LinkedIn Advanced

Alex Atkinson

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• Alex Atkinson – CALAD media

• Introductions: Who you are

Brief about your company

How often do you use LinkedIn?

What do you want from today?

• Agenda 13.00 – 13.30 Open Networking

13.30 – 13.45 Cover agenda/Icebreaker

13.45 – 14.15 Is your profile 100%

14.15 - 14.30 SEO benefits of LinkedIn

14.30 – 14.45 Basic v’s Paid business account

14.45 – 15.00 Linking Twitter/Wordpress to LinkedIn

15.00 – 15.10 Tea/coffee/smoke break

15.10 - 16.00 Set up a company page

16.00 – 16.15 How to use Slideshare & other apps

16.15 - 16.30 Q & A - Close

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Icebreaker

You have 30 seconds to do the following:

Starting from left to right, ladies first then gents, what shoe size you are……….i.e left hand side smallest to the right hand side the largest.

Introductions

• Who you are

• Brief about your company

• How often do you use LinkedIn

• Post it – What ONE thing do you want covered here today

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What is LinkedIn & why should I use it?

“I have my account set up but what now?”

LinkedIn is THE largest professional social network with around 160 million registered users, which is growing daily with a highly targeted audience of business professionals.

If you are in the B2B sector and you do not have a powerful LinkedIn presence, you are almost DEFINITELY missing out on valuable opportunities to connect and grow YOUR business.

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Your profile MUST be at 100%

LinkedIn suggests having a completed profile gives you a 40% greater chance for networking success. They (LinkedIn) make it easy to understand HOW to achieve that 100% completion.

Leveraging the power of LinkedIn begins with a solid professional profile & presence.

As a professional how

do you stand out from

the LinkedIn crowd?

How are you different

to your competitors?

What will make your profile visitors want to learn more about YOU and YOUR company?

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“you must first establish a solid foundation in order to begin building your influence…”

Did you know that two new members join LinkedIn every second?

GET your profile to 100% and see

the REAL benefits coming through!

Search engine optimisation benefits

The result COULD be…. to generate introductions, referrals & valuable business opportunities.

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Paid premium account v’s Free basic account ?

• InMail allows you to send e-mail to ANYONE within LinkedIn : Response guaranteed within 7 days

• Search more profiles with a paid premium account

• Access premium & talent search filters

• Save important profiles

of potential clients

• Expanded LI profile

• Find out exactly WHO

has viewed your profile

• Priority customer service

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Linking Twitter/wordpress to your LinkedIn account

• Add up to 3 twitter accounts,

keep your LI connections

up to date with your tweets

• Add your wordpress blog

URL and display a feed under

your LinkedIn activity feed

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What is a company page?

Why should I have one?

• Keep up to date with YOUR competitors LI activity

What do I need to add and why?

• Can be used similar to lists on Twitter

Will it help me get found?

• Yes it can do, another avenue to promote you your services

What do I put up there?

• A mini website brief is probably best

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LinkedIn – Applications

• Slideshare - is the best way to share presentations on LinkedIn!

• Creative portfolio display – Behance video & presentations displayed

• Travel – find out where YOUR LinkedIn network are, arrange to meet up, connect in person

• Events – find professional events, conferences, local meet-ups, make the RIGHT connections, at the event

• Blog link – alternative to wordpress

• Polls – Conduct your own market research

There are many more to choose from, please explore further

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More LinkedIn features

• Advertise your product and or services to LI users

• Company buzz (Signal) – one stop location for YOUR networks updates

• LinkedIn today – what’s hot & what’s not

• Answers – ask a question about ANYTHING

• Learning centre – help to get more out of LI

• Skills centre – tag YOUR expertise accurately

• Find a job – find or be found, that is YOUR question

There are many more to choose from, please explore further

“ LinkedIn helps you find valuable people & informs you of the MUTUAL connections you have with them”

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Other help & support/links:

http://learn.linkedin.com/company-pages/overview/ 

http://learn.linkedin.com/

https://developer.linkedin.com/follow-company 

http://marketing.linkedin.com/audience

http://help.linkedin.com/

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Questions

&

Answers

LinkedIn

Advanced

Alex Atkinson

Thank you for your time & input