LINDSAY COURT

Nonprofit Community Health Center

Web Strategies

Lynn Community Health Center

Lynn Community Health Center

Located in Lynn, Massachusetts. Lynn is the largest city in Essex County, densely

populated and culturally diverse.Mission: To provide the highest quality of health

care for everyone in the Greater Lynn community, particularly the medically underserved, poor, minority and immigrant populations, regardless of the ability to pay.

Target Audience40% of Lynn residents are of a minority

groupHigh rate of poverty

No Budget

Web Strategy

Static WebsiteNo resources or

budget for web development.

Volunteer graphic designer works maintains the website

No social media or technology

SWOT Analysis

Strengths Prominent health center in the community

WeaknessesOnly one person responsible for web contentNo bilingual resourcesLack of important contact information No social mediaLack of feedback tools No permanently employed web designerInefficient donation option

OpportunitiesSocial media applications: Facebook, TwitterBilingual contentUsability testing

ThreatsNo budget for web developmentOther more appealing websites and information sources

Fenway Health

Fenway Health

Located in Boston, Massachusetts Mission: To enhance the physical and mental

health of its community, which includes those who are gay, lesbian, bisexual, transgender (LGBT), the people who live and work in our neighborhood, and beyond.

Target AudienceThe LGBT communityCommunities of colorPeople living with HIV/AIDS.

Including salaries, $100,000 budget

Web Strategy

Facebook

Newsletter subscription

Patient Portal

Feedback tool

Search Option

Links to online resources

Online donation option

SWOT Analysis

StrengthsAffiliation with Beth Israel Deaconess Medical CenterVery large budgetConfidential patient portalStrong Facebook pageSearch optionMonthly newsletter- email subscription Well known, credible

WeaknessesVery text heavy

OpportunitiesVideo and multimedia platformTwitterBlogsMobile applications

ThreatsOther health websites and information sources

Greater Lawrence Family Health Center

Greater Lawrence Family Health Center

Located in Lawrence, Massachusetts 2nd largest nonprofit community health center in

Massachusetts. $44 million operation Mission: To improve and maintain the health of individuals

and families in the Merrimack Valley by providing a network of high quality, comprehensive health care services and by training care professionals to respond to the needs of a culturally diverse population.

Target Audience80% of Lawrence residents are from Puerto Rico or

the Dominican Republic90 % live below the federal poverty level25 % have no health insurance

Budget less than $100 a year

Web Strategy

Social Media: Facebook, Twitter

Multimedia

Blogs

Web Strategy

News feeds

Text messaging service

Monthly newsletter

Pay Pal

Podcasts

SWOT Analysis

StrengthsVideos posted on YouTubeStrong Facebook pageTwitter CDC Flu FeedsText messaging serviceUse of Pay Pal for donations

WeaknessesLimited budgetNo bilingual resourcesLack of doctor contact informationNo email subscription option for monthly newsletter

OpportunitiesMobile application

ThreatsOther health websites and information sources

Comparison

Lynn Community Health Center

Fenway Health Greater Lawrence Family Health Center

Facebook (but not linked to website)

Twitter (but not linked to website)

YouTube, multimedia (video on Facebook) Blog E-Newsletter (but no email

subscription)Bilingual material (coming soon)News feed Text Messaging Service Podcasts Feedback option Patient Portal Search Option Online donation option

Lynn Community Health Center Recommendations

Establish social media outlets, particularly Facebook

More images and downloadable resources

Provide bilingual content

Hire a web designer

Conduct usability test to identify problems

Fenway HealthRecommendations

Expand social media to include Twitter

Build a video and multimedia platform

Feature blogs

Implement mobile applications

Greater Lawrence Family Health Center Recommendations

Implement mobile applications

Provide bilingual content, including a blog

Make the monthly newsletter a subscription service

Conduct usability tests once bilingual component is in place

Thank you!

Questions?