SESSION I: REV UP YOUR RECRUITMENT

FUNNEL

Nadia Afaneh

Customer Success Manager May 10, 2016

Agenda

• Talent Direct • Lead Capture • Work With Us Ads

• Q&A

Talent Direct

LinkedIn Talent Direct Reach your most engaged target audience with personal messages

LinkedIn Talent Direct The power of personalized InMail at campaign scale

Talent Direct: Overview and Uses

Promote your talent

brand to qualified

members

Focus one-on-one

outreach only on

warm leads

Drive traffic to your

Career Page or

Groups

Build a talent pool

for evergreen

hiring needs

Source leads for

surge hiring or

hard-to-fill roles

Brand

Awareness

Sourcing

Qualified leads

Mass InMail tool

Highly targeted audience

Up to 2,500 members

One message; one campaign

Lead capture in Recruiter

LinkedIn campaign support / execution

Targeted InMail campaigns with direct lead capture

100% Real-Time Delivery

InMails delivered to active members when

they are engaged on LinkedIn.

High Response Rates

Average open rates and response rates

typically far exceed email campaigns.

Talent Direct: Key Features Unique product that drives measurable results

Powerful Targeting

Use our proprietary search criteria to define

and reach your ideal target audience.

Personalized Messaging

Engage your recipients with InMails

personally addressed to them.

Campaign Support

Our experienced team helps you target,

develop and launch an effective campaign.

Mobile-Optimized Design

Reach the over 50% of members who

access LinkedIn on the mobile application.

Talent Direct: Four Steps to Launch Partner with LinkedIn to define your ideal audience and launch campaign

1 Define your ideal target audience

2 Craft the message you want to send

3 Approve preview and campaign launches

4 Follow up with qualified leads from Recruiter

Lead Capture

LinkedIn Opportunity

Lead Capture Landing Page Harness the scale and reach of advertising to drive recruitment leads

Lead Capture Landing Page How it works

4. Collect interested leads in Recruiter

1. Purchase Recruitment Ad and/or

Sponsored Updates campaign

2. Set up Landing Page with message

tailored to your target audience

3. Use unique URL to direct your ad

clicks to Landing Page

LinkedIn Opportunity

Lead Capture Landing Page Measure campaign success in actionable leads

A Landing Page could be a great addition to your media campaign if…

You have a Recruiter account Interested candidates’ LinkedIn profiles will be sent to

your designated Recruiter folder

You want to actively manage your

campaign over time

You manage Sponsored Updates posts and targeting;

and you’ll get leads you can act on in real-time

Your campaign goal is lead

generation

Landing Page content is fixed after launch to drive and

track leads for a specific campaign

Landing Pages offer a way to drive (and measure) media ROI in

quantity and quality of interested leads.

Lead Capture Landing Page How to purchase

PRICING

• FREE with $20K minimum spend on LinkedIn Recruitment Ads and Sponsored Updates

• Option for one free Landing Page for each $20K media spend as part of same deal

DETAILS

You provide the content; LinkedIn sets up the page

Not currently available for purchase as standalone

Content is fixed once campaign launches

Results not guaranteed and vary by campaign

Work With Us Ads

What are ‘Work With Us Ads’?

• WWU helps firms capitalize on the #1

activity happening on our platform-

people looking at other people’s

profiles

• WWU locks down the space on all

your employees profiles to ensure no

other company is advertising there

• Help reach passive candidates every

time they network with your

employees- talent attracts talent

• Drive traffic to your company and

Career pages

WWU runs on mobile & desktop,

mobile looks slightly different

WWU Options

• Drives Follower growth

• On click, member becomes a

follower of your company and lands

on Career Page

Option 2:

Picture Yourself

• On click, member lands on Career

Page

• If “+Follow” clicked, member will land

on Career Page and automatically

become a follower of your company

• Must have 10 job slots on LinkedIn

• On click, member lands on Career

Page

• Must have minimum 50 job slots on

LinkedIn

Option 3:

Jobs For You

Option 1:

Follow Company

Customers may customize the text in the

Spotlight Ad creative

• Custom text (top & bottom line only)

• If “+Follow” clicked, member will land

on Career Page and automatically

become a follower of your company

Character Limits

• Headline: 72

• Sub-headline: 70

• Button Text: 20

Option 4:

Spotlight Ad

Q&A

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About LinkedIn Talent Solutions

LinkedIn Talent Solutions offers a full

range of recruiting solutions to help

organizations of all sizes find, attract,

and engage the best talent.

Founded in 2003, LinkedIn connects the

world’s professionals to make them more

productive and successful. With over 420

million members worldwide, LinkedIn is

the world’s largest professional network.

Give us a call at 1-855-655-5653