Your Project:

A linguistic analysis of

advertisements or websites

Before focusing on linguistic aspects, you should

answer some of following questions or at least reflect

on them:

➢ What is the topic?

➢ What types of texts are you analysing?

➢ Who is speaking?

➢ What is the writer’s final objective?

➢ Who is the audience?

What information is included in the text ( in this case in

the advertisements)?

Do readers need background information to understand?

Are the external references explicit or implicit?

Is it an easy text to follow?

Are there any images? If so, what do they represent? Is

their meaning clear?

Who is speaking?

Who is the addressed public?

Do text producers use you or we? Inclusive or exclusive

we? Do they use any other pronouns? Why or why not?

What are the KEYWORD/S or KEY EXPRESSIONS that the writer uses to express his/her opinions? What collocations are used? (COLLOCATIONS are words that usually go together).

What linguistic elements are used (ex. Are there more adjectives, nouns, verbs…WHY? What is the writer’s purpose?)

Do the text producers focus on feelings or facts? Are the facts clearly explained?

Now Heinz brings you the ketchupyour customers love in a bottle they canfeel good about too. At absolutely noadditional cost to you. Think about it asour investment in the future of your business,your customers and our planet.

Go on the road trip you always dreamed

of, without spending your savings on

gas. Invest wisely and buy the 3rd

Generation Toyota Prius Hybrid, taking

you around faster for less.

Make your gas last longer.

Make your savings last longer.

Make your dreams come true.

Go Prius.

We understand the importance of choices. But no one should

ever have to choose between quality and convenience. That’s

why we guarantee fresh, high-quality ingredients- for a great

value, no matter what you order. Here, you CAN have it all.

Now you try!

The body shop constantly sources naturalingredients from every corner of the globe bringing you products bursting with effectiveness to enhance natural beauty.

We strive to protect our beautiful planet & those who depend on it- not because it’sfashionable but based on the belief that it’sthe only way….

Greenwashing is the use of marketing to portray an organization's products,

activities or policies as environmentally friendly when they are not. Companies

guilty of greenwashing mislead consumers about the environmental benefits of

their products or services through deceptive advertising and unconfirmed claims.

Greenwashing, quella falsa pennellata di

verde che rende l'ambiente più nero

http://ambiente.regione.emilia-romagna.it/primo-

piano/2013/greenwashing-quella-falsa-pennellata-di-verde-

che-rende-lambiente-piu-nero

The ‘Six Sins of Greenwashing’

A Study of Environmental Claims in North American

Consumer Markets