linkedin power tips the think tank copyright © 2011 by g. c. franchising systems, inc. all rights...

LinkedIn Power Tips

The Think Tank Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved

Welcome

• My Background• Timing• Please silence cell phones• Check on your social networking knowledge

– Who has a LinkedIn profile already?– Who logs on every day?– Who has 300+ connections?– Who has the Premium acct?


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So, Why LinkedIn vs Facebook, Twitter or YouTube?

• LinkedIn is the world’s largest professional network• No kids’ pictures, stories about lunch and baseball• It doesn’t require daily involvement in order to be successful• No dollar investment is necessary to use it well• It’s all about networking with strong tools built in to

accelerate contacts• LinkedIn users are decision makers and often more affluent • Executives from every Fortune 500 company are on there• The time investment to keep it up can be much less


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Some Key LinkedIn Statistics

• LinkedIn has 120m members. 50% outside the US• Members reside in 200+ countries and territories• They are growing at the rate of a new member every second,

which comes to about 1 million per week• There were nearly 2b people searches conducted in 2010• 2/3 of LinkedIn users are male and 6% log on on a given day• More than 2m companies have Company Pages• 73 of the Fortune 100 used their hiring solutions as of 3/11• Many of these stats were pulled from

http://press.linkedin.com/about/


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What Can You Accomplish With LinkedIn?

• Build a professional network of resources• Get found• Find others• Get a job• Meet prospects• Get business• There are success stories on LinkedIn that feature people who

have done great things with LinkedIn. Find them below• http://press.linkedin.com/success-stories/


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How Will You Accomplish Your Objectives With LinkedIn?

• Build a professional network• Update your professional status and engage w posts from

others in your network• Get introduced to people you want to meet by looking at the

networks of those you’re connected to• Recommend and get recommended • List events


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How Will You Accomplish Your Objectives With LinkedIn? Cont.• Look like an expert• Join groups and network within a private group• Answer questions posed by other LinkedIn members• Share presentations you’ve given• Share videos• Share portfolios• Advertise


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LinkedIn – Getting Clearer Now • Think of LinkedIn as a dynamic professional web page• It has unique aspects not found on the other networks• No need to pay for adornment because the look is fixed• You don’t need to be a technical expert to get a lot out of it• It’s not a social network you need to worry about every day• It’s a nice gateway to other social networks or your website• Easy for people to go from LinkedIn to Email and the Phone

Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved

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The Think Tank

LinkedIn – Tips For A Strong Start • Your profile is indexed. Use proper keywords.• Example: Maritime Attorney• Create a good tagline• Go for 100% completion of your profile• Write catchy descriptions for your links• Start getting connections• Ask for 3 Recommendations • As with all social networks tell people you’re on LinkedIn


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The Think Tank

LinkedIn – What to do next • Think about how to help your network: Recommendations,

introductions, sharing updates• Make it social: Treat your news feed like it’s your In-box• Join groups• Use Apps• Update Apps• Post 3x weekly


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The Think Tank

What to Post on LinkedIn – Great quotes– Links to helpful articles– Links to videos of you or your staff doing what you do– Information about what you do– Blog posts– Statements about new services you’re offering– Event notices – Links to your newsletter– Tidbits that may help people see how you’re an expert– Status from events you’re attending


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The Think Tank

Questions?

• Before we move on now’s the time to ask about anything we’ve covered

• If you want to go back to something, ask to do so now


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The Think Tank

LinkedIn – How To Be An Expert

• Here are steps you can take to be an expert– Have a complete profile– Be sure you have a profile that says you’re an expert with some

history to back it up ideally– Have several recommendations– Show you’re reading books related to your expertise– Post presentations you’ve given on the subject– Join Groups related to your expertise and share good items– Connect your relevant blog to your profile– Add Events you’re hosting on the topic– Use LinkedIn Answers to show you’re an expert


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The Think Tank

LinkedIn – Using Answers

• LinkedIn Answers is a great way to get out there and establish yourself in the greater community

• There are many different categories • You can also post questions• If your answer is selected by the poster as the Best Answer

you’ll get recognition for this on your Profile• You can set up an RSS Feed for certain question categories


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The Think Tank

LinkedIn – Using Network Mining

• One of the most important values of LinkedIn is mining your contacts’ networks for introductions

• Go in to your contacts, then in to an individual’s network• Who within their network would you like to meet? Ask your

contact for an introduction through LinkedIn, or in the real world for coffee

• Before meeting with one of your contacts, review their network and see who you’d like to get to know. Then, ask for help getting to know those people when you meet.


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The Think Tank

LinkedIn – Working the Groups• Groups are where most engagement on LinkedIn occurs• So, be judicious in choosing your Groups• Get the digests and weigh in• Share your Links in Groups after posting to Status• Your Updates in Groups have a longer shelf life• Look at what Groups influential people in your industry r in• Lastly, think about starting your own Group (Open/Closed?)


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The Think Tank

How do I find content to share?

• You want to share what’s trending to get attention• Use LinkedIn Today• Find it under the News heading• Pick the Industries you want to follow and watch your news

flow in to read and share• Use Signal• Also find it under the News heading• Enter in any search term and see a flow of updates• See trending news to share


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The Think Tank

Should I get a Premium Account?

• Well, that depends• Do you need InMail?• Do you need to know who are some of the strangers

looking at your Profile?• Do you want expanded views of peoples’ Profiles?• Oh and you get a fancy icon next to your name


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The Think Tank

Should I advertise?

• Do you have a nice place to drive people to?• Do you have budget?• Do you know who to target?• Do you have a copywriter?• Be sure to split test• Give it at least a few weeks• Check the data and work at improving your ad


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The Think Tank

Wrap-up: Ways to use LinkedIn• To network and meet new people to

partner with, refer to/from, or sell to

• To stay in better touch with your customers and prospects

• To track what’s happening in your industry and how people feel about it

• To establish yourself as an authority

• To develop new business


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Final Tips

• First consider using one or two social networks only• Ultimately it is a blend of social networks that works well so

once you’re really comfortable with one, add another• If you have a website, drive people to it• Look at what competitors are doing online to try to figure

out what their strategy is – and is it a good one?• Remember! It’s SOCIAL Media. Engage with people. • Don’t be frustrated that it’s slow to begin with


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The Think Tank

How to learn more from LinkedIn

• Visit the Learning Center: http://learn.linkedin.com/ • Check out User Guides for New Users and Small Business

on this same page on LinkedIn• Read the LinkedIn Blog: http://blog.linkedin.com/ • Visit LinkedIn’s Help Center: https://help.linkedin.com/ • Also via the Learning Center, you can attend a free LinkedIn

101 Class online through the link called Training Resources – next class is September 28th


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The Think Tank

Final Questions?

• Before we close, now’s the time to ask any final questions


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The Think Tank

Close• Join my mailing list to receive my monthly newsletter: Build & Balance• Let’s keep in touch through social media.• www.twitter.com/buildandbalance - Follow me!• www.facebook.com/buildandbalance - Please join my Page!• www.linkedin.com/in/michaelneuendorff - Request a connection!• www.youtube.com/user/TheGrowthCoach - Watch my videos!• www.buildandbalance.com – Visit my website and read my blog!• I’m available 1on1 to help you specifically• My upcoming events:• San Mateo County Expo on Wed. (#174), pre-show seminar w. CTCT• Bob Burg on Oct. 28th. Get more referrals! Ask WEBA for the dsct code• A social media bootcamp in early November. Join my list 2b notified• Thank YOU!


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linkedin power tips the think tank copyright © 2011 by g. c. franchising systems, inc. all rights...

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