linda s. plano, phd “perfect pitch” ppt template © 2011 - 2013 plano & simple |

© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 1

Linda S. Plano, PhD

“Perfect Pitch”PPT Template

Test Page

• 8 colors to specify 8 shapes• Logo• Text

© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com

Place Your Logo Here

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Perfect Pitch Philosophy:Know Your Audience

General Public

Venture Capitalists Angels

Significant Others

CUSTOMERS!

Employers/ Employees

Private Equity

Friends & Family

Funding Agencies

© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com

When You’re an Entrepreneur, Life’s a Pitch!

10 (Plano &) Simple Questions Every Pitch Should Answer

1. Why should I care?

2. What do you do (in language I can understand)?

3. Why are you better?

4. How will you stay better?

5. Is it real or is it vaporware?

6. How will you make money?

7. How much are you going to make?

8. Why are you the right team?

9. What will you do?

10. How much will it cost?© 2013 Plano & Simple | www.PlanoAndSimple.com 4

1. Why Should I Care?

• Words– Market pain– Market size

• Graphics– Clear cartoon of problem– Pie or bar chart of market size & growth


* Tweetable

© 2013 Plano & Simple | www.PlanoAndSimple.com 6

* Relevant to Audience


2. What Do You Do*?

• Words– Describe what your innovation does, not how it works– Relate to the problem being solved

• Graphics– Clear cartoon of solution to market pain– No equations, formulas, TLAs or jargon!


*In language I can understand!

* 4+ years and hundreds of pitches later, I still remember this idea.


3. Why Are You Better?

• Words– Focus on customer benefits, not technology features

• Graphics– Matrix or 4-quadrant chart



P&S Competition Template #1

Benefit 1 Benefit 2 Benefit 3 Benefit 4

Your Company

Competitor 1

Competitor 2

Competitor 3

Competitor 4

P&S Competition Template #2

less affordable more affordable

less desirable

more desirable

Them 3

Them 4

Them 1

Them 2


Us

6. How Will You Make Money?

• Words– Have a defensible business model (use competitor

examples)– Focus on vision for business, not development plan

• Graphics– Flow chart or other clear, simple representation of your

business ecosystem


8. Why Are You the Right Team?

• Words– Highlight Your Team’s Experience– Leverage Advisors, Partners, etc.

• Graphics– Clean, simple lay out of management team


Team TemplateTeam

Jane DoeCEO

• Experience• Experience• Education

George OscarCOO

• Experience• Experience• Education

Advisors

John Doe CEO, Bigshot Corp

Jill St. John, PhD Professor, Fancy University


Partner Logo Partner Logo Grant Provider LogoPartner Logo

9. What Will You Do?10. How Much Will It Cost?• Words

– Describe your focused plan for development thru liquidity– Make Your Ask!

• Graphics– Show value-added milestones– 2 – 3 milestones per development phase


P&S Development Plan Template


2011 2012 2013 2014 2015

• Demo complete• 2 new patents filed

• Regulatory compliance• 1st customer signed

• Break even• 5 customers signed

$15 M

$4 M

$5 M

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Presentation Pointers• You

– Practice, Practice, Practice– Be Enthusiastic & Confident, Not Arrogant– Have a Conversation – Make Eye Contact– Listen, Acknowledge, Respond

• Presentation– Have Relevant Backups– Create Simple Slides– Use Graphics, Text and Words– No Pointers! Or Else!– Use PowerPoint Wisely



Best of Luck & Success!www.PlanoAndSimple.com

http://www.getfundedwithlinda.com/

linda s. plano, phd “perfect pitch” ppt template © 2011 - 2013 plano & simple |

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