LinkedIn: Active Networking for Career Advancement

Written by: Heather E. Coleman, Training Coordinator

Ron Marshall, Assistant Training Facilitator

Ferndale Career Center713 East Nine Mile Road

Ferndale, MI 48220248.586.8930

www.ferndaleschools.org/fccwww.facebook.com/FerndaleCareerCenter

www.twitter.com/FerndaleCareerLinkedIn Group: Ferndale Career Center

1.11.2011

What’s In An Update?• Status updates in LinkedIn are similar to the same feature in Facebook.

They allow you to share relevant content with the LinkedIn community. In LinkedIn, this community is focused on professional info – but that doesn’t mean eliminating your personality in your posts!

These updates are opportunities that you should take advantage of daily to share things about your career life with your connections. Industry news, your views on your field, helpful tips, memorable quotes from others – share with your network every day!

LinkedIn Groups

Sharing articles, asking questions, and answering questions are all great ways to MEET people while adding to the conversation.

Following members helps

you see member updates.

Posting content in your groups is a great way

to raise awareness of

your presence and value.

Take your group discussions further…

Send it

Tweet It

Status

How far can it reach?

News in review

LinkedIn “Like” and “Comment” Feature

Question: Why do you

think this seemingly little feature has so much impact?

LinkedIn Answers

Establish credibility • Build your network • Generate conversation • Create visibility • Add interest to your profile activity

Personal Brand

Career IdentityDigital

Reputation Your public expression of your personality, your career niche, your

values, the skill sets you bring to the table and your talents and abilities.

Your brand must be authentic, genuine and true to who you are

privately and publically – not who you want people to think you are.

Online

PresenceIndividual Marketing

Making Connections

Connections are about

opening up your network,

not only about who

you previously

knew at a job, college or

school.

Recommendations – A foundational element of LinkedIn

Former supervisors, colleagues, employees, social media colleagues, friends, interns, volunteer staff…all of these people can recommend you.

• To get the most out of Recommendations, you must be willing to ask your relevant connections to tell people why you are a great solution.

Want proof you’re a difference maker? Just ask.

LinkedIn Company Profiles

Find out what the company is doing – utilize this feature as a research tool.

You can also find statistics about each company.

LinkedIn CompaniesFollow a

company to be notified when the company profile is updated, new jobs open, or

employees join, or

leave, an organization

.

LinkedIn Signal

• Social media makes up an important portion of your career toolbox.

• Used together, these tools make your job search much faster and easier. A great example of this dynamic is LinkedIn Signal.

• Signal taps into the tweets posted by the people in your LinkedIn network. It then gives you the ability to search those tweets for the most relevant content.

What is the value of this type of application?

Skills & Expertise Features the ability to

search and select skills to show on

your profile, links to the profiles of

professionals with those skills, and a

listing of jobs that focus on

those skills.

Applications

Effective Posting Strategies

1. Find at least one relevant content article every day to share with your niche.

2. Remember that statuses posted on LinkedIn may be shared on Twitter at the same time and vice versa.

3. Create content daily for one of the groups in your niche.

Post 3 questions to ask in your groups or in Answers:• ________________________________________

_______________________________________?

• ________________________________________

_______________________________________?

• ________________________________________

_______________________________________?

Starting Conversations = Relationship Building

Sharing Your Personal BrandMy Brand:

Who I am, what defines me and what I will share with the world.

1)2)3)4)5)6)

1)2)3)4)5)6)7)8)

Eight specific subjects to share, answer or ask about:

Nicheworks: Groups containing people who care about the

same things you do.

Niche: Group: Niche: Group: Niche: Group: Niche: Group: Niche: Group:

Niche: Group:

Sharing Information = Adding Value List Blogs, Websites, YouTube Channels, etc. that will add value to your

brand and your friends/followers

• Source:

• Source:

• Source:

• Source:

• Source:

Get Connected Today!HeatherEColeman

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RonMarshalltwitter.com/Ron_Marshall facebook.com/ronmarshall linkedin.com/in/ronmarshallronaldmarshalljr@gmail.com

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