GOOD EMPLOYEE LINKEDIN PROFILES ARE IN EVERYONE’S

INTEREST Dr. Lassi A . Liikkanen, Lead Design Analyst, @lassial

SC5 Online Ltd. Finland

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THE Professional Network

400M REASONS TO PUT EFFORT IN LINKEDIN

Value proposition of LinkedIn is: connect to opportunity.

This means

1] connect to your professional world, 2] stay informed

3] get hired and build your career

The opportunities are also for companies

THE COMPANY

https://press.linkedin.com/site-resources/news-releases/2015/linkedin-announces-third-quarter-2015-results

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Content Marketing Institute and MarketingProfs2015 B2B Content Marketing report:

“94% of B2B content marketers are using LinkedIn to distribute their content”

1st IN CONTENT MARKETING

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Especially for those working for agencies and consultancies,YOU are the product the clients are looking for.

Your public online presence you an ambassador of your company.

Each consultant is a link in the connection between agency and client

LinkedIn is one of the ways to convince our clients of what they will receive.

This helps ourMarketing

Recruitmentand eventually

Sales

For us working in IT, most of our colleagues andclient representatives are already there.

ALSO FOR THE EMPLOYER

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WHY ARE WE DOING THIS?

Years back, tuning your profile could have been interpreted as a sign of ‘seeking new opportunities’

Things have changed

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We will work to improve participants’ LinkedIn profiles

This will start from understanding should go into a profileand what is important in a profile

LinkedIn Clinic

WHAT WILL WE DO?

LINKEDIN FACTS

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Lynda.com

...

https://press.linkedin.com/site-resources/news-releases/2015/

linkedin-announces-third-quarter-2015-results

Product portfolio

WHAT’S IN LINKEDIN?

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Personal and company pages (web+app)

Lookup - company directory (web+app)https://www.linkedin.com/lookup

Profinder - freelancer searchhttps://www.linkedin.com/profinder

LinkedIn Elevate, ~Smarpshare

LinkedIn Sponsored Updates

LinkedIn Ads for recruitment & promotion

Pulse - public “blogging” platform> 1M posts online

Slideshare19.7 million posted

+37% Y-2-Y revenue: $780M in Q3 2015EBITDA was $208 million, or 27% of revenue

400M members (global) Oct/2015, +20% Y2YMAU 100M

Traffic: 55% Mobile

In numbers

THE COMPANY

https://press.linkedin.com/site-resources/news-releases/2015/linkedin-announces-third-quarter-2015-results

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https://press.linkedin.com/about-linkedin

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829,000 members in Finland (12.11.2015)Grown 6% in 6m

Based on LinkedIn Campaign Manager + http://www.somehow.fi/linkedin-tilastot-ja-infograafi-toukokuulta-2015/:

LINKEDIN SCANDINAVIA + FINLAND

Nordic country Members Share of population

Sweden 2.3M 24%

Denmark 1.8M 33%

Norway 1.4M 36%

Finland 0.8M 15%

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“placing more emphasis on quality engagement and less on transactional engagement

generated by emails.”

RECENT DEVELOPMENT

https://press.linkedin.com/site-resources/news-releases/2015/linkedin-announces-third-quarter-2015-results

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http://blog.linkedin.com/2015/11/10/sending-less-email-is-just-the-beginning/

“As a result, we are now sending 50% fewer emails and have reduced

complaints by more than 65%”

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For better and worse: profile editing has changed a lot in a few years

LINKEDIN IS CONTINUOUSLY CHANGING

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WHAT MATTERS IN A PROFILE?

ANATOMY OF A LINKEDIN PROFILE

In a public profile:

Basics: Headline, Photo, industry

Posts (not in mobile)

Summary, Skills, Projects, Languages

Not public: Experience, EducationEndorsements, Groups

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BASICS -->

POSTS -->

SUMMARY -->

SKILLS -->

LANGUAGES -->

PROJECTS-->

Study by TheLadders, an eye tracking shows that recruiters spend 19 % of time looking at your picture.

Then come 1] current job 2] education

DATA ABOUT LINKED IN PROFILES

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http://linkhumans.com/blog/tips-linkedin-profile

INFOGRAPHIC FROM LINK HUMANS

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http://www.slideshare.net/linkedin/10-tips-for-the-perfect-linkedin-profile

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SUMMARY AFFECTS GOOGLE + SEO

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Victories: your significant accomplishments

VPs (values and passions):operating principles and the things

that energize or inspire you

Valiant superpowers: Describe the things you do better than

anyone else

Vital statistics: Provide a few quantifiable facts

Verve: Capture the quirky things that make you YOU and

differentiate you from your peers

Validation: quotes, awards, accolades

https://www.linkedin.com/pulse/how-write-perfect-

linkedin-summary-william-arruda

WHAT GOES INTO A GOOD SUMMARY?

http://blog.linkedin.com/2014/12/17/the-25-hottest-skills-that-got-people-hired-in-2014/

WHAT SKILLS ARE VALUABLE?

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https://www.linkedin.com/in/guykawasaki

https://fi.linkedin.com/in/susannarantanen

https://www.linkedin.com/in/jcrossman

https://www.linkedin.com/in/melissaheisler

See more at http://www.komarketingassociates.com/blog/10-examples-highly-impactful-linkedin-profiles/

SOME COOL EXAMPLE PROFILES:

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1] You can hide your profile changes while making several profile updates…

2] Customize your public profile URL…Your public profile URL

3] Add a Background image to your profile

4] Figure out how many followers 500+ people have?

DO YOU KNOW HOW...

BY @LASSIAL

DR. LASSI A LIIKKANEN WORKS AT SC5

SC5 DESIGNS AND BUILDS DIGITAL SERVICESCHECK IT OUT AT HTTP://SC5.IO

Thank you!