linkedin speaker series nancy duarte- by mausumi
TRANSCRIPT
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LinkedIn Speaker Series:
Nancy Duarte
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It All Starts With An
IDEA!
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IDEAS Are The Most Powerful Tool In Business
To Communicate Those Ideas
To Others We Need STORIES
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1.Build The Structure Of Story
>> Beginning
>> Middle>> End
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WHAT IS ?
WHAT COULD BE ?
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ESTABLISH THE STATUS QUO
“WHAT IS”
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Establish Credibility With Your Audience
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CONTRAST “What Could Be”
With“What Is”
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Move BACK FORTH
Between“What Is”
&“What Could Be”
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Communicate And Draw Them
Towards The Alluring Future
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2.Understand What
Will Resonate
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Use Signals
Which
Resonate
With
Your Audience
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iPhone Launch 2014
STEVE JOBSUsed His
HeightenedSense Of
WHAT COULDBE
To ConnectWith Audience
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Martin Luther King’s Famous
I HAVE A DREAM Speech
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He Used the Lincoln Memorial StatueWhere He Delivered His Speech
As A Symbolic Way To
Resonate With The Masses
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3.Imagine And Poetically
Describe An
Amazing Future
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Take A Step Back From Current Reality
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Use Prophetic Imaginatio
nFor
Better Future
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Craft Your Words And
Give Your Audience The Space To Dream
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Summary
• Give your story a structure.
• Symbolize to make it resonate.
• Use effective tools to convey your idea.
• Emphasize the alluring future.
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Few last words
• Be at your natural place because you want your audience to resonate with your idea and be comfortable with it.
• Be confident. What you say is what they interpret!