limbic, immersive & ongoing :: storytelling that connects
DESCRIPTION
Why are do some companies able to create Impossible-to-Ignore content while their competitors - sometimes with superior products or services - are overlooked? The answer is easy: they create limbic, immersive and ongoing stories that they want to watch, not just the stories you want to tell.TRANSCRIPT
Jon DiGregoryLet’s spend some quality time together
StorytellingThat Converts
People don’t buy what you do; they buy why you do it.SIMON SINEK’S: Start With Why
Cantaloupe helps our clients Be Real so that they may connect with their audience at a deeper level.
We do our best work when creating limbic stories, immersive experiences and ongoing conversations.
We do this through Story.Book.
People have grown skeptical of marketersand hide from salespeople…
“Storytelling reveals meaning without committing the error of defining it.” - Hannah Arendt
Gut Feeling
Facts & Data
GutFeeling
Facts& Data
Trust & Believability = Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!
Is there a formulafor a good story?
2 Types of Stories
http://bit.ly/1jdTVKF http://bit.ly/1jdUILw
Who gets your permission to keep interrupting?
To work... it can’t be about you. So get over it!
A plan for attaching immersive storytelling to your sales and marketing processes...
Where is your audience?Identifying them by the four stages of your sales cycle
The four Personalities of your sales cycle
The four Personalities of your sales cycle
FRAN: Why StoryWHY DO YOU DO WHAT YOU DO?
The four Personalities of your sales cycle
DAN: About Us Story
WHAT NEEDS TO BE SUPER CLEAR?
The four Personalities of your sales cycle
CLAIRE: Client StoryWHAT DO YOU DO BEST?
The four Personalities of your sales cycle
BOB: Best Practices StoryWHAT NEW THINGS ARE YOU EXCITED ABOUT?
You say stories work… Prove it.
Without A Story - $1.49
With A StoryHow much is it worth now?
$??.??
$1.49 > $197.50!
You say ongoing conversations work… Prove it.
✆
✆ $
✆ $
4 weeks
✆ $
4 weeks
✔
18mn
✆ $
4 weeks
✔
18mn
✆ $
4 weeks
✔
18mn
✆ $
4 weeks
✔ ▶ ▶ ▶ ▶
18mn
✆ $
4 weeks
✔
x▶ ▶ ▶ ▶
18mn
✆ $
4 weeks
✔
x▶ ▶ ▶ ▶
18mn
✆ $
4 weeks
✔
4
x▶ ▶ ▶ ▶
18mn
✆ $
4 weeks
✔
4
x▶ ▶ ▶ ▶
18mn
Everyone Has A BlurrySpace
Getting permission to interrupt!
{SALESVIDEOS
{MARKETINGVIDEOS
AUDIENCE SHIFT
Getting permission to interrupt!
{SALESVIDEOS
{MARKETINGVIDEOS
{THE ADS
{THE ARTICLES
