LinkedIn Recruiting Solutions tagline

Publisher Offerings full reference guideMarch 2013Table of ContentsI. Overview of LinkedIn company and audienceII. Overview of LinkedIn content ecosystemIII. InPlatform (core elements):InShare Plugin / Share API and LinkedIn TodayMember Profile pluginCompany InsiderSign In with LinkedInInPlatform (other):Full Member ProfileCompany ProfileRecommend buttonIV. APIs: Groups API Connect your brand to our audienceWeve got the worlds largest network of high-quality, engaged professionals.

***19116MUnique visitors per quarterLanguages9.8BPage views per month

Countries200Source: comScore Q4 2012 for Page views and Unique visitors 187200M+Members worldwide202Use LinkedIn 5X more to get professional content and insights than they use our job properties22X more likely to trust info from LinkedIn compared to competitors1Follow companies for professional content and insightsOur context is a trusted environment where users crave relevant content and insights 4

Sources: 1. LinkedIn Internal study Audience 360; 2. LinkedIn internal data, September 2012 The context on LinkedIn is a trusted environment where users crave relevant content and insights. They follow companies who can provide them relevant content and insightsThey are 2X as likely to trust info from LinkedIn compared to competitorsThey use LinkedIn 5X more to get professional content and insights than they use our job propertiesContent: Groups, Slideshare, News, InfluencersThe ability to target our audience with relevant insights on the platform of the members choosing (web, tablet, mobile, 3rd-party via API) results in Attention, Engagement and Advocacy

4The value we bring to our membersIdentityConnect, find and be foundLinkedIn Profile, Address Book, SearchInsightsBe great at what you doHome Page, LinkedIn Today, GroupsWork wherever our members workEverywhereMobile, APIs, Plug-Ins

Desktop

Rolodex, Resume, Business Card

Newspapers, Trade Magazines, Events

5Value to PublishersIncreased content distributionExposure to LinkedIns high quality audienceBrand Awareness publisher slice pageTrafficAccess to unique data and insightsLinkedIn offers publisher partners a host of benefits, including

Your content reaches many areas of the LinkedIn ecosystemTop Headline Emails MobileHomepage news moduleLinkedIn TodayGroups

Connections7Network Update Stream

LinkedIn Today homepage moduleNews on the new LinkedIn Profile9

How sharing appears on LinkedIn TodayLinkedIn Today shows the most shared news on LinkedInLinkedIn Today provides info on who is sharing whatArticles are organized by publisher and industryMembers can follow individual publishers and industries

Most shared publishers are displayed as Top Sources

How sharing appears on the Profile11

Add InShare and receive a Publisher slice page12

http://www.linkedin.com/today/bloomberg.com

Publisher slice page feature your brand on LinkedIn13On the LinkedIn profile part of a professionals identity

On LinkedIn Today discover and follow sourcesViral discovery on Network Update Stream

Publisher ToolsThe InPlatformFull information at Developer.LinkedIn.com

LinkedIn Share Tools - InShare plugin and Share APILinkedIn.com/Publishers

12Select publishers using LinkedIn Share

Example: LinkedIn Share on Business Insider

LI Share button at the top of articlesIn November 2010, Linkedin ranked 29th among Business Insider referring sites. By May 2011, Linkedin has vaulted into the top ten referrers.

Linkedin referral users have a higher number of page views per session and a lower bounce rate than the site average.

Bridget WilliamsVP Business Development, Business Insider

Example: LinkedIn Share on Business InsiderLI Share button at the top of articlesSince Jan 2011, referral trafficfrom LinkedIn is up over 50xReferral Visits from LinkedInto Business Insider

LinkedIn is driving traffic and engagement for publishers across the web Mike Rodov, Director of BDSeeking Alpha

MG SieglerTechCrunch

LinkedIn users have very high page views per visit compared to our other distribution partnersYes, LinkedIn, the professional social network .. is now by far our 2nd biggest referrer of social traffic.Bruce Upbin - Managing Director, Forbes. "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence"Andrew Lipsman, VP Industry Analytics, ComScore the trend youre honing in on, and that I see, too, is a lot more insharing going on now, which I think has to do with LinkedIns effort to turn its network into less of a utility and more of a content site.20LinkedIn is driving traffic and engagement for publishersTraffic from LinkedIn to BBC News jumps tenfold in six months.Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.Sarah MarshallJournalism.co.uk July 15, 2011

Raju Narisetti, Former Managng EditorWashington Post

Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase! And these users visit our site more frequently than our site avg."Meghan Peters, Community ManagerMashable

Mark Kaufman, Former AVP Audience DevCNET

21LinkedIn Share drives high clicks back to publishersFor every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter, Greg Cypes Director of Product, AddThis

Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On Linkedin, however, your future bosses and employees are watching. People think before they share

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSourceSourceSocial Media Smackdown: LinkedIn vs. Twitter (Inc. Magazine)Roughly speaking LinkedIn shares generate 4 5 X more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.

