line development
DESCRIPTION
371 Retail Buying and Merchandising class presentation. I selected Armani Exchange as my store, for which I developed men\'s fall line. The project involved the complete process of line development from conception to production and presentation. It has a few flats of sample products in the line and the improvement of the floor plan. Have fun!TRANSCRIPT
Waikiki Store
Men’s Fall 2008 Line
Sun, Xing
November, 2007
Waikiki Store
Men’s Fall 2008 Line
Sun, Xing
November, 2007
A|X Armani ExchangeA|X Armani Exchange
A|X Fall 2008 MenA|X Fall 2008 Men
• A|X Facts• Line Planning• Line Concept - Aviation
• A|X Facts• Line Planning• Line Concept - Aviation
• Product Development• Pricing• Promotion
• Product Development• Pricing• Promotion
A|X FactsA|X Facts
• Company• New York - Milan
• 64 + 56 + 6
• Competition• Abercrombie & Fitch
• Diesel
• Guess
• Company• New York - Milan
• 64 + 56 + 6
• Competition• Abercrombie & Fitch
• Diesel
• Guess
• Accessible Armani• Young• Urban • Sexy
• Customer Profile• 18~28• Thinking young• Effortless style• Socially active• Naturally sexual• Confident
• Accessible Armani• Young• Urban • Sexy
• Customer Profile• 18~28• Thinking young• Effortless style• Socially active• Naturally sexual• Confident
Line PlanningLine Planning
• Assortment plans• fashion >> basic model stock
•breadth + depth = balanced
• mass acceptance
• Assortment plans• fashion >> basic model stock
•breadth + depth = balanced
• mass acceptance0
1
2
3
4
5
6
7
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9
• Profit generators•better design
•COGS (sourcing, shipping, SCM)
• global ad campaign
• Profit generators•better design
•COGS (sourcing, shipping, SCM)
• global ad campaign
AviationAviation
• Business aviation - 20% increase
• Air travel - integral component of urban lifestyle
• Navigation - hot for seasons, time for a change
• War - ongoing
• Fall 2007 collection - aviation element
• Business aviation - 20% increase
• Air travel - integral component of urban lifestyle
• Navigation - hot for seasons, time for a change
• War - ongoing
• Fall 2007 collection - aviation element
Aviation ApplicationAviation Application
• Mechanical complicity
• Aerodynamic streamline
• Functional features
• Mechanical complicity
• Aerodynamic streamline
• Functional features
Celebrate the technology, functionality, modernity and adventurous spirit of aviation.
AssortmentsAssortments
• Tops• tee-shirts 24 xs-xxl• shirts 22 -• knit tops 30 -• sweaters 20 -
• Bottoms• trousers 5 -• jeans 10 -
• Outerwear• jackets 15 xs-xl
• Tops• tee-shirts 24 xs-xxl• shirts 22 -• knit tops 30 -• sweaters 20 -
• Bottoms• trousers 5 -• jeans 10 -
• Outerwear• jackets 15 xs-xl
neon yellow
alizarin red
cerulean blue
Dressy AVIATION shirt
• All-over print
• Novelty engine button
• Regular fit
• 100% cotton
• $88
Dressy AVIATION shirt
• All-over print
• Novelty engine button
• Regular fit
• 100% cotton
• $88
Embroidered AVIATION jeans
• Embroidered eagle badge on the right thigh
• Propeller appliqué on pocket
• Low-rise, boot cut
• 100% cotton
• $145
Embroidered AVIATION jeans
• Embroidered eagle badge on the right thigh
• Propeller appliqué on pocket
• Low-rise, boot cut
• 100% cotton
• $145
Hooded AVIATION sweater
• Novelty logo
• Contrast piping
• Aviation heraldry patch
• Loose fit
• 94% cotton, 6% spandex
• $78
Hooded AVIATION sweater
• Novelty logo
• Contrast piping
• Aviation heraldry patch
• Loose fit
• 94% cotton, 6% spandex
• $78
Leather Jacket
• Patterned topstitching
• Asymmetrical pockets
• High-waist, slim fit
• 100% leather
• $425
Leather Jacket
• Patterned topstitching
• Asymmetrical pockets
• High-waist, slim fit
• 100% leather
• $425 Jodhpurs Pants
• Flared above the knee and tight from knee to ankle
• Two large cargo pockets
• 100% cotton
• $135
Jodhpurs Pants
• Flared above the knee and tight from knee to ankle
• Two large cargo pockets
• 100% cotton
• $135Engine Tee
• Engine print on the front
• V-neck
• Slim fit
• 100% pima cotton
• $38
Engine Tee
• Engine print on the front
• V-neck
• Slim fit
• 100% pima cotton
• $38
Product DevelopmentProduct Development
• Prod Dev by a Retailer
• CMT + FPS
• Prod Dev by a Retailer
• CMT + FPSChina, Hong Kong, Taiwan
Cambodia, India
Peru, Honduras
Canada, USA
PricingPricing
• At-the-market level
• Prestige
• Quick markdown
• High low
• At-the-market level
• Prestige
• Quick markdown
• High low
$19.99 ~ 29.99 promotional
$32.00 ~ 195.00 volume
$225.00 ~ 425.00 prestige
PromotionPromotion
• Planogram
• Customer Service
• Events
• Planogram
• Customer Service
• Events
Lighting fitting rooms lumen +
Music Velocity: Dubai
Signage mechanics + models
Displays engine backdrop
Customer ServiceCustomer Service
• Delivery to hotels
• Wrapping quality
• Cashier efficiency
• Delivery to hotels
• Wrapping quality
• Cashier efficiency
EventsEvents
• Pilot as the face of ads
• Line release event
• Aviation show co-sponsorship
• Pilot as the face of ads
• Line release event
• Aviation show co-sponsorship
Q & AQ & A
Thank you!Thank you!