnätverket

3 TED: Ideas Worth Spreading - Unofficial

4 Job Seeker Premium Group

5 mploy rekrytering

6 Harvard Business Review

7 KTH Alumni, Royal Institute of Technology

8 Social Media Marketing

9 Digital Marketing

10 Ericsson

members

Hiring


Here are the companies that employ your workforce

Company size breakdown by number of employees


Companies that employ the most members in your region

17

1 Stockholms läns landsting

2 Stockholms stad

3 Ericsson

4 H&M

5 SEB

6 Nordea

7 Scania

8 Swedbank

9 TeliaSonera

10 Handelsbanken 50% of members work at SMB companies compared to 47% globally

These companies are hiring the most people


Companies hiring in your region Most hires in the past year

 LinkedIn identifies hires when members add positions to their profiles

18

1 Stockholms Stad

2 H&M

3 Stockholms läns landsting

4 Scania

5 Teliasonera

6 Nordea

7 ÅF

8 SEB

9 Sweco

10 Klarna

51K members in Stockholm were hired in the past 12 months

People with these skills are more likely to have been hired in the past 12 months


1 Social Media Marketing 39%

2 Mobile Development 34%

3 Digital and Online Marketing 29%

4 Perl/Python/Ruby 29%

5 Software QA and User Testing 28%

6 Web Programming 28%

7 User Interface Design 27%

8 Statistical Analysis and Data Mining 27%

9 Java Development 26%

10 Digital and Online Design and Publishing 26%

11 Event Planning and Management 26%

12 Recruiting 26%

13 Shell Scripting Languages 26%

14 Microsoft Application Development 26%

15 Database Management and Software 26%

16 Middleware and Integration Software 25%

17 Data Engineering and Data Warehousing 25%

18 Mac, Linux and Unix Systems 25%

19 Business Development and Relationship Management 25%

20 Business Intelligence 24%

38% of members in Stockholm who have social media marketing skills have started a new position in the past 12 months

4.8k open job posts on LinkedIn in Stockholm

20

In Stockholm, 10% of jobs are in Government/Education/Non-profit

compared with 3% globally.

Education


Here’s where Members received their education

Top alma maters of members


Distribution of degree types

22

1 Stockholm University

2 KTH Royal Institute of Technology

3 Uppsala University

4 Lund University

5 Södertörn University

6 Karolinska institutet

7 Berghs School of Communication

8 Stockholm School of Economics

9 Umeå University

10 Linköping University

8% Doctorate Degree

30% Bachelor’s Degree

61% Master’s Degree

1% Associate’s Degree

69% of members have a masters or doctorate degree

LinkedIn connects alumni from your region’s most popular universities


Migration & Comparisons


Stockholm attracts talent nationally and globally

Geographic talent gains and loses

25

No Significant Net Outflows



In general, migration to Stockholm brings a net inflow of skills

Migration has added to the amount of skills in Stockholm

There was a net increase of 7% in the number of people with fashion and apparel skills as a result of migration into Stockholm over the past 12 months.


Stockholm is competing internationally for specialist skills

International migration has added to the number of people with certain skills in Stockholm

There was a net increase of 4% in the number of people with mechanical and aerospace engineering skills as a result of migration into Stockholm over the past 12 months.

Members in Stockholm are connected, both nationally and internationally


”28

”

Members in Stockholm share the most connections with these regions

“

”

The most connected metro regions had more than double the job growth of the least-connected metro regions.

1 Gothenburg

2 Copenhagen, Denmark

3 Uppsala

4 London, United Kingdom

5 Malmö

6 Västra Götaland County

7 Oslo, Norway

8 Skåne County

9 New York City, United States

10 Västerås

Members in Stockholm are connected to top global cities


”29

”

Members in Stockholm share the most connections with these international regions

“

”

The most connected metro regions had more than double the job growth of the least-connected metro regions.

1 London, United Kingdom

2 Oslo, Norway

3 Copenhagen, Denmark

4 New York City, United States

5 Paris, France

6 San Francisco, United States

7 Zürich, Switzerland

8 Berlin, Germany

9 Amsterdam, Netherlands

10 Los Angeles, United States

Member profiles make up a rich data set that LinkedIn aggregates to understand a region’s labour market


Jobs Members indicate their job history in the experience section of their profile. When a new position is added with a different location or employer, LinkedIn uses these signals to uncover trends. Information is always summarized to protect individual member privacy.

Education Members indicate their academic achievements in the education section of their profile, such as their higher education organization and degree type.

Skills Members indicate their expertise within the skills section of their profile. LinkedIn clusters the tens of thousands of individual skills that members choose to display on their profile into categories for analysis.

Technology Software Engineering Management Software Modeling and Process Design Web Programming

30

LinkedIn shares information to help policy makers make decisions that create economic opportunity


Ways LinkedIn Data Can Be Used Member Privacy and Data Accuracy

Attract jobs to your region by highlighting unique skills

Encourage schools to update curriculum to meet employer needs

Invest in labor force training according to meet the demand of employers

Meet with top employing companies to support their growth

At LinkedIn, a core value is Members First, or acting in the best interest of members. For this reason, data points in this report are summarized or otherwise obfuscated. Please obtain explicit permission from LinkedIn PR/Legal before sharing this information with the public or with additional parties.

While there are significant efforts to accurately express the information contained within the Economic Graph, as well as include pertinent exclusions and caveats, it should be noted that all information is a reflection of the LinkedIn network and may not be a true picture of your region’s economy.

Learn more at economicgraph.linkedin.com

#economicgraph