Case Studies PublisherReach (Sept 11ComscorePVs)Increase in LinkedIn referralsafterInShareBusiness Insider27M50X increase; 900K referrals/month in July, September #s should be well above 1MCNET.com233M10X increase BBC.co.uk207M10X (without even yet addingInShare)[Large global news publisher horizontal categories]>1 BillionTBD, multiple X[Large finance publisher market news and commentary]between 125-150M11X increase on a 40K referrals/month base[Large finance magazine publisher world market news]between 125-150M9X increase[Large finance magazine publisher domestic]Between 100-125M18X increaseWashington Post192M4X increaseSeeking Alpha59MMultiple XMashable20MMultiple XTechcrunch25MMultiple X

Sharing interface web (via InShare plugin)

Articles can be shared as updatesOr shared directly with connections.Or shared with groups

Sharing interface mobile web (via InShare plugin)

Sharing interface mobile apps (via Share API)26

Associated Press iPhone app

TechCrunch iPad app

Sharing interface HTML5 web apps27

Publisher Tools - PluginsMember Profile Plugin

Member Profile Plugin on Forbes 30 Under 30

http://www.forbes.com/special-report/2011/30-under30-12/30-under-30-12_finance.htmlMember Profile Plugin on AOL

Company Insider Plugin

Logged-Out experienceUsers will be able to see: (i) see how many employees are on LinkedIn from a given company (ii) new hires at the company (iii) job changes.

Users will be presented with a Login with LinkedIn button so they can see their LinkedIn network (1st->3rd degree connections) at a company.

Logged-In experienceIn addition to the functionality in the Logged-Out experience, users will be able to see their LinkedIn network at a given company.

Users can follow a company on LinkedIn directly from the pluginCompany Insider on Fortune

Company Insider on CNN Most Powerful Women

http://money.cnn.com/magazines/fortune/most-powerful-women/

Company Insider on CNN Fastest Growing Companies

Sign In With LinkedInGive users an easy way to sign in to your site, while gaining valuable profile information you can use to enhance their experience. Profile info passed to site (e.g. title, industry, location, education history)Intuitive and seamless user experience with upside of rich, personalized experienceEasy integration Javascript-based, in-browser experienceAccess to the JS API is currently available on our Developer SiteGranular member permissions get users email ID

Example publisher use cases:User registers for a [site] with their LinkedIn credentials. Reduce friction to new account creation.User posts a comment on a [site] article and shares the comment back to LinkedIn, inducing a viral loop.

Comment AND article easily shared back to LinkedIn and displayed in update feed

User authenticates with LinkedIn to post comment

Comment is displayed on article with user LinkedIn photo

Sign In With LinkedInArticle Commenting Use Case123Sign In/Comment with LinkedIn: LiveFyre on TechCrunchPublishers using LiveFyre can integrate LinkedIn commenting

Sign In With LinkedIn example - GigaOm

Sign in and comment on an article with your LinkedIn identity and photohttp://gigaom.com/cloud/5-real-world-uses-of-big-data/#Sign-In and Comment with LinkedIn Time.com40Via

Sign In With LinkedIn example - Variety

Variety recently hosted its Venture Capital & New Media summit, a conference that featured leading personalities of the entertainment industry. Potential registrants could use Sign in with LinkedIn to view speakers LinkedIn profiles and see how they are connected.

http://www.variety.com/events/2011/venture-capital-new-media-summit/Sign in to see how you are connected to conference speakers42By implementing Sign in with Linkedin, Variety was able to engage potential registrants by creating a sense of community around the conference. It was an excellent tool to further market the conference and display the true caliber of our speakers.Jae PaikDirector of Web Development at Variety43

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Other PluginsCompany Profile

Bring LinkedIn company profiles to your site to display key company information at-a-glanceMake your site content richer by showing the summary, location, logo, and number of employees for companies featured on your site.

Also, help users discover who they know at a company and enable them to track news and insights by using the follow button.Company Profile Plugin on AOL

Company Profile Plugin (AOL) in-line with text

Follow Company 49

Add the Follow Company button to your website to build more followers of your LinkedIn Company PageFull Member Profile

Bring full LinkedIn profiles to your site to display a persons professional background at-a-glanceMake your site content richer by showing the summary, work experience and educational background for people featured on your site.

Also, enable users to easily discover who they know in common, send a message, or establish a connection.Groups APIGet Group Discussions by Popularity and RecencyGet My Group MembershipsGet Suggested GroupsJoin a GroupPost new group discussionsComment, like and follow group discussionsEstablish connections with other professionalsLinkedIn Groups API: Professional Engagement Anytime,Anywherehttps://developer.linkedin.com/apis#groupsGroups API - CitiCiti website with Groups API: https://www.citibank.com/womenandco/info/connect.jspLinkedin Group: http://www.linkedin.com/womenconnect

Summary of Tools Currently AvailableAdd a Share on LinkedIn button to your articles and postsBuild a Company page and attract followersGet the code at www.linkedin.com/publishers Build a page hereConsider adding a prominent call-to-action on your site (eg. AOL Small Biz) You can find these and other buttons on our logo page

Add a Login with LinkedIn button to your siteGet the code at http://developer.linkedin.com/community/jsapi

Summary of Tools Currently AvailableAdd the Company Insider and Profile Plugins to article pagesCompany Insider allows readers to see how they are connected to companies mentioned in articles

Profile widget displays a persons public profile on hover-over. Especially useful for publications with articles mentioning company executivesAll developer resources (API documentation, FAQ, support forums) are located at http://developer.linkedin.com

Share button code for web and mobile: https://developer.linkedin.com/publishers

Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication

receive your publisher page, please contact publisher@linkedin.com after integrating the share button

55ResourcesThank you