lilah raptopoulos - the changing relationship between media organisations and their audiences

19
Lilah Raptopoulos Community Editor Financial Times @lilahrap Building a relationship with your readers

Upload: journalismcouk

Post on 16-Mar-2018

189 views

Category:

News & Politics


0 download

TRANSCRIPT

Page 1: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

Lilah RaptopoulosCommunity EditorFinancial Times

@lilahrap

Building a relationship with your readers

Page 2: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 3: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 4: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 5: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

Questions for every project:

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

3. How will the responses be used?

4. How do we measure success?

Page 6: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 7: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

Page 8: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

Page 9: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

Page 10: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

3. How will the responses be used?

Page 11: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 12: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 13: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

3. How will the responses be used?

4. How do we measure success?

Page 14: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 15: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

3. How will the responses be used?

4. How do we measure success?

Page 16: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 17: Lilah Raptopoulos - The changing relationship between media organisations and their audiences
Page 18: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

1. What is the gap in coverage that our readers could help fill?

2. What is the best way to ask and reach relevant readers?

3. How will the responses be used?

4. How do we measure success?

Page 19: Lilah Raptopoulos - The changing relationship between media organisations and their audiences

STAY IN TOUCH

[email protected]

@lilahrap

Thanks!